Global Image Management (GLIMMA) is an award-winning specialist in all aspects of brand management from strategy and design, right through to implementation and compliance. Through the world's largest network of 400+ international branding experts, we offer global coverage that spans 200+ countries. www.glimma.com

1. A SHORT INTRODUCTION TO
January 2018

2. Brand services
• Brand positioning
and insights
• Creative ideas
generation
• Brand identity and
communications
• Marketing and
advertising
• Retail and brand
environments
• Digital and interactive
experiences
• Brand asset audit
• Technical asset survey
• Compliance reporting
• Planning applications
• Data management
• Intellectual property
management (trademarks,
copyright, design rights,
patents)
• Visual asset management
(artwork, photography,
touchpoints)
• Project management
• Design development
and guidelines
• Material specification
• Procurement
management
• Production, sourcing
and logistics
• Installation and
maintenance
• Brand governance
• Internal brand
engagement
• Program activation
strategy
• Brand management
platforms
• Ongoing maintenance
• User experience
development
01
BRAND STRATEGY
& DESIGN
02
BRAND AUDITS
& SURVEYS
03
BRAND
IMPLEMENTATION
04
BRAND
MANAGEMENT

3. Overview

4. Our expert team A multinational team of branding experts
with 400+ partners, this represents a scalable team of 1,300 staff worldwide

5. Global network
Five continents | 200+ countries | 400+ partners | 1,300+ staff | Established 15+ years
Hubs in Asia, Americas, Europe | Still growing...

6. Global network
GLOBAL
• Central project management
• International network
• World-class guidelines
• Global best practice
LOCAL
• On-the-ground teams
• Local language and culture
• Local knowledge
• Same time zones

7. What are your needs?
CONSISTENCY
Regardless of the format and
location of your brand
touchpoints, GLIMMA we offer
central control and services as
your technical expert and brand
ambassador
SPEED
For the fastest deployment of
your brand globally, tap into our
international network for
immediate rollout anywhere in
the world
QUALITY
With many years of experience in
graphics manufacturing, we offer
in-depth product knowledge. All
suppliers are rigorously checked
and products supplied with full
warranties

8. Pillars of success

9. Structure

10. Project management
BESPOKE SYSTEM
• Secure cloud based system
• 24/7 access via
computer/mobile devices
• Real time status updates
• High level & detailed reports
• Easy to use
QUALITY CONTROL
• Central control - access via
web, app and mobile
• Single shared workspace for
collaborative working
• Digital proofing and approvals
• Digital asset management
(DAM)
FUNCTIONS
• Resource & capacity planning
• Automated workflow &
task management
• Gantt charts
• Reporting and dashboards
• Work requests
• Automated workflow
GLIMMA Project Platform (GPP)
- Access via mobile, web, PC

11. In-house brand rollout
Managing the risk
Branding programs managed in-house are often less efficient due to
hidden costs associated with:
• Lack of experience and expertise
• The availability of resources
• A shortfall in ‘Best Practice’ procedures
• Reporting and approval processes not being clearly defined
• Economies of scale are not achieved

12. Why choose Global Image Management?
“We have the biggest and best global network”
• Largest international network of branding specialists
• Unmatched history and experience in brand implementation
• Central brand control to ensure the consistency of the rollout
• Local supplier and client relationship management
• The highest standards of corporate values and ethics

13. Why choose Global Image Management?
“We are the fastest - thanks to our expertise, readiness & availability of
project resources and network”
• Immediate availability of resources anywhere in the world
• Best practice used to ensure speed of delivery
• Project management systems and processes already in place
• “Get it right first time” approach avoids timely reworking
• Real-time and weekly/daily reporting on project metrics

14. Why choose Global Image Management?
“We work efficiently and quickly to get it right first time. Due to economies
of scale, we offer the best value solution”
• Delivery in time and on budget
• Global product and project warranties
• Strategic relationships and alliances
• Efficient approval processes and software
• Central management of the supply chain

15. We work with VAS
VAS (Visual Attention Software) is a market-leading scientific modeling tool
that analyzes, measures and reports back on visual design
How can it benefit me?
• Displays the areas that attract the most visual attention
• Displays in what order the most attractive points will be viewed
• Gives you an infrared view of the ‘hot spots’ in your design
• Helps you to alter your design to maximise its effectiveness

16. Sustainability

17. Typical savings

18. Our clients

19. Our clients

20. Gate Gourmet
Fleet rebrand
• Coordination and implementation of international
rebrand program
• 500+ trucks worldwide, from Australia to Singapore
• On-going support for all new fleet branding needs

21. Holcim
Rebrand of retail network - Mexico
• Full rebrand, following acquisition of Apasco
• Retail network of 1,100 sites – a wide variety of sites
across 32 Mexican states
• Development of design guidelines
• An average of 100 sites rebranded per month
• Central procurement and expertise offered $500,000 in
materials savings

22. SUEZ
Global rebrand programs
• Rebrand of variety of global sites, following an acquisition in 2013
• In 2016 Suez changed it’s global brand strategy, bringing together more
than 40 companies under a single new brand identity
• Implementation of the new identity at 500 sites across 20 countries
• Interior and exterior signage, windows and vehicle graphics and way
finding signage

23. HSBC
Global workplace branding program
• The development, design and implementation of a global
branding program that brought brand consistency to
HSBC’s work spaces but at the same time, allowed for
local customization
• Design strategy and development for various locations –
from customer service centres to premium head office
buildings
• Workplace branding, way finding and internal and
external signage
• To minimize costs and carbon footprint, all materials were
sourced locally, environmentally-friendly and recyclable
• 85 countries and five continents

24. Kaplan
Signage, wayfinding and architectural
• Kaplan, a subsidiary of the Washington Post, operates
international colleges and has 600+ locations in over
30 countries
• For more than five years, we have helped to create the
right learning and work spaces through intelligent and
agile branding
• Branding solutions for colleges, halls of residence and
head office buildings, including interior and exterior
signage, timetables, way finding and interior graphics

25. Avianca
Full rebrand
• Following the acquisition of TACA airlines, we managed
the rebrand to Avianca
• 29 countries - 84 airports, 220 ticket offices, 39 admin
offices, 44 cargo facilities, 1000+ ramp equipment
• Brand solutions included paint, digital screens,
graphics, signage, point of sales materials, office
branding and their entire ground fleet
• Central management and local installation meant that
the project was delivered in just 180 days!
• Avianca’s award winning rebrand and GLIMMA’s role
was featured in Communicate magazine

26. Heineken
Fleet branding & sponsorship support
• The rebrand of a varied fleet of European vehicles to
reflect Heineken’s new brand identity
• The on-going rollout of new branding, applying it to all
new and replacement vehicles
• Heineken is an official sponsor to the UEFA Champions
League. We have provided support at host cities
through temporary brand solutions. Speedy
turnarounds are essential!
• This includes event spaces and a variety of vehicles
from coaches and mini buses to Trabants and tuk tuks!

31. Here
Fleet rebrand
• In 2012 Nokia acquired Navteq, a global leader in
mapping and location intelligence services.
• Rebrand of their specialist fleet of 100+ data capture
vehicles from Navteq to HERE, including specialist
airplanes
• Short time frames, as little as 3 weeks from concept to
installation, to ensure the new branding was visible as
quickly as possible
• Brand guardianship - long term partner, drawing on our
brand knowledge to control brand design and to project
manage the rollout of wider fleet branding programs
globally

32. Nokia
Three global rebrand programs
• Following the acquisition of Alcatel-Lucent, the rebrand
of 400+ sites across the world
• Internal and external signage, including way finding
• Minimal environmental impact and a customized site
survey solution to reduce cost and increase efficiency
• When Nokia and Siemens joined forces, the rebrand of
their fleet of vehicles
• The rebrand of HERE vehicles when Nokia purchased
the mapping solutions provider, Navteq

33. Nokia Siemens
Fleet rebrand
• The rebrand of Siemen’s European vehicle fleet, following
takeover by Nokia
• We worked closely with the Nokia Siemens' design team to
creatively apply and cost-effectively apply complex vehicle livery
graphics across a wide variety of vehicles
• The set up of a bespoke online ordering system to ensure that
local offices were able to order and manage vehicle livery kits or
components seamlessly
• The integration of online ordering via the Nokia-Siemens
intranet, offering efficiency with full trace-ability and tracking

34. Shell
Rebrand of forecourt retail stores and
bathroom facilities
• Shell commissioned the refurbishment and installation
of new branding solutions in the forecourt, within the
retail stores and inside the bathroom facilities at 1,500
sites
• Brand management, project management, design and
materials specifications were all handled centrally by
Global Image Management
• The graphics production was handled locally, using our
global network
• The program was rolled out on time and within budget,
with an estimated cost saving of 10-15%
• For Shell it helped to improve customer brand
experience

35. Alitalia
Global rebrand
• The rebrand of 22 locations internationally
• Surveying, producing and installing the new logo on various
touchpoints including ticket offices, self check-in kiosks, luggage
measurers and totems.
• A central team was put in place to support Alitalia’s needs,
advise them technically, and give them real time updates via
our project management platform (GPP).
• The thorough and structured process of approvals, together with
standardization ensured that all sites and locations were
delivered on time and to the specifications idealized by Alitalia.

36. PETRONAS
Global rebrand
• Rebrand following a new brand strategy, bringing different
companies under the single umbrella brand of PETRONAS
• Four year program of 2,500+ sites and dealerships
• Assessment, survey and rebrand of all locations
• Implementation strategy with phased approach. Categorization
of each dealership with different level of branding solution for
each category
• Flexiblity to allow for more bespoke solutions for the higher
profile flagship sites
• In one year alone we produced and installed over 2,500m2 of
vinyl!

37. Amazon
Global branding program
• Workplace branding and wayfinding signage program at 30+
locations worldwide
• The adaptation of the central Brand Book in order to achieve
brand consistency in all global markets
• The standardization of processes and the tracking of progress
through GLIMMA’s Project Platform, created a clear and
transparent roadmap for the implementation of every signage
project worldwide
• A central project management team was put into place to
oversee the consistency and quality of the branding project
locally, as well as managing the ongoing maintenance and
review programme.

38. Charley’s
Wall graphics and refurbishment program
• Charley’s restaurants are located in various US military locations
internationally
• With the express need to maximise and improve their on-site
branding, we provided a solution for each location, offering
global specifications but local production and installation
• Technical and materials expertise ensured that optimal branding
solutions were achieved cost-effectively, with the successful
removal of old branding before reapplication
• Full wall mural installations and menu boards

39. C&A
Fleet rebrand
• The transformation of 900+ vehicles for C&A across Europe
• Vehicles are a key brand touchpoint for C&A: their fleet
transports stock to over 1,500 retail stores across Europe
• The project was centrally managed from the Netherlands, with
the graphics being produced and installed locally to ensure
brand consistency globally

40. Dior
Flagship retail store fit out in Asia
• Dior required a fast turnaround of their flagship store in
Singapore
• A complete interior and exterior architectural branding solution
was delivered in just 10 days, including full site survey and
visual within just 24 hours
• High quality materials ensured that the branding solutions
accurately reflected Dior's luxury brand values

41. Dupont
Global signage program
• With operations in 90 countries, DuPont is a multi-national
organization that works with key partners in local markets
• It was important for its partners – body shops, distributors,
importers – to share their high brand visibility and recognition
• The development and implementation of architectural branding
across multiple countries, including a wide range of signage
solutions

42. ENEL
Exhibition solutions
• Formula E is the greenest auto racing series in the world, racing
purely electric powered cars
• In conjunction with our client, ENEL, we created high impact
and bespoke exhibition signage and solutions in their new
branding
• This included advice on materials, specifications and production.
We were also on hand to deliver and set up the exhibition at this
the Formula E international event

43. Education First
Brand Refresh
• Education First, a ‘World Leader in International Education’, has
500+ specialist schools and offices in more than 53 countries
• As a long-standing client we have worked together for a number
of years to develop and deliver a consistent ‘look and feel’
across various locations in the UK
• We recommend suitable materials, produce and install their
designs, both interior and exterior
• Solutions include way finding signage, wall graphics and wall
lettering, always ensuring that the signage and material is in
keeping with the building and location

44. FedEx
Fleet rebrand and sponsorship
• GLIMMA regularly work with FedEx whether it is the result of
acquisition or event sponsorship
• In 2007 when they acquired ANC, a UK based logisitics
company, GLIMMA managed everything from design to
installation and future maintenance of more than 1,200 delivery
diverse vehicles globally. This included small delivery vans to
13m logistics trailers.
• In the logistics industry, the fleet are the core of the business
and offer the best opportunity for brand recognition through
livery graphics and so it was important from a customer and
employee perspective that the rebranding was as quick as
possible.
• GLIMMA continues to support FedEx to raise their profile
through updating their fleet graphics for key global sporting
events, including ATP Tennis and the Rugby Heineken Cup.
• GLIMMA offers the convenient solution of removable graphics to
keep the costs down for FedEx and also ensures the project is
seamlessly organized so that it could be delivered within 3 short
weeks

45. SNCF
Refurbishment of bathroom facilities
• SNCF identified that branded toilets would help to both reflect
their brand more professionally and to help reduce vandalism
• We produced and installed full self-adhesive graphic-wrapped
toilets in multiple designs, in a selection of rolling stock
• Since the makeover, vandalism has almost been eliminated from
their toilet facilities
• With customer satisfaction and replacement costs down, the
return on investment has been proven

46. Zimmer Biomet
Global rebrand
• Two leading musculoskeletal healthcare companies, Zimmer and
Biomet, merged in 2016
• We helped to implement their new branding globally
• Comprehensive site surveys of all sites to identify all interior
and exterior signage requirements
• The production and installation of all new branding in line with
brand guidlines, including a 20 meter long halo effect
illuminated sign in the Netherlandsj, visible from miles around!

47. Plastic Omnium
Global rebrand
• Worldwide market leader in exterior components and plastic
modules for automotive equipment and for waste management
products
• The production of localized guidelines and implementation
services across 111 plants, from Spain to the USA
• We helped to develop specification books and graphics
guidelines for a wide variety of signage types
• This included illuminated signs, outdoor and indoor signage and
flags and totems

48. Lexus
Corporate rebrand
• As luxury brand, Lexus aims to portray elegance and luxury at
every part of the customer brand experience, including
dealerships
• The manufacture and implementation of the wall graphics for 10
sites in the UK, Spain and Norway.
• The creation of graphics for windows and interiors, including 3D
wallpaper.
• There are 30 more EMEA sites to come.

49. Volkswagen
Event graphics and signage
• Auto Shanghai in China is the must-attend event for the
automotive industry in the Far East, attracting over 800,000
visitors annually.
• GLIMMA has helped Volkswagen over a number of years (VW) to
create an innovative exhibition space for the company's annual
Group Night.
• Volkswagen's Group Night is held just before the opening of the
Show. Attended by senior representatives from VW's most
important key partners and customers, VW presents the Group's
latest product line-up.
• We work in close collaboration with their European design
agency, assisting in the planning of products, materials
specifications and the production.
• The work was co-ordinated by our Asia and Germany offices.

50. Ford
Dealership architectural rebranding
• With responsibility handed to us for the large-scale window
graphics at all locations, we worked hand in hand with Ford of
Europe, Imagination and 3M, to recommend a solution that
provides high visual impact and could deliver the desired look
across more than 350 Ford showrooms across 20+ European
countries
• Drawing on our experience and technical expertise, 3M
Clearview was specified for the graphics to provide a high
quality and durable solution that offers both economic and
environmental savings in the short to long term.
• With a wide variety of dealerships across multiple countries,
GLIMMA’s structure perfectly matched Ford’s need for both local
on-the-ground support and global brand consistency.

51. Western Union
Refurbishment of concept stores
• GLIMMA worked with them on a number of concept stores,
'Yellow Shop' to test whether agents with stronger branding
were more successful than unbranded or lightly branded
locations.
• GLIMMA helped to develop a set of comprehensive guidelines to
ensure consistency, yet flexible enough to accommodate many
different applications across a wide variety of agents.
• The brand programme consisted of 50 Western Union agents,
across 16 countries and four continents
• The enhanced branding internally and externally has increased
footfall and provided a significant ROI. It is now being
introduced worldwide, including New York, Hong Kong, Sydney,
Nigeria and Dubai.

52. Moscow Jewelry Factory
Full corporate rebrand
• Moscow Jewelry Factory (MJF) wanted to create a new modular
retail concept which can be scaled to fit any sized space.
• GLIMMA designed and implemented the concept in two of
Moscow’s top shopping malls - Metropolis and AFIMALL. It will
be rolled out at all future stores.
• Central to success was an in-depth knowledge of their brand
proposition and how this is reflected across their product
ranges.
• The design concept considers every aspect, from lighting,
fittings and handpicked furniture. It also incorporates a high
level of digital interaction, with high quality video used to
actively engage visitors.

53. BP
Refurbishment of bathroom facilities at
European service stations
• Pilot program to upgrade bathroom facilities, following
market research which showed that they are the
second most important reason why customers to
choose a particular service station.
• The refurbishment of bathrooms at 11 sites across
Europe.
• Project management, production and installation of
vibrant large scale vibrant graphics to reflect brand
values and to enhance the environment.
• A customer survey indicated that 62% of visitors would
visit a BP service station more often.

54. Pearson
Full corporate rebrand
• Pearson is a world leader in learning, providing education
products and services globally.
• As part of being a monolithic brand, the businesses that focus
specifically on learning have come together as one business unit
with a singular brand identity, Pearson English.
• We provided consultancy on the implementation, as well as
project managing the rebrand and the implementation of the
rollout across multiple brand touchpoints globally.
• From online and physical environments to marketing materials,
the comprehensive rebrand includes: print collateral, video,
posters, their corporate website and all their digital learning
products.