The document discusses the Rubenstein Library's use of social media over the past 2 years. It notes the library maintains a blog, 5 Facebook pages, 5 Flickr photostreams, and 1 Twitter feed. It also contributes to Duke University Libraries' YouTube channel. The document shows that 39% of blog visits are from Durham, 51% are from elsewhere in North Carolina, and 10% are from outside North Carolina. It encourages librarians to make the case for social media to administrators and share both library-created and user-created content.

1. Rubenstein Library 2.0,
2 Years Later
AMY MCDONALD
DUKE UNIVERSITY LIBRARIES
MARAC
OCTOBER 21, 2011

2. Rubenstein Library Social Media
• 1 blog, The Devil’s Tale
• 5 Facebook pages
• 5 Flickr photostreams
• 1 Twitter feed
• Contribute to Duke University Libraries’
YouTube channel

3. Have Fun / Take It Seriously
 Social Media-Doers
Unite!
 Make Your Case to
Administrators
 The PR Reflex
RL Social Media Postcard

4. Bringing In / Sending Out
Blog Visits
Durham (Duke)
Other NC
Elsewhere
39%
51%
10%

5. Community Finds Us / We Find Community
Gown designed for Doris Duke, ca. 1940s Screen capture of Dress-a-Day blog, May 4, 2011

6. Your Content / Their Content
Trinity College Football Team Boards Train to Raleigh, 1920s

7. Thank You!
amy.mcdonald@duke.edu
http://blogs.library.duke.edu/rubenstein/
http://www.facebook.com/rubensteinlibrary
http://www.flickr.com/photos/dukeyearlook/