The document discusses the strong relationship between India and the Amsterdam Area. It notes that the NICCT (Netherlands India Chamber of Commerce & Trade) was launched on February 12, 2016 in Mumbai, India. It provides statistics on bilateral trade between India and the Netherlands and lists Dutch companies that are active in India like Philips and Shell. It also lists some of the largest Indian companies in the Netherlands and notes that around 180 Indian companies are currently active in the Netherlands. Finally, it discusses services provided by amsterdam inbusiness to support companies investing and expanding in the region.

1. A strong relationship
NICCT launch 12th February 2016
Taj Santacruz, Mumbai
India and the Amsterdam Area
Jolanda van der Aart
Director India Desk
amsterdam inbusiness

2. Watch the I amsterdam business film
youtube.com/watch?v=pOaGQ34UCOo

3. Bilateral trade Important commodities
Indian imports from
the Netherlands
Ores and metal
Primary plastics
Organic chemicals
Chemical products
Transport equipment
Indian exports to
the Netherlands
Petroleum products
Apparel and clothing
Telecommunications
Organic chemicals
Vehicles/AutomotiveSource: CBS

4. Top 5 European investors in India
Cumulative inflows April 200 - January 2014
Netherlands 2nd most important

5. Top 10 Worldwide investors in India
Percentage of total cumulative inflows April 200 – January 2014
The Netherlands is the 6th largest investor in India over the last
14 years. During financial year 2013-2014 even in 4th position
Mauritius 37%
Singapore 11%
UK 10%
Japan 7%
USA 6%
The Netherlands 5%
Cyprus 3%
Germany 3%
France 2%
UAE 1%
Source: Deparment of Industrial Policy and Promotion

6. Dutch companies active in India
Philips
• Philips has been active in India since 1930 with the establishment
of an office in Kolkata
• Its presence has been expanded continuously in production of
several of the Philips products, mostly in healthcare and lighting
• Currently Philips provides around 9,000 jobs in India
• One of the largest R&D facilities of Philips is located in India: the
Philips Innovation Campus in Bangalore. This facility was opened
in 1996 and provides work for about 2,000 engineers
• In a 2014 survey Philips was named the 12th most trusted brand in
India
Many Dutch multinationals and major companies like Shell, Unilever, KLM, Rabobank - and
others have a growing and successful presence in India. Dutch SMEs with niche
technologies and world-class expertise are also actively looking at the Indian market.

7. Welcome to Amsterdam
Metropolitan Area
• Size city 84 sq miles
• Size Metropolitan Area 700 sq miles
• Population city 823,000
• Population metro 2.3 million
• Foreign companies 2,700
• No. jobs in foreign companies over 160,000
• No. of expats in AMA 100,000
World Europe Europe The Netherlands The Netherlands Amsterdam Area

8.  Around 180 Indian companies are currently active in The Netherlands, over half of which are
established in the Amsterdam Area
 The 90 companies that are located in the Amsterdam Area provide approximately 12,000 jobs
 The number of Indian companies in The Netherlands has seen large and continuous growth
 The majority of companies are in ICT, benefiting from the IT hubs in both India and Amsterdam
Indian companies in The Netherlands
Source: NFIA 2015

9. Largest Indian companies
in The Netherlands

10. Largest Indian companies
in The Netherlands

11. Indian companies in The Netherlands
A selection

12. Indian companies in The Netherlands
A selection

13. Peter Mahrer, President & Managing
Director EMEA, Under Armour:
Peter Mahrer, President & Managing
Director EMEA, Under Armour:
“The final key reason for opting for
Amsterdam was simply the lifestyle. This
environment allows us to combine hard work
and world-class performance with a pleasant,
easy-going way of life.”
Amit Kapur
Benelux director
Tata Consulting Services
“The Netherlands works as a
huge hub for innovation and for
adoption of newer processes.
We see progress in other
markets, but the Netherlands,
we believe, is by far the
leader.”

14. Prashant Savla, Logistics and Finance
Head, Sun Pharma Europe
“Our first step was preparing a list of basic
criteria that the ideal site would have to meet.
This included excellent digital and physical
accessibility, a good supply of English-speaking
employees and, as a European head office,
good connections to all 28 EU Member States.
The sum total of these factors ultimately
narrowed the choice down to the Amsterdam
Metropolitan Area.”

15. Centre of European purchasing power
Belgium
United Kingdom
Italy
Switzerland
Germany
THE NETHERLANDS
France
European economic heartland
50% of European GDP
Euro Delta Benelux and
NordRhein Westfalen
20% of European GDP
350 million consumers within 1,300 kilometers

16. Singapore
Calgary
Bahrain
London
Kuala Lumpur
Beijing
8xw,
9:20
14xw, 9:15
14xw, 11:55
14xw,
12:25
Houston
Atlanta
New York 56xd, 1:10
6xd,
8:154xd,
9:40
16xw, 10:30 1xd,
8:40
Osaka
7xw,
10:45
Tokyo
7xw,
11:00
7xw, 11:30
San Francisco Shanghai
12xw, 10:25
Seoul
11xw, 10:15
Hong Kong
14xw, 11:10
Rio de Janeiro
6xw, 12:00
Sao Paulo
7xw, 12:10
New Delhi
2xd, 7:45
Istanbul
10xd, 3:15
Dubai
3xd,6:15
Amsterdam
Mumbai
1xd, 08:00
Excellent connections
319 direct destinations
Examples of daily/ weekly direct flights to destination and flight time.

17. Amsterdam
Brussels
13x / 1:54 hour
Lyon
9x / 6:15 hour
Paris
10x / 3:16 hour
Frankfurt (6x, 3:00 hour)
Berlin
6x / 6:30 hour
Amsterdam Schiphol Airport
15 minutes
London
10x / 4:50 hour
Efficient business travel by train
Number of daily journeys to destination and travel time

18. 90% speaks fluent English (only surpassed by the United Kingdom & Ireland)
The average Dutchman speaks 3.2 languages (#1 in Europe)
Excellent language skills

19. Aggregated cost comparison
European headquarter
Aggregated cost comparison for a medium sized headquarter (50 FTE, 20 m2 per employee, A-class office space) / Source: EY

20. Indian Community in the Netherlands
 200.000 persons of Indian origin
 10.000 Indian expats
 Fastest growing expat group in The Netherlands
 Mainly knowledge migrants with average income levels range between € 35,000
and € 70,000.
 Median age of knowledge migrants working in NL is between
28-35 years old
 Majority have graduate or professional degrees
 Over 75% of these professionals work for Fortune Global 500 companies
 Companies employing this pool of people are ABN AMRO, KPMG, PWC, ING,
TCS, Wipro, Cognizant ,Philips, Shell, DSM, Cap Gemini, NXP, Schering Plough
etc.

21. A unique services for Expatriates Events
 One-stop shop for immigration and knowledge
migrant procedures in the Amsterdam Area
 The Expatcenter is a valuable information
source for all expatriates living in the
Amsterdam Area
Simplifying the process
 Through newly simplified processes and
applications, the Expatcenter meets
the needs of international companies
and their expatriate employees
Expatcenter Amsterdam
Top 15 Nationalities Expatcenter 2014

22.  Expatcenter Amsterdam
 Events: Annual Cricket Event /Diwali Festival Amsterdam Area /
Bollywood film festivals
 Settling in: Bridging the Gap/ Dutch language courses
 Service desk for Indian Expats at hospital Amstelland
 Netherlands India Chamber of Commerce & Trade (NICCT)
 Netherlands India Business Meet
 Company visits to further improve investment climate
 Future developments: Indian bank, hotel, university
Investment climate for Indian expats

23. Diwali Festival
Amsterdam Area

24. Tech Mahindra
Winner amsterdam inbusiness
cricket event 2015

25. Training with TCS for the TCS Amsterdam Marathon
Garden Taj Landsend Mumbai

26. Mayor van der Laan and Vice Mayor Gehrels of Amsterdam
meet Tata Board members in Taj Mahal Palace Mumbai
Mr. Ramadorai, Mr. Girish Ramachandran, Mr Chandrasekaran, Mr.
Hussain

27. Sir Ratan Tata and Mayor van der Laan of Amsterdam
meet at Rijksmuseum Amsterdam

28. Mayor van der Laan (Amsterdam)
and Mayor S. Prabhu (Mumbai)

30. Infosys Campus Bangalore, planting a tree: Mr Srinath Batni,
Mrs Jamuna Ravi, Mayer van der Laan of Amsterdam

31. Rahul Bajaj- Chairman Bajaj Auto and Mayor van der Laan
of Amsterdam, Pune

32. Mayor van der Laan meets Mr. Chandramouli,
COO of Mahindra Reva
Bangalore

33. Dr. Vikas Chaturvedi,
President of EICC
receiving medal of honour
from Mayor Van Der Laan,
City of Amsterdam

34. Mr. Naresh Goyal, Chairman & owner Jet Airways
and Mr. Colin Neubronner, SVP Sales & Marketing
Jet Airways with NFIA and amsterdam inbusiness teams

36. Thank you!

37. Services of amsterdam inbusiness
 Introduction to Indian Companies and business networks
 Attracting and delivering value to international business
 A single point of contact
 Wide range of contacts in private and public sectors
 Support on recruitment, housing, legal, finance
 Support network of civic partners in the region and around the world
 Full serviced programs for initial visits to evaluate and select locations,
services and professional advisors
 Advice for company staff and their families
 Services are free of charge, confidential and without obligation
 India Desk