Amira foods aims to be "globally local" by balancing a global approach with understanding local customers. While standardizing operations brings economies of scale, understanding each market is important in such a customer-facing industry. Emerging economies will account for over half of global consumption by 2025, with China and India containing over 100 million middle-class households, representing significant potential customers. Seeing globalization trends, manufacturers now have opportunities to introduce products globally while localizing for different communities, representing success in today's multi-polar world.