Latisse® (bimatoprost ophthalmic solution) 0.03% is indicated for the treatment of hypotrichosis of eyelashes, enhancing their growth in terms of length, thickness, and darkness. Safety precautions must be followed, including contraindications for hypersensitivity, monitoring for increased intraocular pressure, and potential side effects like iris pigmentation. Proper application using sterile applicators is essential to avoid contamination and unwanted hair growth in unintended areas.