Non profit plan for Veteran Soldiers

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Business Plan
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AMERICANMVETERANS
PROJECT AND RETREAT
WWW.AVPAR.ORG
CONFIDENTIAL- DO NOT DISSEMINATE

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Business Plan
| Powerpoint Template
WHO WE ARE
American Veterans Project and Retreat (AVPAR) is a
non-profit 501c3 charity organization for
veterans
OUR OFFICIAL WEBISTE: WWW.AVPAR.ORG
OUR ADDRESS: CENTRAL OHIO
PRESIDENT AND FOUNDER : Greg Pasden

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Business Plan
| Powerpoint Template
THE NEEDS WE SERVE
We serve the needs of veterans and their families, by
helping them to gain meaningful employment, and
the support services they need to maximize their
ability to become self-sufficient
We are poised to improve the lives of Veterans and
their families in 5 major
areas:
1. Esprit de Corps
2. Job Placement Assistance
3. Veteran Fitness & Well Being
4. Family Retreats
5. Veteran Retreats

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Business Plan
| Powerpoint Template
OUR TARGET STRATEGY
1.Esprit de Corps : Veterans getting together and bonding in a
variety of projects: BBQ, sporting events, exclusive concerts,
fireworks, and more
2. Job Placement Assistance : We are collaborating with
civilian job placement firms that specialize in placing Veterans
in jobs they are experienced in
3. Veteran Fitness & Well Being : Fitness and well-being play a
large part in positive mental health. It's also a great way to
network and bond with like-minded people
4. Family Retreats : The purpose is to improve the quality of
life for Veterans by involving the Veterans in enjoyable
recreational/sports activities that focus on their abilities
5. Veteran Retreats : The retreats help participants reduce
stress, improve communication/socialization, improve their
physical & mental skills, as well as boost their self-confidence
amongst other benefits
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Business Plan
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MARKETING STRATEGY
Social media is our primary means of spreading information about the
various events and activities the group is involved with. To manage our social
media initiative, we use AVPAR site to send out scheduled posts, analyze
reports, and network with external organizations.
SOCIAL MEDIA & EMAIL OUTREACH
Visual marketing on Facebook, Instagram and Linkedin
We will incorporate clear call to actions in our email outreach with
compelling visuals dished with a personalized message
PERSONLAIZED COMMUNICATION
We will be telling real life stories as an approach of mode of outreach to
create a deep personalized connection with our audience. This will also
foster relationships with our supporters
DONOR STEWARDSHIP
To have a lasting impact on our supporters which will keep them committed
to our organization, we will create priority programs as a way to delight
them. We want to make our donors feel like heroes, which they are!

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Business Plan
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SWOT
Strengths Weaknesses Opportunities Threats
Veteran Identity. Sustainable
resources
Mental health and
retreat programs
Losing grant
funding
WE LIST OUR MAJOR STRENGTH, WEAKNESS, OPPORTUNITY AND THREAT

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Business Plan
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TEAM BIO
Greg Pasden - Founder and President
From Columbus, Ohio
Graduate of the Ohio State University
Retired Military Pilot - 22 years of
service
International Airline Pilot
Paul Panico
From Columbus, Ohio
Graduate of Capital University
Attorney for 30+ years
Malcolm Schaefer
Retired 747 Pilot
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Business Plan
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FINANCIAL PROJECTIONS
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YEAR 1 $1,800,000.00
YEAR 2 $2,000,000.00
YEAR 3 $2,200,000.00
The start-up costs are to be financed by contributions by government grants, donations, foundation
grants and fundraiser events

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Business Plan
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RISKS AND MITIGATIONS.
BUSINESS AREA RISK MITIGATION
Funding and
Investment
The biggest risk to the planned case is that
we will not be able to raise investment
capital to support Expansion efforts.
Engage in a feasibility analysis of every
expansion effort such that new initiatives are
only launched when there is adequate start‐up
capital, a committed anchor philanthropist and
community support.
Marketing Low national brand awareness. Leverage relationships with other veteran non-
profits to grow awareness.
Capacity Constraints Expansion efforts are significantly staff
intensive and have the ability to drain
resources well before there is
any commitment to enact initiatives, such as
establishing Affiliates or becoming a
Collaborative
Partner
Invest in resources by adding other new
Fund raising positions.

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Business Plan
| Powerpoint Template
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THANK YOU