Aleksandr Orlov lays out 5 simple rules for effective social media campaigns: 1) focus on character, 2) have a core idea across multiple platforms, 3) engage people in conversation, 4) emphasize sharing content over self-promotion, 5) choose platforms strategically. The document then outlines Compare the Market's social media campaign applying these rules, which achieved its 12-month objectives in just 9 weeks by generating over 600,000 contributions and 26,000 new customers.
(Re)creating fire in the teamspace (30 min. Talk at Agile Prague 2018)Björn Jensen
This was a 30 minutes talk about several aspects to keep in mind if you want to help a team to move forward. One way to do it is to grow identity as a team. As an agile coach or any other leadership person you might need to work on yourself as well regarding you kind of listening, awareness etc. Other formats i.e. a 90 minutes workshop will follow. Enjoy!
(Re)creating fire in the teamspace (30 min. Talk at Agile Prague 2018)Björn Jensen
This was a 30 minutes talk about several aspects to keep in mind if you want to help a team to move forward. One way to do it is to grow identity as a team. As an agile coach or any other leadership person you might need to work on yourself as well regarding you kind of listening, awareness etc. Other formats i.e. a 90 minutes workshop will follow. Enjoy!
Workshop on using social media for small business, presented by Charlie Gunningham of aussiehome.com, to small business owners and managers, Stirling Business Centre, July 20th 2009
Your brand is under threat from customers, competitors and hackers, who can easily damage your reputation. In this presentation we examine how this damage can occur and what you can do to protect and manage your reputation.
For more on this topic visit http://www.koozai.com/brand/
Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.
Amb:IT:ion comes to the East Midlands. PCM creative stomping ground. An update to the previous Amb:IT:ion "IN Action" slideshow after feedback and comments.
The hands on social media workshop delivered by Caron Lyon from PCM creative. Delegates were asked to attend with wifi enabled laptops and over one hour got to embed PDFs as page turning documents with Issuu, created and embedded a photo slideshow using Pictobrowser and Flickr, took a look at Qik (live streaming video from a smart phone) and finally voice to text using Spinvox on any text capable mobile.
The greatest challenge was maintaining wifi connection!
Equity@Edinburgh - Social Media for TheatrePCM creative
Slide show presentation and links to on line resources for CJ from PCM creative Equity@Edinburgh workshop on Social Media for theatricals. Workshop at Roman Eagle Lodge, venue 21 on Thursday 14 August at 2pm.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Social Media For Product Managers and Product Marketers - William TollWilliam Toll
Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston
Workshop on using social media for small business, presented by Charlie Gunningham of aussiehome.com, to small business owners and managers, Stirling Business Centre, July 20th 2009
Your brand is under threat from customers, competitors and hackers, who can easily damage your reputation. In this presentation we examine how this damage can occur and what you can do to protect and manage your reputation.
For more on this topic visit http://www.koozai.com/brand/
Workshop session run for Imre LTD on Febuary 16 2009. An introduction to social media, a journey to give understanding of the concept to those curious about what impact social media can have on their business. The journey is to get delegates thinking about the scope of social media but also start dialogues about how a business can absorb social media practices in to the daily routine of the teams having to maintain the on line presences.
Amb:IT:ion comes to the East Midlands. PCM creative stomping ground. An update to the previous Amb:IT:ion "IN Action" slideshow after feedback and comments.
The hands on social media workshop delivered by Caron Lyon from PCM creative. Delegates were asked to attend with wifi enabled laptops and over one hour got to embed PDFs as page turning documents with Issuu, created and embedded a photo slideshow using Pictobrowser and Flickr, took a look at Qik (live streaming video from a smart phone) and finally voice to text using Spinvox on any text capable mobile.
The greatest challenge was maintaining wifi connection!
Equity@Edinburgh - Social Media for TheatrePCM creative
Slide show presentation and links to on line resources for CJ from PCM creative Equity@Edinburgh workshop on Social Media for theatricals. Workshop at Roman Eagle Lodge, venue 21 on Thursday 14 August at 2pm.
In this presentation, we explore the different social media opportunities available to business. Specifically, we look at:
- Blogging
- Facebook Pages
- Facebook Ads
- Facebook Connect
- Linkedin
- and Twitter
Social Media For Product Managers and Product Marketers - William TollWilliam Toll
Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston
Similar to Amelia Torode's presentation from IPA Social Oct 09 (20)
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
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Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
5. TO RAISE CONTRIBUTIONS TO RAISE AWARENESS AND BRAND AFFILIATION TO GET OUT THE VOTE 2. Have one core idea, but multiple connected social platforms CHANGE
6. MICRO-BLOGGING 140 characters only Sharing thoughts, links, Participating in chat PHOTO SHARING Aleks’ visual character From TVCs Family portraits Community connections Competitions PROFESSIONAL NETWORKING Digital CV Professional links INTELLIGENCE SHARING Power-point upload Business leader connections MUSIC LINKS Collect and share favourite music Build digital “radio-station” VIDEO CONTENT Bloopers TCVs Fav video content COMPARISON APPLICATION Viral “comparison” app COMMUNITY AUGMENTATION Status Notes Pictures Videos 1 identity, multiple connected spaces MULTIPLE CONNECTED SPACES TVC
7. 3. Social Media is a conversation, give people something to talk about “ CHAT CATALYSTS” – Give people things, ideas, applications to share and discuss
8. XMAS VIRAL WIDGET J F M A M J J A S O N D LAUNCH DEVELOP ESTABLISH CTM SITE “ Brochure” CTM BLOG Conversation/ Aggregation SLIDESHARE Power-point IPHONE Activation BLIP.FM Music LINKEDIN Business FLICKR Photos TWITTER Chat FACEBOOK Community RATE & REVIEW FUNCTIONALITY UPDATED FAQs I-CARDS/M-CARDS NEW MEERKATS RINGTONE/CALL BACK UGC COMPETITION LAUNCH : WEEKLY POSTS “ BETA” SUGGESTIONS POLLS “ I've found my meerkat” SOC MED WIDGET YOUTUBE Video UGC MEERKATS WINNERS SPECIAL OCCASION MEERKATS – XMAS VIRAL WIDGET “ HOT OR NOT” GAME BLOOPERS – timing tbc FAV VIDEO UPLOADS BLOOPERS - Seeding BLOOPERS - Seeding STATUS/NOTES UGC COMPETITION UGC MEERKATS WINNERS UGC MEERKATS WINNERS UGC MEERKATS WINNERS LAUNCH : NEW “OFFICIAL” PIIX UGC UPLOAD COMPETITION VIRAL XMAS VIDEO DAILY MONITORING, FRIENDING, CONVERSATION LAUNCH : LAUNCH : BUSINESS PROFILE CONNECT PROFILE XMAS VIRAL SEEDING LAUNCH : LAUNCH : LINKS TO TWITTER SHARE MUSIC TRACKS CTM POWER-POINT – BIZ GUIDE TVC
I am here today because of a small, rather furry friend of mine Aleksandr. You might know him.
So with that in mind, I want to give you VCCP's or rather Aleksaandr’s 4 Simples Rules of Social Media Marketing (I wanted to have 3 but then thought of another one which made 4, tried to think of a good 5th and failed so its 4 Simples Rules)
Let me present Mr Aleksandr Orlov
2. One central idea - multiple connected social media platforms The second simples rule is really lifted from the Obama campaign which considering that it won the Titanium/Integrated prize at Cannes over the weekend I am proud to admit. At the heart of this campaign was a person and a core thought - Change. What Obama did so brilliantly, amongst many other things, was to adhere to this rule. Don't expect people to come and seek our your message, go to where they are and develop content and functionality in the places where they already are.
This was our Social Media architecture for Meerkat: SHOW SLIDE WITH THE CIRCLE. Some of these aspects will be brought on board later in the campaign, some of these you will have already seen. And just to show the level of planning that has gone into this campaign
3. "Its a conversation - what are your chatalysts..." This is our third simples rule. And this really is very very simples. If Social Media is a conversation then you have to think about what you are giving people to talk about! Chat catalysts, or as people in my team hate, Chat-a-lysts. ATL starts the conversation, but if it had just been a TV ad then I don't think that we would have over half a million people actively engaged with Aleksandr Orlov and Compare The Meerkat in Social Media. Its the "chatalysts" that we have developed on an on-going basis as the campaign has developed which have added to the momentum and been the spark for the hundreds of thousands of people engaging with Aleksandr and Sergei in the Social Web. What do I mean by a Chatalyst? Well Sergei the new character in the TV ads was a chatalyst - we introduced him via Twitter about 3 weeks before his TV spot was launched. Aleksandr tweets about the April Fools Joke that he played with a rotting fish and Sergei's keypad. This started a whole chain of conversations about Sergei. Who was he? Why did he merit a fish? How did he take the joke? As the weeks went by Aleksandr revealed more and more about Sergei so that when the TV ad was previewed online, the website was so inundated that (ironically) the servers almost crashed! Aleksandr's pictures of his ancient meerkat family were chatalysts and prompted people to start uploading their own. Like the one of Aleksandr and Stephen Fry stuck in a lift together . Or even the fact that Aleksandr responded to petitions asking for ringtones and produced them in the second iteration of his website. The other thing that we have realised in developing this campaign is that the essense of a good conversation is about timeliness. While we have a loose narrative structure we develop weekly content chatalyts on an on-going basis. Topical. Funny. Engaging. Participative
Someone from another agency, who shall remain nameless, suggested that there wasn't anything that we did for this campaign. We just set up the Social Media platforms and then sat back and waited for success to happen. This could not be further from the truth.
4. "ears to mouth ratio" Lots of people talk about talking when it comes to Social Media. Less people seem to talk about listening. There is a 2:1 ratio for a reason apparently. We worked hard to listen properly and respond where necessary.
This is blank deliberately. Its up to you. Where do you want to play?
Let's talk about some of the topline numbers: Millions of people have seen the TV and heard the radio ads Half a million people are active fans on Facebook - this is the most popular UK branded Fan site on Facebook. Closest competitors are cadburys and Marmite with around 200,000 Fans. We have almost 1000 meerkat photos uploaded; each post that Aleksandr leaves has on average almost 300 comments and is "Liked" by about 2000. He has had **** offers of marriage, *** offers of adoption (what do people think that he is, a child???) and many pleas for him to run either as an MP or to simple take the mantra of Prime Minister. More than Cheryl and Wayne SHOW SCREEN GRAB OF FACEBOOK PAGE
On Twitter where he is the UK's most successful advertising campaign, he has almost 20,000 followers. On average about 100 new people follow Aleksandr Orlov every day. And you can too. SHOW SCREEN GRAB OF ALEKSANDR'S TWITTER PAGE Aleksandr tries to talk to as many of his fans as possible. It takes a lot of time. We try to automate as much as possible but the beauty of Aleksandr Orlov is that he is as real as possible, so it can't feel false. At the start of the campaign we were engaging in real-time with Fans, it is simply not possible at the moment. There are too many people and too many questions being asked! More influential than Boris Johnson and Hillary Clinton! According to Marketing magazine!
Impact of the campaign clearly visible: Quote volumes up 80%. Cost per visit down 73%