SlideShare a Scribd company logo
1
Presented by :
Amine haroui
Oussama belarbi
Guided by :
M.ezzouhairi
2
Plan
● Introduction.
● Why did Amazon invest in this
concept of real/smart stores?
● What can we buy at Amazon
Go? & Where is it located?
● How does it work : The
technology behind it.
● Avantage and disavantage
● Conclusion.
Question : What
is
3
AMAZON SITE
● Here you have a list of items
● And some text
● But remember not to overload your slides with content
Your audience will listen to you or read the content, but won’t do both.
4
5
So...What is the difference between Amazon.com and Amazon
GO smart Store ?
6
No Cashier , No Checkout lines !
You simply GO !
7
White
Is the color of milk and fresh snow, the color
produced by the combination of all the colors of
the visible spectrum.
Why did Amazon invest in AMAZON GO ?
Black
Is the color of coal, ebony, and of outer space. It
is the darkest color, the result of the absence of
or complete absorption of light.
8
Big
concept
Bring the attention of your audience over a key
concept using icons or illustrations
9
No competition
10
People are busy
Target all different ages
11
“Trust issues” about online shopping
12
More Money & Revenues
13
Where is Amazon Go located ?
14
15
The first Amazon GO :
What can we buy at Amazon go ?
16
Breads Cheeses
17
Chocolates
18
sandwiches
19
20
How does it work : The technology behind it
21
Total success!
185,244 users
And a lot of users
22
❏ People enter the store
❏ Remove items from a
shelfs
❏ Left with items in their
hand
RFID
23
24
25
What is the advantages and disadvantages ?
26
You might still have to wait
27
Shoplifting is literally impossible.
28
Disadvantages
29
Connection
30
Job Loss
“ When you try to walk out
of a Smart Store with a
stolen item, you'd still be
charged “
Conclusion
32

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Amazon Go App

Editor's Notes

  1. First of all, you have to do is to install the amazon go app in your smartphone , which it available in ios and android, and log in into your amazon account, simple as that,
  2. When entering the shop you should scan your phone which actually scans the QR code on your app , and you are good to go , which is explained in many posters outside the shop , grab what ever you need and leave
  3. But the truth is a little bit more than that , Amazon is using combination of artificial intelligence, Computer vision , deep Learning and sensor fusion algorithms. The stores’ shelves using weight sensors to detected an item has been lifted and automatically charges the shopper’s amazon account whom grabbed the item, and that is another reason why it is required to have the amazon go app installed on the smartphone and linked amazon go account The patent described a store that would work using hundreds of cameras which are to control and feed information to servers that uses machine learning to determine exactly what a client picked and what he put down on shelves , RFID sensors (radios frequency identification) readers to identify shoppers and their items The cameras will also take photos when people enter the store, when they removed items from a shelf, and they left with items in their hands, there is also a mention of ‘facial recognition ’and user information, which may include Images of the user and other information like height and weight ,user biometrics , username and password and even user purchase history when. When you exit the amazon Go store , the system send you the bill automatically
  4. The amzon go in Seattle is still a prototype of what the stores will be like, however many people enjoyed the experiment, and its many advantages such as, you don’t have to wait in line anymore , you just pick up what you want and leave, saving you a lot of time, especially in holidays
  5. Also the cameras and the sensors, make shoplifting literally impossible , which make your shopping experience much much safer,
  6. But this nice experience could be ruined if you lost your connection to the internet inside the store due to hardware fail or something else,
  7. But this nice experience could be ruined if you lost your connection to the internet inside the store due to hardware fail or something else,
  8. Also we can’t ignore the fact that amazon go stores , will make hundred of men jobless , due to its complete dependency on computers and artificial intelligence