Over one third of Amazon Echo revenue in the past two years came from Generation X consumers, while Baby Boomers made up 31% of all Echo purchases since January 2015. This signals mainstream adoption of voice first devices is being driven by older generations. Additionally, current voice users are more likely to be young, male, and affluent, with 50% of 18-34 year olds and 43% of households earning over $50,000 using voice monthly compared to a 37% population average.

1. Collected
Amazon Echo
Demographics
April 2017
WITLINGO - 2017

2. WITLINGO - 2017
Amazon Echo Demographics

3. Online sales of Voice First Devices are being
driven heavily by Generation X and Baby Boomers.
Over one third of Echo revenue has come from
members of Generation X in the past two
years. Similarly, Baby Boomers made up 31 percent
of all Echo purchases since January 2015, another
signal of a wave of mainstream adoption.
https://intelligence.slice.com/amazon-echo-officially-m
ainstream/
Amazon Echo Demographics
WITLINGO - 2017

4. WITLINGO - 2017
Voice Usage Demographics

5. Current voice users are significantly more likely to be
young, male and affluent: 50% of 18-34 year olds,
43%of med and 48% of people with a household income
of more than 50,000 British pounds use voice monthly or
more versus the population average of 37%.
Source: Speak Easy Survey Feb 2017; n = 1002 UK
smartphone users Q: Would you ever consider using
voice technology
Voice Usage Demographics
WITLINGO - 2017

6. Steve Silver
Head, Business Development
Steve@Witlingo.com
CONFIDENTIAL – WITLINGO - 2017