The document discusses Twitter and how it can be used by brands and individuals. It provides an overview of Twitter, including what it is, how it works, and some key statistics about its growth and reach. It then discusses how different groups like brands, salespeople, agencies, and bloggers can use Twitter to engage with customers, share content, and build their personal brand. Finally, it briefly mentions some methods of engagement on Twitter like mentions, retweets, direct messages, and hashtags, as well as tools that can make using Twitter easier.

1. Portland AMA Tweetshop David Veneski @dveneski

2. A word from Barry Judge, CMO – Best Buy “You’re a part of the conversation, a part of what is being said about your brand. You don’t get to tell customers what they get to think anymore”

4. It is a way to instantly connect and share

6. The number of people whofollowthisaccount

7. Total “tweets” or updates

8. Fun, random definitions

9. @britopian: other peoples’ tweets that referenced my username

10. Direct Messages: private messages

11. Favorites: favorited tweets

12. Search: specific topic

13. Trending Topics: who is talking about “what” right now

14. RSS: other people can subscribe this twitter feed

15. The feed

17. WHO’S USING TWITTER? You might be surprised

19. Salesperson: See what is being said about brands, see how clients interact with customers, know about launches/news before public, competitive edge, COMMUNICATE

20. Agency: See what is being said about brand, direct pulse on campaigns

21. Blogger: Content distribution, separate community of followers & loyalists

23. RT – (or Re-Tweet) allows users to share the best links, tweets, and gems they find from others while giving them credit

24. Direct Message – allows users to send private messages to those that are following them

26. Twitter tools to make life easier

27. www.veneski.com twitter.com/dveneski dveneski@gmail.com