#Dtic2014 VisitOSLOs content strategy. It's all about the digital footprint.Katrine Mosfjeld
VisitOSLOs digital content strategy, and how this relates to the overoll strategy of the company. It's about getting views aand viewrs of Oslo content - as many places as possible. A slightly disruptive approach to this topic - have a look!
Presentation at the Digital Tourism Innovation Campus 2014 in Barcelona
How do you make sense of content? By focusing on the research before the creation. Content creation is not a strategy. Creating a content strategy should be a data driven exercise robust in data.
Today’s consumers are always connected. This enables them to research products and purchase them anywhere, anytime towards fulfilling their needs. This presents a challenge for brands as they need to be present to serve individual consumer needs. Consumers influence and are influenced by shared opinions. Brands need to monitor and positively influence consumers’ opinions towards their benefit. This can be achieved by developing a better understanding of consumers’ needs and proactively attending these needs to avoid negative surprises. Value conscious consumers are not consumers looking for the cheapest prices. They are consumers that understand the value of a product or service and choose to adopt the one that offers the best of both worlds based on individual needs. Brands need to be transparent and educate people about the benefits their offerings give to them so that people are in a position to make informed decisions. As consumers can find what they want at the time and place they want it, their expectations become higher and higher. This creates a pressure for brands to deliver faster based on an on-demand model which is fueled by rising consumers’ expectations. As a result brands need to evolve to meet consumer expectations and deliver what consumers want at the pace they want it. Brands need to device new ways of promoting their offerings to their target audiences as people are increasingly ignoring ads. As a result, money spend on ads do not return the expected outcomes. Advertising needs to be deployed in native and creative ways that is interesting to a brand’s audiences and can trigger measurable responses that can prove efficiency. Today’s consumers seek experiences not products. They chose to buy offerings that make them better persons. So brands need to emphasise how their offerings can benefit people and not what are the features of their offerings. Most of consumers’ decisions on purchasing an offering are guided by positive reviews from other consumers. Reviews are a very important consideration of consumers when deciding on proceeding with a particular purchase. A positive reputation is one of the most powerful marketing assets a brand has to convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalCenterline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
The 2016 state of digital content von Altimeter42medien
Eine tolle Zusammenfassung hinsichtlich digitaler Inhalte heute und in Zukunft. Wer sich gerne mit uns darüber unterhalten möchte, ist herzlich eingeladen und zu kontaktieren.
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.
Sample of a Digital Content Strategy ProposalDanieliaDonohue
This document outlines a summer campaign strategy for Company XYZ that includes increasing their digital presence and audience on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. The goals are to raise visibility, identify potential donors, strengthen partnerships, and increase growth and traffic across channels. Some tactics proposed are daily engagement on social media, identifying new platforms like Pinterest, incentivizing engagement, building local partnerships, and highlighting success stories. The timeline is three months to grow the email list with daily content production and weekly analytics and brainstorming meetings. Success is defined as raising more funds, growing the email list and audience, and increasing digital and physical presence of the organization.
Experience Strategy group at Clockwork delivered a content strategy presentation to the Content Strategy Meetup group in Minneapolis. The presentation includes a brief overview of Clockwork, and deep, in-depth view of how the strategists at Clockwork think about and do content strategy. This presentation was introduced by Laura Horan and presented by Amber James.
#Dtic2014 VisitOSLOs content strategy. It's all about the digital footprint.Katrine Mosfjeld
VisitOSLOs digital content strategy, and how this relates to the overoll strategy of the company. It's about getting views aand viewrs of Oslo content - as many places as possible. A slightly disruptive approach to this topic - have a look!
Presentation at the Digital Tourism Innovation Campus 2014 in Barcelona
How do you make sense of content? By focusing on the research before the creation. Content creation is not a strategy. Creating a content strategy should be a data driven exercise robust in data.
Today’s consumers are always connected. This enables them to research products and purchase them anywhere, anytime towards fulfilling their needs. This presents a challenge for brands as they need to be present to serve individual consumer needs. Consumers influence and are influenced by shared opinions. Brands need to monitor and positively influence consumers’ opinions towards their benefit. This can be achieved by developing a better understanding of consumers’ needs and proactively attending these needs to avoid negative surprises. Value conscious consumers are not consumers looking for the cheapest prices. They are consumers that understand the value of a product or service and choose to adopt the one that offers the best of both worlds based on individual needs. Brands need to be transparent and educate people about the benefits their offerings give to them so that people are in a position to make informed decisions. As consumers can find what they want at the time and place they want it, their expectations become higher and higher. This creates a pressure for brands to deliver faster based on an on-demand model which is fueled by rising consumers’ expectations. As a result brands need to evolve to meet consumer expectations and deliver what consumers want at the pace they want it. Brands need to device new ways of promoting their offerings to their target audiences as people are increasingly ignoring ads. As a result, money spend on ads do not return the expected outcomes. Advertising needs to be deployed in native and creative ways that is interesting to a brand’s audiences and can trigger measurable responses that can prove efficiency. Today’s consumers seek experiences not products. They chose to buy offerings that make them better persons. So brands need to emphasise how their offerings can benefit people and not what are the features of their offerings. Most of consumers’ decisions on purchasing an offering are guided by positive reviews from other consumers. Reviews are a very important consideration of consumers when deciding on proceeding with a particular purchase. A positive reputation is one of the most powerful marketing assets a brand has to convince new customers to contact them. The social proof contained within reviews and star ratings helps consumers short cut their research and make decisions faster and with greater confidence than ever before.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalCenterline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
The 2016 state of digital content von Altimeter42medien
Eine tolle Zusammenfassung hinsichtlich digitaler Inhalte heute und in Zukunft. Wer sich gerne mit uns darüber unterhalten möchte, ist herzlich eingeladen und zu kontaktieren.
Your business, content, and digital strategy - learn how to leverage success from one to build the others and repeat the cycle for measurable success. This presentation (from a lecture given at UArts in Feb '17) includes tactical tips and tools focused on digital strategies including SEO, content production, and content marketing.
Sample of a Digital Content Strategy ProposalDanieliaDonohue
This document outlines a summer campaign strategy for Company XYZ that includes increasing their digital presence and audience on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. The goals are to raise visibility, identify potential donors, strengthen partnerships, and increase growth and traffic across channels. Some tactics proposed are daily engagement on social media, identifying new platforms like Pinterest, incentivizing engagement, building local partnerships, and highlighting success stories. The timeline is three months to grow the email list with daily content production and weekly analytics and brainstorming meetings. Success is defined as raising more funds, growing the email list and audience, and increasing digital and physical presence of the organization.
Experience Strategy group at Clockwork delivered a content strategy presentation to the Content Strategy Meetup group in Minneapolis. The presentation includes a brief overview of Clockwork, and deep, in-depth view of how the strategists at Clockwork think about and do content strategy. This presentation was introduced by Laura Horan and presented by Amber James.
Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind.
You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising.
In this presentation, you will learn:
* Why organic reach has fallen
* How social media is keeping it social
* Relevance Score
* Facebook and Twitter advertising training resources
* Targeting capabilities
* How Retargeting works
Enjoy!
Legal Marketers Association Presentation KeelySaye.com
This document provides an overview of content marketing strategy and tactics for the legal industry. It discusses inbound marketing, buyer personas, competitor analysis, keyword research, and content strategy as key strategic elements. Specific tactics covered include search engine optimization, search engine marketing, email marketing, social media marketing, and key performance indicators for tracking success. The document includes examples, case studies, and templates to help implement these strategies and tactics.
This document provides an overview of topics related to new media and inbound marketing strategies. It includes sections on inbound marketing, buyer personas, competitor analysis, content strategy, search engine optimization, search engine marketing, email marketing, social media strategy, social media advertising, key performance indicators, and links to related resources. The goal is to educate readers on the basics of these digital marketing tactics and how to implement them effectively.
How Buyer Personas and Keyword Research Inform Digital Content StrategyKeelySaye.com
In this AMA Columbia presentation, Keely walks through the process of using buyer persona and keyword research to develop an overall digital content strategy. It is this strategy that will then shape all other digital channels including social media, SEO, SEM, and email.
The document summarizes a presentation on social media marketing strategies. It discusses traditional outbound marketing versus new inbound marketing approaches, and the importance of developing compelling content tailored to specific audiences. It provides examples of content types and formats that perform well on social media, and outlines the key steps of a social media campaign including targeting the right audiences and measuring engagement. Case studies show how hospitals, utilities and newspapers have achieved different levels of reach and engagement on Facebook.
Social Media Monitoring and Publishing in RussiaKeelySaye.com
Day 2 in The Business of Social Media in Russia addresses the importance of monitoring and engagement in social media as well as publishing content on a regular basis. Hootsuite is a social media management dashboard that allows the social media manager to monitor, engage and publish across various platforms from one dashboard.
The new economy is a consumer-to-consumer driven marketplace where consumers choose the information they consume. This creates a challenge for marketers who are trying to promote their companies, organizations or causes. Learn how an inbound marketing strategy can be the answer to today's marketing challenges in this presentation.
The document discusses social media marketing strategies for inbound marketing. It outlines the differences between outbound marketing (traditional media like print, radio, TV) and inbound marketing (new media like blogs, social networks, podcasts). It then provides details on how to "get found" through social media platforms like Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. It discusses how to "convert" visitors through contests and promotions on social media and your website. Finally, it covers analyzing the effectiveness of your social media marketing through analytics tools from Google, Facebook, Twitter and other sources.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
New Media in the New Economy | Strategy: Inbound MarketingKeelySaye.com
New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at http://youtu.be/B8wG23qNo9s
Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement.
For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.
This document provides an overview of LinkedIn and compares inbound marketing strategies focused on organic customer engagement versus outbound marketing pushing interruptive ads. It notes LinkedIn has over 80 million users, many in senior level management with high incomes, and connections on the platform can exponentially grow one's professional network. The document concludes with an offer to demonstrate LinkedIn's features.
Moore School of Business IMBA PresentationKeelySaye.com
The document discusses inbound marketing strategies compared to traditional outbound marketing. Inbound marketing uses new media like blogs, social networks, and SEO to get found organically by potential customers. It focuses on permission-based engagement through content like blogs, videos and eBooks to attract an audience and convert leads through calls to action and optimized landing pages. Success is measured through analytics of traffic growth and channel performance. The key steps of inbound marketing are to get found by building an online presence, develop valuable content and publish/promote it, convert leads with calls to action, and analyze results.
Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.
Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind.
You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising.
In this presentation, you will learn:
* Why organic reach has fallen
* How social media is keeping it social
* Relevance Score
* Facebook and Twitter advertising training resources
* Targeting capabilities
* How Retargeting works
Enjoy!
Legal Marketers Association Presentation KeelySaye.com
This document provides an overview of content marketing strategy and tactics for the legal industry. It discusses inbound marketing, buyer personas, competitor analysis, keyword research, and content strategy as key strategic elements. Specific tactics covered include search engine optimization, search engine marketing, email marketing, social media marketing, and key performance indicators for tracking success. The document includes examples, case studies, and templates to help implement these strategies and tactics.
This document provides an overview of topics related to new media and inbound marketing strategies. It includes sections on inbound marketing, buyer personas, competitor analysis, content strategy, search engine optimization, search engine marketing, email marketing, social media strategy, social media advertising, key performance indicators, and links to related resources. The goal is to educate readers on the basics of these digital marketing tactics and how to implement them effectively.
How Buyer Personas and Keyword Research Inform Digital Content StrategyKeelySaye.com
In this AMA Columbia presentation, Keely walks through the process of using buyer persona and keyword research to develop an overall digital content strategy. It is this strategy that will then shape all other digital channels including social media, SEO, SEM, and email.
The document summarizes a presentation on social media marketing strategies. It discusses traditional outbound marketing versus new inbound marketing approaches, and the importance of developing compelling content tailored to specific audiences. It provides examples of content types and formats that perform well on social media, and outlines the key steps of a social media campaign including targeting the right audiences and measuring engagement. Case studies show how hospitals, utilities and newspapers have achieved different levels of reach and engagement on Facebook.
Social Media Monitoring and Publishing in RussiaKeelySaye.com
Day 2 in The Business of Social Media in Russia addresses the importance of monitoring and engagement in social media as well as publishing content on a regular basis. Hootsuite is a social media management dashboard that allows the social media manager to monitor, engage and publish across various platforms from one dashboard.
The new economy is a consumer-to-consumer driven marketplace where consumers choose the information they consume. This creates a challenge for marketers who are trying to promote their companies, organizations or causes. Learn how an inbound marketing strategy can be the answer to today's marketing challenges in this presentation.
The document discusses social media marketing strategies for inbound marketing. It outlines the differences between outbound marketing (traditional media like print, radio, TV) and inbound marketing (new media like blogs, social networks, podcasts). It then provides details on how to "get found" through social media platforms like Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. It discusses how to "convert" visitors through contests and promotions on social media and your website. Finally, it covers analyzing the effectiveness of your social media marketing through analytics tools from Google, Facebook, Twitter and other sources.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
New Media in the New Economy | Strategy: Inbound MarketingKeelySaye.com
New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at http://youtu.be/B8wG23qNo9s
Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement.
For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.
This document provides an overview of LinkedIn and compares inbound marketing strategies focused on organic customer engagement versus outbound marketing pushing interruptive ads. It notes LinkedIn has over 80 million users, many in senior level management with high incomes, and connections on the platform can exponentially grow one's professional network. The document concludes with an offer to demonstrate LinkedIn's features.
Moore School of Business IMBA PresentationKeelySaye.com
The document discusses inbound marketing strategies compared to traditional outbound marketing. Inbound marketing uses new media like blogs, social networks, and SEO to get found organically by potential customers. It focuses on permission-based engagement through content like blogs, videos and eBooks to attract an audience and convert leads through calls to action and optimized landing pages. Success is measured through analytics of traffic growth and channel performance. The key steps of inbound marketing are to get found by building an online presence, develop valuable content and publish/promote it, convert leads with calls to action, and analyze results.
Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.