Integrating Social Media Across Marketing Channels: 9 Rules for SuccessWhite Horse
Eric Anderson, VP of Marketing at White Horse, argues that social media marketing should be integrated across marketing channels, not treated as a separate revolution. Only 12% of marketers have fully integrated paid and social media. Doritos is highlighted as the only Super Bowl advertiser to truly integrate social media by crowdsourcing its ads and gaining the highest recall and favorability. Anderson provides 9 rules for successful social media integration, including socializing all advertising, embracing customer relationships over marketing funnels, and activating brand evangelists.
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind.
You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising.
In this presentation, you will learn:
* Why organic reach has fallen
* How social media is keeping it social
* Relevance Score
* Facebook and Twitter advertising training resources
* Targeting capabilities
* How Retargeting works
Enjoy!
Legal Marketers Association Presentation KeelySaye.com
This document provides an overview of content marketing strategy and tactics for the legal industry. It discusses inbound marketing, buyer personas, competitor analysis, keyword research, and content strategy as key strategic elements. Specific tactics covered include search engine optimization, search engine marketing, email marketing, social media marketing, and key performance indicators for tracking success. The document includes examples, case studies, and templates to help implement these strategies and tactics.
This document provides an overview of topics related to new media and inbound marketing strategies. It includes sections on inbound marketing, buyer personas, competitor analysis, content strategy, search engine optimization, search engine marketing, email marketing, social media strategy, social media advertising, key performance indicators, and links to related resources. The goal is to educate readers on the basics of these digital marketing tactics and how to implement them effectively.
How Buyer Personas and Keyword Research Inform Digital Content StrategyKeelySaye.com
In this AMA Columbia presentation, Keely walks through the process of using buyer persona and keyword research to develop an overall digital content strategy. It is this strategy that will then shape all other digital channels including social media, SEO, SEM, and email.
Integrating Social Media Across Marketing Channels: 9 Rules for SuccessWhite Horse
Eric Anderson, VP of Marketing at White Horse, argues that social media marketing should be integrated across marketing channels, not treated as a separate revolution. Only 12% of marketers have fully integrated paid and social media. Doritos is highlighted as the only Super Bowl advertiser to truly integrate social media by crowdsourcing its ads and gaining the highest recall and favorability. Anderson provides 9 rules for successful social media integration, including socializing all advertising, embracing customer relationships over marketing funnels, and activating brand evangelists.
Social Media Marketing Channels - Initial EmbarkmentDuong Nguyen Thuy
The document discusses the Vietnamese social media landscape in 2013. It finds that Facebook, Zing Me, and Google+ were the most popular social networks, with Facebook dominating. Fanpages on Facebook had become effective for brands to engage customers, with 61% of users following and interacting with brands. Word-of-mouth marketing was also important and was empowered by social media. Mobile access to social networks was rising across age groups. Popular chat apps like Zalo, Viber, Kakao Talk and Line were providing new opportunities for social media marketing in Vietnam. Zalo in particular saw success with 2 million users by mid-2013 and useful tools for marketers.
Have you noticed lately that your followers aren't seeing your content in the newsfeeds? Or what if you don't have many followers to distribute your content to? Social media advertising has come a long way in the last few years with targeting capabilities that will blow your mind.
You can now make your content magically appear in your target audience's newsfeeds based on their email addresses, phone numbers and recent visits to your website or specific web pages. Better yet, it's really not expensive at all when you compare social media advertising to other forms of traditional advertising.
In this presentation, you will learn:
* Why organic reach has fallen
* How social media is keeping it social
* Relevance Score
* Facebook and Twitter advertising training resources
* Targeting capabilities
* How Retargeting works
Enjoy!
Legal Marketers Association Presentation KeelySaye.com
This document provides an overview of content marketing strategy and tactics for the legal industry. It discusses inbound marketing, buyer personas, competitor analysis, keyword research, and content strategy as key strategic elements. Specific tactics covered include search engine optimization, search engine marketing, email marketing, social media marketing, and key performance indicators for tracking success. The document includes examples, case studies, and templates to help implement these strategies and tactics.
This document provides an overview of topics related to new media and inbound marketing strategies. It includes sections on inbound marketing, buyer personas, competitor analysis, content strategy, search engine optimization, search engine marketing, email marketing, social media strategy, social media advertising, key performance indicators, and links to related resources. The goal is to educate readers on the basics of these digital marketing tactics and how to implement them effectively.
How Buyer Personas and Keyword Research Inform Digital Content StrategyKeelySaye.com
In this AMA Columbia presentation, Keely walks through the process of using buyer persona and keyword research to develop an overall digital content strategy. It is this strategy that will then shape all other digital channels including social media, SEO, SEM, and email.
The document summarizes a presentation on social media marketing strategies. It discusses traditional outbound marketing versus new inbound marketing approaches, and the importance of developing compelling content tailored to specific audiences. It provides examples of content types and formats that perform well on social media, and outlines the key steps of a social media campaign including targeting the right audiences and measuring engagement. Case studies show how hospitals, utilities and newspapers have achieved different levels of reach and engagement on Facebook.
Social Media Monitoring and Publishing in RussiaKeelySaye.com
Day 2 in The Business of Social Media in Russia addresses the importance of monitoring and engagement in social media as well as publishing content on a regular basis. Hootsuite is a social media management dashboard that allows the social media manager to monitor, engage and publish across various platforms from one dashboard.
The new economy is a consumer-to-consumer driven marketplace where consumers choose the information they consume. This creates a challenge for marketers who are trying to promote their companies, organizations or causes. Learn how an inbound marketing strategy can be the answer to today's marketing challenges in this presentation.
The document discusses social media marketing strategies for inbound marketing. It outlines the differences between outbound marketing (traditional media like print, radio, TV) and inbound marketing (new media like blogs, social networks, podcasts). It then provides details on how to "get found" through social media platforms like Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. It discusses how to "convert" visitors through contests and promotions on social media and your website. Finally, it covers analyzing the effectiveness of your social media marketing through analytics tools from Google, Facebook, Twitter and other sources.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
New Media in the New Economy | Strategy: Inbound MarketingKeelySaye.com
New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at http://youtu.be/B8wG23qNo9s
Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement.
For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.
This document provides an overview of LinkedIn and compares inbound marketing strategies focused on organic customer engagement versus outbound marketing pushing interruptive ads. It notes LinkedIn has over 80 million users, many in senior level management with high incomes, and connections on the platform can exponentially grow one's professional network. The document concludes with an offer to demonstrate LinkedIn's features.
Moore School of Business IMBA PresentationKeelySaye.com
The document discusses inbound marketing strategies compared to traditional outbound marketing. Inbound marketing uses new media like blogs, social networks, and SEO to get found organically by potential customers. It focuses on permission-based engagement through content like blogs, videos and eBooks to attract an audience and convert leads through calls to action and optimized landing pages. Success is measured through analytics of traffic growth and channel performance. The key steps of inbound marketing are to get found by building an online presence, develop valuable content and publish/promote it, convert leads with calls to action, and analyze results.
Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.
Targeted New Media Strategies for Continuing Professional Education Professio...KeelySaye.com
This document outlines strategies for inbound marketing using new media like blogs, social networks, and SEO. It discusses how inbound marketing utilizes pull tactics through permission and user-generated content while outbound pushes interruptive ads. The strategy focuses on getting found through developing online presences, content, publication and promotion. It also covers converting visitors with calls to action and optimizing landing pages. Analysis of traffic and channels is recommended to improve performance.
The Social Media Revolution | Strategy: Inbound MarketingKeelySaye.com
This document discusses inbound marketing versus traditional outbound marketing. It defines inbound marketing as using new media like blogs, social networks, and user-generated content to attract and engage customers through permission-based interactions, rather than interruptive push marketing tactics. The document then outlines the key steps of an inbound marketing strategy: 1) get found through search engine optimization and publishing content across various online channels, 2) convert visitors into leads and customers through calls to action and optimized landing pages, and 3) analyze results to improve traffic and channel performance over time.
The document summarizes a presentation on social media marketing strategies. It discusses traditional outbound marketing versus new inbound marketing approaches, and the importance of developing compelling content tailored to specific audiences. It provides examples of content types and formats that perform well on social media, and outlines the key steps of a social media campaign including targeting the right audiences and measuring engagement. Case studies show how hospitals, utilities and newspapers have achieved different levels of reach and engagement on Facebook.
Social Media Monitoring and Publishing in RussiaKeelySaye.com
Day 2 in The Business of Social Media in Russia addresses the importance of monitoring and engagement in social media as well as publishing content on a regular basis. Hootsuite is a social media management dashboard that allows the social media manager to monitor, engage and publish across various platforms from one dashboard.
The new economy is a consumer-to-consumer driven marketplace where consumers choose the information they consume. This creates a challenge for marketers who are trying to promote their companies, organizations or causes. Learn how an inbound marketing strategy can be the answer to today's marketing challenges in this presentation.
The document discusses social media marketing strategies for inbound marketing. It outlines the differences between outbound marketing (traditional media like print, radio, TV) and inbound marketing (new media like blogs, social networks, podcasts). It then provides details on how to "get found" through social media platforms like Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. It discusses how to "convert" visitors through contests and promotions on social media and your website. Finally, it covers analyzing the effectiveness of your social media marketing through analytics tools from Google, Facebook, Twitter and other sources.
Beyond the Buzz | Social Media MarketingKeelySaye.com
We go beyond the gobbledygook that is often used in social media in this presentation. Inbound Marketing Specialist, Keely Saye addresses ideal strategies for approaching social media marketing in business to help you understand how to get off the social media bandwagon and into a proven marketing program that works. New rules of marketing and public relations have changed the ways consumers receive and respond to information. Today, we live in a consumer-to-consumer driven marketplace where consumers are empowered to choose the information they consume. KeelySaye.com is an inbound marketing consulting firm that specializes in new media strategies that drive traffic to websites and coverts that traffic into leads.
New Media in the New Economy | Strategy: Inbound MarketingKeelySaye.com
New rules of marketing and public relations have changed the ways consumers receive and respond to information. New Media in the New Economy outlines inbound marketing as the proven strategy in which to approach social media and driving web traffic. Watch the full webinar at http://youtu.be/B8wG23qNo9s
Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement.
For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.
This document provides an overview of LinkedIn and compares inbound marketing strategies focused on organic customer engagement versus outbound marketing pushing interruptive ads. It notes LinkedIn has over 80 million users, many in senior level management with high incomes, and connections on the platform can exponentially grow one's professional network. The document concludes with an offer to demonstrate LinkedIn's features.
Moore School of Business IMBA PresentationKeelySaye.com
The document discusses inbound marketing strategies compared to traditional outbound marketing. Inbound marketing uses new media like blogs, social networks, and SEO to get found organically by potential customers. It focuses on permission-based engagement through content like blogs, videos and eBooks to attract an audience and convert leads through calls to action and optimized landing pages. Success is measured through analytics of traffic growth and channel performance. The key steps of inbound marketing are to get found by building an online presence, develop valuable content and publish/promote it, convert leads with calls to action, and analyze results.
Keely Saye speaks to the American Advertising Federation of the Midlands about growing business through social media. She covers strategy, process, case studies, analytics and tools to drive web traffic and convert leads.
Targeted New Media Strategies for Continuing Professional Education Professio...KeelySaye.com
This document outlines strategies for inbound marketing using new media like blogs, social networks, and SEO. It discusses how inbound marketing utilizes pull tactics through permission and user-generated content while outbound pushes interruptive ads. The strategy focuses on getting found through developing online presences, content, publication and promotion. It also covers converting visitors with calls to action and optimizing landing pages. Analysis of traffic and channels is recommended to improve performance.
The Social Media Revolution | Strategy: Inbound MarketingKeelySaye.com
This document discusses inbound marketing versus traditional outbound marketing. It defines inbound marketing as using new media like blogs, social networks, and user-generated content to attract and engage customers through permission-based interactions, rather than interruptive push marketing tactics. The document then outlines the key steps of an inbound marketing strategy: 1) get found through search engine optimization and publishing content across various online channels, 2) convert visitors into leads and customers through calls to action and optimized landing pages, and 3) analyze results to improve traffic and channel performance over time.