Description: Join us to explore the vital need to rapidly unlock the value of data, and the major challenges companies face that are forcing this change. We’ll share several examples of the innovative ways companies are embracing this opportunity. By leveraging MicroStrategy with Hadoop, data storytelling, and rapid prototyping, and big data, we can exploit our data for immediate value and transform our business.

1. Information, data, and graphics/drawings embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without prior written consent of ICC.
Data Marketplace:
Speed to Value with MicroStrategy
& Flexible Architectures
Steven S. Grover
VP of Business Analytics & Strategy
Information Control Company

2. Information, data, and graphics/drawings embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without prior written consent of ICC.
Everyone is being disrupted
by the digital economy
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3. Information, data, and graphics/drawings embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without prior written consent of ICC.
There will be winners and losers
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Huge chunks of many markets are being devoured by smart nimble organizations.
Half the Fortune 500 companies that existed in 2000 have disappeared.

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Peter Senge
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“The only sustainable
competitive
advantage is an
organization’s ability
to learn faster than
the competition.”
Is this true?
Who invented digital photography and when?
• Steve Sasson – in the 70’s
Who did he work for and what division?
Were any patents filed and when did they expire?
What else happened that year?
Does the Peter Senge quote need a corollary?
How about: “using change-driven learning”

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Characteristics of change-driven learning
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Focus Speed Business-driven Involvement

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What kind of data environment supports change-driven learning?
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NEW
FIT
EASY
REPOSITORY
FIND

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What does it take to win in analytics and data? Make it easy.
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8. Information, data, and graphics/drawings embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without prior written consent of ICC.
What is a Data Marketplace and why do you want one?
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A Data Marketplace is a partnership
between IT and the business where:
• Business units and IT maintain data assets together
• Access to information is easy and intuitive
• Business people learn from each other
• Adding additional information is simple
Benefits of a Data Marketplace:
• Crowd sourcing improves data quality
• Better speed to market and lower costs
• Data Catalog improves ease of use
ShoppersPublishing
Data Scientists
Business Analysts
Data Analysts
Semantics
Views
Govern
Communicate
Catalog
STORE FRONT CUSTOMERS
Tools

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Acquisition
and Tagging
CurationPreparation and
Cataloging
Data Marketplace Architecture
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Data Sources
Application Systems
Spreadsheets
Core Data
Warehouse
Data Marts &
User Specific
Objects
External
Data Sources
Data Lake
Metadata Services
ShoppersPublishing
Semantics
Views
Govern
Communicate
Catalog
STORE FRONT CUSTOMERSINVENTORYSUPPLY
Tools
Data Scientists
Business Analysts
Data Analysts
Virtuous Cycle

10. Information, data, and graphics/drawings embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without prior written consent of ICC.
Use case: Store operations
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Details to dashboards:
• HDFS to Hive tables
• Data Story Telling for requirements
• Files loaded into HDFS
• MicroStrategy Project defined on Hive tables
• MicroStrategy Intelligent Cubes
• MicroStrategy Dashboard
STORE FRONT CUSTOMERSINVENTORYSUPPLY
Semantics
Views
Govern
Communicate
Catalog
Tools

11. Information, data, and graphics/drawings embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without prior written consent of ICC.
Use case: Inventory flow
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KPIs and metrics to dashboards:
• New sources added HDFS and to Hive tables
• Requirements and Prototype (RAP)
• KPIs and metric sources identified
• MicroStrategy Project created across sources
• MicroStrategy Intelligent Cubes
• MicroStrategy Dashboard
STORE FRONT CUSTOMERSINVENTORYSUPPLY
Semantics
Views
Govern
Communicate
Catalog
Tools

12. Information, data, and graphics/drawings embodied in this document are strictly confidential and are supplied on the understanding that they will be held confidential and not disclosed to third parties without prior written consent of ICC.
Questions?