The sales plan proposes that Best Buy sell Apple Watches in their store to take advantage of growing demand for smart watches. An analysis of Apple, Best Buy, and their competitors is provided. The plan outlines marketing strategies including advertising, pricing, and discounts to appeal to customers and ensure a profitable sale of 100 Apple Watches for Best Buy's introductory order.
How to Communicate with Amazon Performance Teams So They Will ListenSeller Labs
This presentation is from a webinar Chris McCabe and Jochen Schall did with Seller Labs to help Amazon sellers communicate with performance teams.
- Learn how to communicate with performance and policy teams on ASIN restrictions
- Learn how to communicate with Amazon category management
- Learn how to deal with warnings related to FBA-based problems
- Learn how to determine when a Bezos Escalation is necessary, and how to write one!
Every point along the customer’s journey from research to purchase is important. There is one page, though, where the customer is called upon to make a choice of exceptional consequence: the Product Detail Page.
https://thegood.com/insights/product-detail-page/
You Had Me At Hello: Secrets of Apple's Customer Experience ExposedMike Wittenstein
Apple makes sure that each positive effect customers perceive front-of-house (FOH) is supported by solid back-of-house (BOH) operations. It’s just like a restaurant where the maitre d’ handles the dining room, wait staff, and experience delivery while the chef takes care of food preparation, kitchen staff, purchasing, etc. Apple integrates Front of House (FOH) and Back of House (BOH) strategically, elegantly, and profitably. (That’s the first secret by the way.)
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)Seller Labs
In this webinar replay, you’ll understand what’s true and what’s false when it comes to Amazon’s seller Terms of Service. Jeff and Cindy break down the ToS so you know what to avoid. By watching this replay, you’ll get actionable takeaways that you can implement into your Buyer-Seller Messaging just in time for the 2018 holiday shopping season.
Key takeaways from this event:
Why is there some much confusing around Amazon’s seller Terms of Service?
Find where all of the different aspects and layers of the ToS exist
True and False: What do you know?
Can you link to your Amazon detail pages or Storefront?
Can send coupons to buyers for future purposes?
Is soliciting a product review from your buyers OK?
Can you ask buyers to change their reviews?
See a complete list of what you can and can’t do when it comes to emailing buyers
Messaging insights from top-performing sellers
What constitutes an acceptable open rate?
Top performing email subject lines
Ideas for adding value
When is the best time to send a message?
Audit your Buyer-Seller Messaging for ToS compliance
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
How to Communicate with Amazon Performance Teams So They Will ListenSeller Labs
This presentation is from a webinar Chris McCabe and Jochen Schall did with Seller Labs to help Amazon sellers communicate with performance teams.
- Learn how to communicate with performance and policy teams on ASIN restrictions
- Learn how to communicate with Amazon category management
- Learn how to deal with warnings related to FBA-based problems
- Learn how to determine when a Bezos Escalation is necessary, and how to write one!
Every point along the customer’s journey from research to purchase is important. There is one page, though, where the customer is called upon to make a choice of exceptional consequence: the Product Detail Page.
https://thegood.com/insights/product-detail-page/
You Had Me At Hello: Secrets of Apple's Customer Experience ExposedMike Wittenstein
Apple makes sure that each positive effect customers perceive front-of-house (FOH) is supported by solid back-of-house (BOH) operations. It’s just like a restaurant where the maitre d’ handles the dining room, wait staff, and experience delivery while the chef takes care of food preparation, kitchen staff, purchasing, etc. Apple integrates Front of House (FOH) and Back of House (BOH) strategically, elegantly, and profitably. (That’s the first secret by the way.)
Messaging Your Buyers—What You Can and Can’t Do (In an Ever-Changing ToS World)Seller Labs
In this webinar replay, you’ll understand what’s true and what’s false when it comes to Amazon’s seller Terms of Service. Jeff and Cindy break down the ToS so you know what to avoid. By watching this replay, you’ll get actionable takeaways that you can implement into your Buyer-Seller Messaging just in time for the 2018 holiday shopping season.
Key takeaways from this event:
Why is there some much confusing around Amazon’s seller Terms of Service?
Find where all of the different aspects and layers of the ToS exist
True and False: What do you know?
Can you link to your Amazon detail pages or Storefront?
Can send coupons to buyers for future purposes?
Is soliciting a product review from your buyers OK?
Can you ask buyers to change their reviews?
See a complete list of what you can and can’t do when it comes to emailing buyers
Messaging insights from top-performing sellers
What constitutes an acceptable open rate?
Top performing email subject lines
Ideas for adding value
When is the best time to send a message?
Audit your Buyer-Seller Messaging for ToS compliance
Part of the #AETCWorkshop series looking at upselling.
Designed and delivered to an international audience of business owners in Tallinn, Estonia.
For all enquires contact Richard.Brooks@k-international.com
Mel feller, mpa, mhr, discusses word of mouth marketingMel Feller
Mel Feller, MPA, MHR, Discusses Word of Mouth Marketing.
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and in Utah.
It is as important to know what word of mouth marketing IS as what it IS NOT. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It is not about abandoning your marketing plan and advertising campaign. It is not enough to simply provide good customer service and wait for the buzz to build. In fact, let us test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the handout/article.
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development consultant and speaker, specializing in performance, productivity, and profits. Mel is the
President/Founder of Mel Feller Seminars with Coaching For Success 360, Inc. and Mel Feller Coaching, a real estate and business specific coaching company. His three books for real estate professionals are systems on how to become an exceptional sales performer. His four books in Business and Government Grants are ways to leverage and increase your business Success in both time and money! His book on Personal Development “Lies that Will Sabotage Your Success”. Mel Feller is in Texas and In Utah. Currently an MBA Candidate
Surveys, a company’s best friend: the 5 ways they can have an influence on yo...Survmetrics
Surveys, a company’s best friend: The 5 ways they can have an influence on your sales.
Understanding customer data is beneficial to gain an advantage over the competition.
It comes as no surprise that surveys are a powerful ally to any business. No matter what industry you are in, it helps to clarify foggy situations.
Just think about when you want to analyze a specific aspect, you design a survey in hopes to receive feedback from your customers. If you haven’t considered doing this for your company, then it might be a good idea to start adopting this practice.
The customer satisfaction survey is a feedback survey that will ask the customer how satisfied they are with your products or services. It usually consists of one question that covers everything that a company wants to know about customer satisfaction.
Slideshow presentation for Marketing Management in AGSB MBAH program. The presentation discusses the company's unique selling proposition, primary target market, and competitors.
Equip your Sales Personnel NOW with the Skills to WIN & KEEP
Customers coming back for more!
With our
3-DayMaster Program on:
‘Retail Selling & Customer Service Skills’‘Retail in Detail’
Program suitable for
Jewellery, Automobiles, Luxury Products, Arts & Crafts, Fashion & Clothing etc
You can create a loyal customer base by providing your customers more than just satisfaction. Here are some of the best ways to ensure Customer Delight!
Did you know acquiring a new customer can cost 6 to 7 times more than retaining an existing one? This presetnation explores how retailers can apply audience measurement and analytics to successfully win back dormant customers.
16 (+4) Best Customer Satisfaction Survey Questions To Use Survicate
Retaining current customers is 5x cheaper than acquiring new ones. It's important to keep your customers happy. Here're 20 customer satisfaction questions which you can use instantly!
How to make a Customer journey a successful tool.Geert Stox
How to make a thorough Customer Journey?
This presentation will guide you through every step to make an insightful Customer Journey and make it a helpful tool for your marketing and communication strategies. The perfect starting point for your next product service design or innovation :-)
Mel feller, mpa, mhr, discusses word of mouth marketingMel Feller
Mel Feller, MPA, MHR, Discusses Word of Mouth Marketing.
Mel is the President/Founder of Mel Feller Seminars with Coaching for Success 360, Inc. and Mel Feller Coaching. Mel Feller maintains offices in Texas and in Utah.
It is as important to know what word of mouth marketing IS as what it IS NOT. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It is not about abandoning your marketing plan and advertising campaign. It is not enough to simply provide good customer service and wait for the buzz to build. In fact, let us test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the handout/article.
Mel Feller, MPA, MHR, is a well-known real estate, business consultant, personal development consultant and speaker, specializing in performance, productivity, and profits. Mel is the
President/Founder of Mel Feller Seminars with Coaching For Success 360, Inc. and Mel Feller Coaching, a real estate and business specific coaching company. His three books for real estate professionals are systems on how to become an exceptional sales performer. His four books in Business and Government Grants are ways to leverage and increase your business Success in both time and money! His book on Personal Development “Lies that Will Sabotage Your Success”. Mel Feller is in Texas and In Utah. Currently an MBA Candidate
Surveys, a company’s best friend: the 5 ways they can have an influence on yo...Survmetrics
Surveys, a company’s best friend: The 5 ways they can have an influence on your sales.
Understanding customer data is beneficial to gain an advantage over the competition.
It comes as no surprise that surveys are a powerful ally to any business. No matter what industry you are in, it helps to clarify foggy situations.
Just think about when you want to analyze a specific aspect, you design a survey in hopes to receive feedback from your customers. If you haven’t considered doing this for your company, then it might be a good idea to start adopting this practice.
The customer satisfaction survey is a feedback survey that will ask the customer how satisfied they are with your products or services. It usually consists of one question that covers everything that a company wants to know about customer satisfaction.
Slideshow presentation for Marketing Management in AGSB MBAH program. The presentation discusses the company's unique selling proposition, primary target market, and competitors.
Equip your Sales Personnel NOW with the Skills to WIN & KEEP
Customers coming back for more!
With our
3-DayMaster Program on:
‘Retail Selling & Customer Service Skills’‘Retail in Detail’
Program suitable for
Jewellery, Automobiles, Luxury Products, Arts & Crafts, Fashion & Clothing etc
You can create a loyal customer base by providing your customers more than just satisfaction. Here are some of the best ways to ensure Customer Delight!
Did you know acquiring a new customer can cost 6 to 7 times more than retaining an existing one? This presetnation explores how retailers can apply audience measurement and analytics to successfully win back dormant customers.
16 (+4) Best Customer Satisfaction Survey Questions To Use Survicate
Retaining current customers is 5x cheaper than acquiring new ones. It's important to keep your customers happy. Here're 20 customer satisfaction questions which you can use instantly!
How to make a Customer journey a successful tool.Geert Stox
How to make a thorough Customer Journey?
This presentation will guide you through every step to make an insightful Customer Journey and make it a helpful tool for your marketing and communication strategies. The perfect starting point for your next product service design or innovation :-)
Believe it or not, it is easy to create new opportunities for building wealth. In fact, unseen opportunities are passing you by everyday. The only thing you need to do is to look at these overlooked opportunities with fresh eyes and capitalize on them.
Marketing genius Jay Abraham shares with you a program that will help you reach the pinnacle of success. Using the strategies he has utilized as a top advisor to some of America’s top corporations, Jay teaches you how to spot hidden assets and how to use untapped resources to maximize your career and increase your income.
Helping customers choose right productsReenu Lekhi
As a sales person our first job is to help customers find the product they are looking for. the presentation includes the need of the customer, different ways of helping the customer and the benefits of helping the customer.
The Ultimate Ecommerce Q1 Survival Webinar - NordicsNosto
Explore the season’s 10 most common revenue damaging issues and learn about tried and tested recommendations to deal with them through real-life examples.
Sales Power covers the secrets of successful people. Provides - Speeches for Coaches - Professional seminar presentation and workbook materials. Helps your clients build a personal plan to succeed in their goals. www.speechesforcoaches.com, Jon Newsome (770) 614-4146.
This is a Futurelab Action Guide I wrote up on the topic of customer centricity.
Before you criticise the small fonts: it's designed for use on a small/computer screen only :-)
ClickBank copywriting secrets part one. Inside this
eBook, you will discover the topics about why the top is the most
important aspect, writing a powerful headline, understanding the
psychology of headlines, headlines examples and headline swipes
you can use.
Pricing Strategies Guide - How To Define PricingIlya Bilbao
You may ask this:
1 do amazon use dynamic pricing
2 do apple use premium pricing
3 do forms pricing
4 do it yourself fiberglass pools pricing
5 do pricing
6 do pricing errors have to be honored
7 do taxis have surge pricing
8 do the math pricing
9 do underwriters compete in ipo pricing
10 doterra pricing
11 how can collusion affect pricing in an oligopoly
12 how can i get gm employee pricing
13 how can pricing policy affect a business
14 how does uber pricing work
15 how much is education pricing for apple
16 how much is ford a plan pricing
17 how much is ford employee pricing
18 how much is gm employee pricing
19 how much is gm preferred pricing
20 how much is gm supplier pricing
21 how much is surge pricing
22 how much is uber pricing
23 how much is uber surge pricing
24 how much is x plan pricing
25 how to audit transfer pricing
26 how to be a pricing analyst
27 how to cost plus pricing
28 how to costing and pricing
29 how to define pricing
30 how to garage sale pricing
31 how to mark up pricing
32 how to photography pricing
33 how to pricing a product
34 how to pricing strategy
35 how to structure pricing
36 how to transfer pricing
37 pay-what-you-want pricing can it be profitable
38 should businesses use target pricing
39 should cost pricing
40 should cost pricing model
41 should fixed costs be considered in pricing
42 should i put pricing on my website
43 should predatory pricing be an illegal strategy
44 should pricing decisions remain with the players
45 should we be pricing ecosystem services
46 what are the various objectives that pricing can achieve
47 what factors should be considered in pricing
48 what is bundle pricing and why would it be used
49 what is capital asset pricing model
50 what is cost based pricing
51 what is cost plus pricing
52 what is penetration pricing
53 what is pricing policy
54 what is pricing strategy
55 what is psychological pricing
56 what is surge pricing
57 what is transfer pricing
58 what is transfer pricing and how can it benefit a company
Writing good copy entails being able to sell your reader just about anything by demonstrating it’s real benefits and utilizing key strategies in your material.
The most beneficial way to do that is to follow some different rules that are an awesome way to better your chances of selling your product. Being persuasive is your most beneficial skill when writing copy, and that's accented most by your power to showcase the advantages of whatever you're selling.
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THE KEY WITH CLICK AND BANK IS EVERYTHING IS AS SIMPLE AS IT POSSIBLY COULD BE ABSOLUTELY EVERYTHING IS DONE FOR YOU
It includes high-quality content that your customers will love and come to your site every day. Also, It comes along with DFY monetization methods. You can start to get your business on the race just by one click.
Find Out More
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2. Alyssa Basler - 2
Customer Profile & Planning Sheet
Company Name Best Buy
Company Address 3026 William St.
Cape Girardeau, MO 63701
Business Type Electronics Retail Store
Buyer’s name John Doe
Influencers None
Ideal Time for Buyer During office hours or make an appointment
Receptionist’s Name Not Applicable
Buyer’s Personality Type Intuitor
My client is very knowledgeable and future oriented. He sees
problems and seeks out solutions quickly. I will have to be
creative to keep his attention and stay realistic.
Buyer’s Needs More profitable, quality product, that meets customer’s needs
3. Alyssa Basler - 3
Competitive Analysis
Apple’s SWOT – analysis
Strengths
Apple has strong and extensive distribution channels all over the United States. There is a
brand awareness and reputation that Apple upholds. With that, Apple has marketing and
advertising capabilities that most companies do not. Another strength is that Apple is constantly
improving and looking to meet customers’ needs.
Weaknesses
One of Apple’s biggest downfalls is that it has a lack of product breadth and offerings at
different prices points. The market has yet to see many of the smart watches and the product is
not known.
Opportunities
This opportunity would allow Best Buy to sell a product that little to no other companies
have on the market. The market for the smart watches are growing and there is expected to be a
large demand for the product. The appeal from other Apple products will increase credibility and
sales.
Threats
Competitors will try to come out with a product better and more improved. Due to this
the biggest threat will be the competitors.
4. Alyssa Basler - 4
Competitive Analysis
Best Buy’s SWOT – analysis
Strengths
Best Buy is a well-known brand and has a global presence, not only in the United States
but also in China, Mexico, parts of Canada and Puerto Rico. They have a skilled workforce with
over 180,000 employees along with having a strong past performance. Best Buy can reach high
customers through online media.
Weaknesses
Best Buy has a high competition in the consumer durable category along with a lot of
competition in electronic goods. They also carry a large inventory with many other brands.
Opportunity
Best Buy has the opportunity to provide exclusives brands and prices to their customers.
Online purchasing is becoming more prevalent for purchasing.
Threats
Other companies pose a threat by offering them lower prices and better deals even if the
product is of lower quality. Cheaper retailers such as Walmart are moving in on the market.
5. Alyssa Basler - 5
Customer Benefit Plan
Features Advantages Benefits
Conversation Button Allows you to start a
conversation with someone
by bring up your contacts
Uses minimal effort, don’t
always have to have your
phone
Lockable The wristwatch locks with an
anti-theft passcode whenever
it's taken off
Prevent theft and protect
privacy
Multiple wristbands Allows you to personalize
your watch
Easy fastening
Fitness Tool Measures heart rate, has an
accelerometer
Gamify working out and keep
you encouraged
6. Alyssa Basler - 6
Marketing Plan
Mix Features Advantages Benefits
Product Wristwatch that helps
you stay on schedule,
in touch and headed
in the right direction
Quick interactions
with minimal effort
More accessible,
Don’t always need
your phone
Place Only in-story
location, Best Buy
Minimal competition Customers must go to
Best Buy to see and
purchase product
Promotion Advertise on
television and the
internet
Will reach broader
client base versus
magazines and radio
Cheaper and wider
client base
Price Starts at $349 Customers will be
more willing to buy
at this price
The product will sell
quickly because of its
quality and
convenience
7. Alyssa Basler - 7
Business Proposition
Best Buy’s Cost Customer’s Cost Profit
Price Per Unit $175 $349 $174
Recommendations
Best Buy Customer Profit
Price per 50 $8,750 - -
Discount Large
Order: 10% per 50
units
$8,750 – 10% =
$7,875
- -
Cash Discount 5%
(Payment within 15
days)
$7,875 – 5% =
$7,481.25
- -
Price per Unit in
this Case
$149.63 $349 $199.37
Money Saved 25.37 - -
Bought For Sold For Profit
Normal Price $8,750 $17,450 $8,700
Discount Price $7,481.25 $17,450 $9,968.75
8. Alyssa Basler - 8
Anticipated Objections
Objection 1
“Your price per unit is high for this product, much higher than some of your competitors.”
I will reply
“”
Objection 2
“There are already smart watches on the market, I don’t know if we need another.”
I will respond with the boomerang method.
“Walking around your store, I realized you carried quite a few different brands of smart watches
but none that have all the features the Apple watch carries. It features a lock with an anti-theft
passcode whenever it's taken off, a conversation button that allows you to start a conversation
with someone by bring up your contacts, a built in fitness tool that measures your heart rate and
has an accelerometer. Along with being a great product, Best Buy would be one of the few store
locations where consumers can purchase the watch. Thus, making the product in even more high
demand, increasing your sales and making the costumers coming back for more great products.”
9. Alyssa Basler - 9
Close
Continuous-Yes Close
Salesperson: Mr. Doe, you stated that you liked the features of the watch, correct?
Mr. Doe: Yes, that’s right.
Salesperson: And you like the fast delivery and discounts offered?
Mr. Doe: Yes, I do.
Salesperson: You also like the profit margin and reasonable price?
Mr. Doe: That’s correct.
Salesperson: Well Mr. Doe, with our quality product, reasonable price, and fast delivery you are
sure to have a high profit margin. With the high number of customers coming into your store and
our expected sales, I suggest we start you off with 100 Apple watches. This will give you the
chance to see how consumers react to the product and how well they sell. Will you want to take
the delivery next week?
Summary of Benefit Close
Salesperson: Mr. Doe, would you like to have this product in your store?”
Mr. Doe: I don’t know.
Salesperson: Well Mr. Doe, I honestly do believe this watch will bring great success in Best
Buy. Not only is this product a new, high quality product but you will be one of the very few
companies carrying the product in store. With the two discounts offered, I would suggest starting
off with an order of 100 Apple watches. This will give you the chance to see how consumers
react to the product and how well they sell. If you are satisfied with the results then we can order
more for you and they can be delivered within a week of being ordered.
10. Alyssa Basler - 10
Presentation Outline
Approach
Greet the client
Compliments
Use compliments to win over the client right away.
Product Approach
I will place the watch onto my client’s desk, give them a second to look at the product
and let them begin the conversation. Because the Apple watch is new, this approach
would be the most effective.
Presentation
Formula Method
With this method I will be able to discuss my product’s features, advantages, and
benefits. I will use the procedure AIDA, grab the client’s attention and interest, figure out
their desires, and take action.
Questions
After I give my presentation, I will give the client time to ask questions about the watch
and this is the time I will meet their objections. I will use the “rephrase an objection with
a question method” and “boomerang method” to meet their objections.
11. Alyssa Basler - 11
Close
Continuous-Yes Close
Summary of Benefit Close