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The Future of B2B Sales is Collaboration
Collaborating
collaborating
Old Mantra,
New Twist
● There has been a shift in the way
buyers engage with vendors
● Sales cycles have become
increasingly complex
● The RFP Process now involves
multiple buying groups/stakeholders
Why is collaboration so important?
Average number of stakeholders
involved in a B2B purchase is
These stakeholders come from different
● Locations
● Functions
● Seniority levels
Source: CEB
of sales professionals say that collaborative
selling increased their pipeline by more than
Source: Salesforce
of sales teams see collaboration
as instrumental to their success
Source: Salesforce
Every role in the organization adds value to the customer’s
purchasing experience, which means that everybody is, in
fact, selling!
Bottom Line: Everybody’s in Sales
Creating a Culture of Collaboration
People Rewards Technology
● Create matrixed teams
● Ensure cross-team alignment
● Define roles
Start with People
● Offering commission to Sales teams and
fixed salaries to other teams leads to silos
● Offering team-based rewards leads
to collaboration
Continue with Compensation & Rewards
● Web Conferencing solutions
● Messaging solutions
Enable with Technology
● Project Management solutions
● Content Management solutions
● Proposal and RFP response solutions
Enable with TechnologyEnable with Technology
● Successful sales professionals collaborate within
their teams and across the organization
● Achieve collaboration by focusing on people,
incentives, and technology
Read the entire article on the Loopio's blog
Summary
Loopio’s RFP Response Software supercharges
the way enterprises respond to RFPs, RFIs, and
Security Questionnaires.
Learn more about Loopio at www.loopio.com
About Loopio

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Always Be Collaborating

  • 1. The Future of B2B Sales is Collaboration Collaborating
  • 3. ● There has been a shift in the way buyers engage with vendors ● Sales cycles have become increasingly complex ● The RFP Process now involves multiple buying groups/stakeholders Why is collaboration so important?
  • 4. Average number of stakeholders involved in a B2B purchase is These stakeholders come from different ● Locations ● Functions ● Seniority levels Source: CEB
  • 5. of sales professionals say that collaborative selling increased their pipeline by more than Source: Salesforce
  • 6. of sales teams see collaboration as instrumental to their success Source: Salesforce
  • 7. Every role in the organization adds value to the customer’s purchasing experience, which means that everybody is, in fact, selling! Bottom Line: Everybody’s in Sales
  • 8. Creating a Culture of Collaboration People Rewards Technology
  • 9. ● Create matrixed teams ● Ensure cross-team alignment ● Define roles Start with People
  • 10. ● Offering commission to Sales teams and fixed salaries to other teams leads to silos ● Offering team-based rewards leads to collaboration Continue with Compensation & Rewards
  • 11. ● Web Conferencing solutions ● Messaging solutions Enable with Technology
  • 12. ● Project Management solutions ● Content Management solutions ● Proposal and RFP response solutions Enable with TechnologyEnable with Technology
  • 13. ● Successful sales professionals collaborate within their teams and across the organization ● Achieve collaboration by focusing on people, incentives, and technology Read the entire article on the Loopio's blog Summary
  • 14.
  • 15. Loopio’s RFP Response Software supercharges the way enterprises respond to RFPs, RFIs, and Security Questionnaires. Learn more about Loopio at www.loopio.com About Loopio