Collaboration is the key to helping Sales teams close more and faster. Since the sales cycles have become more and more complex, Sales professionals need to bring in other teams to address client concerns and questions.
CMO Summit Customer Acquisition & GrowthGrant Johnson
The document discusses approaches to customer acquisition, retention, and expansion. It notes that while retaining current customers is important, few companies do so systematically. It then discusses adapting marketing activities to customer buying cycles rather than company selling cycles. Specific approaches discussed include understanding customer problems, integrating sales and marketing, using customer insights, and establishing a positive brand perception through dialogue. Metrics for tracking customer engagement are also proposed. Strategies for customer retention, expansion, and loyalty are then outlined.
How to Thrive in B2B Marketing in the Digital Age - DBS, 12/8/14Digiday
This document summarizes a presentation about thriving in B2B marketing in the digital age. The presentation covers the nature of modern marketing, which is constantly evolving with new digital technologies and platforms. It discusses the roles of both marketing agencies and internal marketers. Case studies from Dell highlight successful collaborations between agencies, vendors, and Dell to grow social media membership and amplify thought leadership content. The key factors that made these efforts successful included clear objectives, testing roadmaps, defined key performance indicators, and sharing results.
The document describes a referral partner program offered by Webinfinity. Partners can refer technology companies dealing with channel challenges to Webinfinity and receive referral fees. Webinfinity provides a SaaS platform and services to optimize partner experiences and drive revenue. Target clients are channel-driven tech companies looking to measure and grow channel performance. The referral program pays 10% of software license revenue in year one and 5% in year two with no minimum commitments required from partners.
Partner Program Development for Scalable International Growth - Tenego WebinarDonagh Kiernan
Webinar on Partner Program Development.
"A Partner Program defines how partners fit into your business.
It's much more than a few pages on your website!"
An effectively implemented Partner Program can accelerate your international growth, covering many different types of partners in all the terminologies; affiliate, introduction, referral, agent, reseller, value added reseller, Channel Partners, Implementers, OEM, White Label, distributors etc
What should you expect from each partner type?
How does each partner type integrate into your business across each function of your business?
What You Will Learn?
● The key components of a Partner Program
● Key Business Decisions for Partner Programs
● Different partner types; what you want and how they fit into your business
● Partner Tiers; Treat partners differently in line with the potential to your business
● Integrating with each business function: Marketing, Sales, Professional Services, Support, Product, Finance
● How to get started and build your Partner Program; Partner Recruitment, Partner On-boarding, Partner Management
4 ways data analytics can kick your annual planning into shapeEmma Hibbert
This document provides 4 ways that data analytics can help with 2021 annual planning for sales and marketing teams. It discusses:
1) Getting your house in order by building customer profiles and segmenting existing clients to target retention and cross-sell opportunities.
2) Showing your segmentation model who's boss by building propensity models and clustering accounts to improve targeting.
3) Making a case for more budget by analyzing CRM data to properly attribute opportunities and pipeline to marketing activities.
4) Building yourself a bigger pond to fish in by refining target account lists, enriching them with firmographic and intent data, and selecting prospects for demand generation. Taking this approach increased leads 3x and sales pipeline value.
The Competitive Intel Playbook for B2B Sales: How to Win a Deal Before It StartsSales Hacker
We all want competitive sales success. But how we get there?
We know that successful organizations must have product-market fit, build trust, and deliver an amazing customer experience. Sounds easy, right? Surprisingly, there are a lot of organizations missing out on using competitive intelligence data to improve their close rates.
From marketing to sales to customer success, competitive intel can shape sales conversations from pre-deal all the way through onboarding.
Join us as we walk you through achieving alignment and strategies to leverage competitive intelligence.
Partnership: Value Added Resseller (VAR) modelSolusoft
Solusoft's channels program outlines a partnership model for value added resellers (VARs) to sell Solusoft's business intelligence software. The ideal VAR targets companies that provide business applications like ERP or CRM but lack BI capabilities. VARs must have market access, business management expertise, technical skills, and be willing to undergo training. In exchange, VARs can quickly add BI to their portfolio, receive support from Solusoft, set their own pricing, and use the software for their own business. Semi-annual evaluations ensure both parties remain satisfied.
CMO Summit Customer Acquisition & GrowthGrant Johnson
The document discusses approaches to customer acquisition, retention, and expansion. It notes that while retaining current customers is important, few companies do so systematically. It then discusses adapting marketing activities to customer buying cycles rather than company selling cycles. Specific approaches discussed include understanding customer problems, integrating sales and marketing, using customer insights, and establishing a positive brand perception through dialogue. Metrics for tracking customer engagement are also proposed. Strategies for customer retention, expansion, and loyalty are then outlined.
How to Thrive in B2B Marketing in the Digital Age - DBS, 12/8/14Digiday
This document summarizes a presentation about thriving in B2B marketing in the digital age. The presentation covers the nature of modern marketing, which is constantly evolving with new digital technologies and platforms. It discusses the roles of both marketing agencies and internal marketers. Case studies from Dell highlight successful collaborations between agencies, vendors, and Dell to grow social media membership and amplify thought leadership content. The key factors that made these efforts successful included clear objectives, testing roadmaps, defined key performance indicators, and sharing results.
The document describes a referral partner program offered by Webinfinity. Partners can refer technology companies dealing with channel challenges to Webinfinity and receive referral fees. Webinfinity provides a SaaS platform and services to optimize partner experiences and drive revenue. Target clients are channel-driven tech companies looking to measure and grow channel performance. The referral program pays 10% of software license revenue in year one and 5% in year two with no minimum commitments required from partners.
Partner Program Development for Scalable International Growth - Tenego WebinarDonagh Kiernan
Webinar on Partner Program Development.
"A Partner Program defines how partners fit into your business.
It's much more than a few pages on your website!"
An effectively implemented Partner Program can accelerate your international growth, covering many different types of partners in all the terminologies; affiliate, introduction, referral, agent, reseller, value added reseller, Channel Partners, Implementers, OEM, White Label, distributors etc
What should you expect from each partner type?
How does each partner type integrate into your business across each function of your business?
What You Will Learn?
● The key components of a Partner Program
● Key Business Decisions for Partner Programs
● Different partner types; what you want and how they fit into your business
● Partner Tiers; Treat partners differently in line with the potential to your business
● Integrating with each business function: Marketing, Sales, Professional Services, Support, Product, Finance
● How to get started and build your Partner Program; Partner Recruitment, Partner On-boarding, Partner Management
4 ways data analytics can kick your annual planning into shapeEmma Hibbert
This document provides 4 ways that data analytics can help with 2021 annual planning for sales and marketing teams. It discusses:
1) Getting your house in order by building customer profiles and segmenting existing clients to target retention and cross-sell opportunities.
2) Showing your segmentation model who's boss by building propensity models and clustering accounts to improve targeting.
3) Making a case for more budget by analyzing CRM data to properly attribute opportunities and pipeline to marketing activities.
4) Building yourself a bigger pond to fish in by refining target account lists, enriching them with firmographic and intent data, and selecting prospects for demand generation. Taking this approach increased leads 3x and sales pipeline value.
The Competitive Intel Playbook for B2B Sales: How to Win a Deal Before It StartsSales Hacker
We all want competitive sales success. But how we get there?
We know that successful organizations must have product-market fit, build trust, and deliver an amazing customer experience. Sounds easy, right? Surprisingly, there are a lot of organizations missing out on using competitive intelligence data to improve their close rates.
From marketing to sales to customer success, competitive intel can shape sales conversations from pre-deal all the way through onboarding.
Join us as we walk you through achieving alignment and strategies to leverage competitive intelligence.
Partnership: Value Added Resseller (VAR) modelSolusoft
Solusoft's channels program outlines a partnership model for value added resellers (VARs) to sell Solusoft's business intelligence software. The ideal VAR targets companies that provide business applications like ERP or CRM but lack BI capabilities. VARs must have market access, business management expertise, technical skills, and be willing to undergo training. In exchange, VARs can quickly add BI to their portfolio, receive support from Solusoft, set their own pricing, and use the software for their own business. Semi-annual evaluations ensure both parties remain satisfied.
Customer Advocacy and Customer Advisory BoardsFarland Group
This document discusses building sustainable customer advocacy programs. It notes that businesses that optimize for their customers outperform competitors in margins and growth. New leadership mandates require engaging customers through digital platforms as customers educate themselves online. Customer advocacy programs aim to promote and support customer interests. The document outlines developing immersive advocacy experiences tailored to different audiences to build trust, belonging and knowledge. It also discusses measuring advocacy success through various metrics and strategic relationship value. Lessons learned include empowering client-facing teams, differentiating references from advocacy, and understanding and advancing the client's agenda.
This document discusses partner management and engagement. It begins with questions about partner managers and assessing partners. The presentation then discusses that managing partners requires understanding their business, aligning value propositions, and providing the right level of support. Good partner management includes assessing partner fit, creating clear plans and metrics, and focusing on making the partnership successful through trust and reliability. The goal is to improve partner engagement by helping partners meet their objectives while also meeting the company's goals.
This document provides guidance on creating an integrated content strategy to successfully enable a channel of partners. It discusses developing value messaging to promote leadership and differentiation. It also discusses onboarding new partners by demonstrating value and leadership and helping partners develop their own messaging. The document outlines goals for an integrated content strategy around aligning partner business models, integrating company messages into partner solutions, and executing on joint sales and marketing initiatives. It provides examples of how other companies have succeeded through solution packaging and integrating offerings with existing partner solutions.
Sales Managers & Enablement: Strengthening the ConnectionSales Hacker
- The document discusses how to strengthen the connection between sales managers and sales enablement teams by using data.
- It recommends translating sales quotas into leading indicators of success and using performance and readiness data to diagnose problems and prescribe solutions.
- An example is given of how to use this approach to improve onboarding of new sales reps by mapping their key performance indicators and required skills to an onboarding timeline.
Exploring the Channel Disconnect - within Technology Vendor Partner Programs.
Many vendors, across hardware and software enterprises, are struggling to engage and benefit from their partner programs.
This whitepaper explores some of the ways the UK technology channel is struggling with optimising their reseller programs, and steps they can take to improve their partner programs - to ultimately increase revenues, reduce the cost of sale and provide a more rounded experience to customers.
CAPSTONE is a service framework with elements of cloud based reports that look to combine customer experience/ loyalty research, real time behaviour models to prepare periodic scorecards that drive specific and measurable outcomes around customer engagement initiatives
Capstone helps in 2 ways:
- Capture early signs of adverse experience by capturing change in behavior
- Help diagnose and define corrective action by providing experiential drivers of behavior for a customer
This document discusses the importance of customer success and some common failures of customer success programs. It notes that customer success is key to reducing churn, increasing upsells, and avoiding costly scaling of customer support teams. Some frequent failures of customer success programs include lacking buy-in and clear ownership, relabeling existing roles instead of creating new CSM roles, giving CSMs individual quotas, not aligning effort to customer revenue, treating all customers the same regardless of needs, only focusing on renewals, and lacking a full view of the customer relationship.
Co-op Marketing Strategies: Building a Better Co-op/MDF ProgramBalihoo, Inc.
Do you understand the key elements that lead to highly successful co-op marketing programs? Check out this presentation to get practical guidance on how to move your program forward.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Achieving Sales Mastery through Virtual Sales Training & ReinforcementMike Kunkle
This was the deck we used recently for a panel/webinar with Tim Riesterer from Corporate Visions and I, moderated by Richard Harris of Sales Hacker.
Register to watch the recording here: http://bit.ly/MKwebinarVirtualTrainCoach
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful MessageKapost
To hear the full story behind this rock star marketing campaign, check out this 15-minute webinar series, featuring four of the best B2B marketing brands: http://bit.ly/1USwU05
Learn how Rockwell Automation's internal communications team aligned the entire enterprise around a single message. Their Connected Enterprise campaign not only drove incredible results, but secured them a spot on the Kapost 50, the top 50 brands in B2B marketing.
Metrics That Bridge Sales and Customer SuccessTotango
From Customer Success Summit 2017 - Nate Richardson, Corporate Operations, Customer Success at xMatters, Inc., discusses "Metrics That Bridge Sales and Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
CGS is a 30-year-old global technology services firm that provides proven channel enablement services to help IT vendors increase sales through partners. Their program focuses on recruiting qualified partners, engaging and establishing goals with partners, enabling partners through training and tools, sales activating partners to drive quicker results, and ongoing support. The document outlines CGS's approach and provides examples of programs developed for clients that have substantially increased partner sales through recruitment of new partners, engagement and sales activation tactics.
The document summarizes a webinar on aligning sales and customer success. It includes:
1. An agenda covering why alignment is needed, the power of successful customers, selling to the right customer, and the responsibilities of sales and customer success.
2. A discussion of why lifetime value is important and customers having more choices and lower switching costs.
3. Points that successful customers generate renewals, expansions, and new logos, and the importance of resources not being wasted on improper customers.
4. An overview of sales responsibilities to sell to the right customer, set proper expectations, avoid overselling, and ensure clean handoffs to customer success.
5. A review of
Brands are important assets for companies that can provide long-term competitive advantages. Strong brands are built through consistent brand communication and vision over many years, not just short-term promotions. An effective brand vision is built on 6-12 compelling elements that are communicated through all aspects of the brand to customers. Defining a brand also involves analyzing markets, competitors and customers to develop a vision and position that creates meaningful differences. Managing a brand requires understanding how to provide customers with functional, emotional and social benefits to develop strong, emotional connections.
This document discusses Signzy's marketing strategy and recommendations. It recommends starting with email marketing and organic content as the most cost effective channels. It provides details on implementing email marketing campaigns using tools like MailChimp and Hubspot, as well as account-based marketing campaigns targeting enterprises. The document recommends metrics to track like open rate, lead generation, response rate, sales acceptance rate, ROI, CAC, and CPL. Finally, it discusses building a marketing team with roles like a content writer, performance marketer, content marketer, and designer, depending on available budget.
Break Through the Sales Noise and Grow Your Prospect and Client Relationships...Sales Hacker
What You'll Learn:
- How personalized outreach will increase response rates
- Tips for avoiding pre-close ghosting through leveraging emotional intelligence
- How to unstick pipeline stalls through demonstrating recognition
- Ways to expand current accounts through appreciation
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Customer Advocacy and Customer Advisory BoardsFarland Group
This document discusses building sustainable customer advocacy programs. It notes that businesses that optimize for their customers outperform competitors in margins and growth. New leadership mandates require engaging customers through digital platforms as customers educate themselves online. Customer advocacy programs aim to promote and support customer interests. The document outlines developing immersive advocacy experiences tailored to different audiences to build trust, belonging and knowledge. It also discusses measuring advocacy success through various metrics and strategic relationship value. Lessons learned include empowering client-facing teams, differentiating references from advocacy, and understanding and advancing the client's agenda.
This document discusses partner management and engagement. It begins with questions about partner managers and assessing partners. The presentation then discusses that managing partners requires understanding their business, aligning value propositions, and providing the right level of support. Good partner management includes assessing partner fit, creating clear plans and metrics, and focusing on making the partnership successful through trust and reliability. The goal is to improve partner engagement by helping partners meet their objectives while also meeting the company's goals.
This document provides guidance on creating an integrated content strategy to successfully enable a channel of partners. It discusses developing value messaging to promote leadership and differentiation. It also discusses onboarding new partners by demonstrating value and leadership and helping partners develop their own messaging. The document outlines goals for an integrated content strategy around aligning partner business models, integrating company messages into partner solutions, and executing on joint sales and marketing initiatives. It provides examples of how other companies have succeeded through solution packaging and integrating offerings with existing partner solutions.
Sales Managers & Enablement: Strengthening the ConnectionSales Hacker
- The document discusses how to strengthen the connection between sales managers and sales enablement teams by using data.
- It recommends translating sales quotas into leading indicators of success and using performance and readiness data to diagnose problems and prescribe solutions.
- An example is given of how to use this approach to improve onboarding of new sales reps by mapping their key performance indicators and required skills to an onboarding timeline.
Exploring the Channel Disconnect - within Technology Vendor Partner Programs.
Many vendors, across hardware and software enterprises, are struggling to engage and benefit from their partner programs.
This whitepaper explores some of the ways the UK technology channel is struggling with optimising their reseller programs, and steps they can take to improve their partner programs - to ultimately increase revenues, reduce the cost of sale and provide a more rounded experience to customers.
CAPSTONE is a service framework with elements of cloud based reports that look to combine customer experience/ loyalty research, real time behaviour models to prepare periodic scorecards that drive specific and measurable outcomes around customer engagement initiatives
Capstone helps in 2 ways:
- Capture early signs of adverse experience by capturing change in behavior
- Help diagnose and define corrective action by providing experiential drivers of behavior for a customer
This document discusses the importance of customer success and some common failures of customer success programs. It notes that customer success is key to reducing churn, increasing upsells, and avoiding costly scaling of customer support teams. Some frequent failures of customer success programs include lacking buy-in and clear ownership, relabeling existing roles instead of creating new CSM roles, giving CSMs individual quotas, not aligning effort to customer revenue, treating all customers the same regardless of needs, only focusing on renewals, and lacking a full view of the customer relationship.
Co-op Marketing Strategies: Building a Better Co-op/MDF ProgramBalihoo, Inc.
Do you understand the key elements that lead to highly successful co-op marketing programs? Check out this presentation to get practical guidance on how to move your program forward.
14 steps to build a professional reseller partner programDaniel Nilsson
Learn how to sell and promote your product / solution efficiently through a reseller partner network. The presentation gives you 14 detailed steps on how to build your own professional reseller partner program including tips and tools.
I created this presentation after doing extensive research on how to create professional partner programs. The data I have reviewed are from marketing experts, Gartner, reports, vendors and my own personal experience building several global partner programs.
The purpose of the presentation is to share my conclusions on how to build a successful partner program that works for any type of organization.
Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.
Some pictures can be a bit blurry when you view the presentation directly from the web. To see a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com
Achieving Sales Mastery through Virtual Sales Training & ReinforcementMike Kunkle
This was the deck we used recently for a panel/webinar with Tim Riesterer from Corporate Visions and I, moderated by Richard Harris of Sales Hacker.
Register to watch the recording here: http://bit.ly/MKwebinarVirtualTrainCoach
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
Rockwell Automation: 5 Ways to Align the Enterprise to One, Powerful MessageKapost
To hear the full story behind this rock star marketing campaign, check out this 15-minute webinar series, featuring four of the best B2B marketing brands: http://bit.ly/1USwU05
Learn how Rockwell Automation's internal communications team aligned the entire enterprise around a single message. Their Connected Enterprise campaign not only drove incredible results, but secured them a spot on the Kapost 50, the top 50 brands in B2B marketing.
Metrics That Bridge Sales and Customer SuccessTotango
From Customer Success Summit 2017 - Nate Richardson, Corporate Operations, Customer Success at xMatters, Inc., discusses "Metrics That Bridge Sales and Customer Success".
Learn more about Customer Success Summit: http://customersuccesssummit.com
Totango is the leading enterprise- grade customer success platform that helps recurring revenue businesses proactively impact business outcomes with customer success. With solutions to empower Customer Success Teams or entire companies, Totango enables everyone to participate in customer success.
Learn more at www.totango.com.
CGS is a 30-year-old global technology services firm that provides proven channel enablement services to help IT vendors increase sales through partners. Their program focuses on recruiting qualified partners, engaging and establishing goals with partners, enabling partners through training and tools, sales activating partners to drive quicker results, and ongoing support. The document outlines CGS's approach and provides examples of programs developed for clients that have substantially increased partner sales through recruitment of new partners, engagement and sales activation tactics.
The document summarizes a webinar on aligning sales and customer success. It includes:
1. An agenda covering why alignment is needed, the power of successful customers, selling to the right customer, and the responsibilities of sales and customer success.
2. A discussion of why lifetime value is important and customers having more choices and lower switching costs.
3. Points that successful customers generate renewals, expansions, and new logos, and the importance of resources not being wasted on improper customers.
4. An overview of sales responsibilities to sell to the right customer, set proper expectations, avoid overselling, and ensure clean handoffs to customer success.
5. A review of
Brands are important assets for companies that can provide long-term competitive advantages. Strong brands are built through consistent brand communication and vision over many years, not just short-term promotions. An effective brand vision is built on 6-12 compelling elements that are communicated through all aspects of the brand to customers. Defining a brand also involves analyzing markets, competitors and customers to develop a vision and position that creates meaningful differences. Managing a brand requires understanding how to provide customers with functional, emotional and social benefits to develop strong, emotional connections.
This document discusses Signzy's marketing strategy and recommendations. It recommends starting with email marketing and organic content as the most cost effective channels. It provides details on implementing email marketing campaigns using tools like MailChimp and Hubspot, as well as account-based marketing campaigns targeting enterprises. The document recommends metrics to track like open rate, lead generation, response rate, sales acceptance rate, ROI, CAC, and CPL. Finally, it discusses building a marketing team with roles like a content writer, performance marketer, content marketer, and designer, depending on available budget.
Break Through the Sales Noise and Grow Your Prospect and Client Relationships...Sales Hacker
What You'll Learn:
- How personalized outreach will increase response rates
- Tips for avoiding pre-close ghosting through leveraging emotional intelligence
- How to unstick pipeline stalls through demonstrating recognition
- Ways to expand current accounts through appreciation
Marketo Success Strategies: Sales and Marketing PartnershipMarketo
What do powerful sales and marketing partnerships have in common?
Hear directly from Marketo’s business strategy experts on how successful Marketo customers are driving accountability and strengthening the partnership across Marketing and Sales.
Watch this webinar to learn from industry expert Laz Gonzalez, what companies need to do for the channel sales model to work and how they can make it easier for channel partners to sell.
What are your business growth expectations and plans, how can Sales Channels help?
What are your expectations and your assumptions regarding sales channels?
Would like to validate your assumptions?
Thinking About or Starting in Partnering
● How do you decide if it's right for your business?
● Are you ready? What do you need to get started in partnering?
Established, Reviewing and Growing
● How will you take what you've built to date and develop for growth in many international markets?
● How are you phasing sales channels into your direct sales organisation?
Your channel partners are an extension of your company, how can you:
Align your channel with your internal organisation?
Implement standard support structures across all partner types and regions?
Standardise sales pipeline data management and reporting across all partners & partner managers?
Standardise and forecast through the channels?
Create and manage a progress rhythm with each partner and with your channel network?
Learn where and with which partners to invest to get the best return in the coming year?
How to Build and Distribute Personalized Content Experiences for ABM and Even...Uberflip
ABM is all about prioritization and engagement; prioritizing your top accounts, and organizing content to engage and educate accounts. In this session, Francesca Krihely, Director of ABM and Demand Generation at MongoDB, showcased the many ways she has used Uberflip as the underlying content experience tool for powering her ABM strategy to organize, distribute, and measure the impact of their content.
Kyle Jepson, Sales Professor from HubSpot, joined the NYC HUG and gave a live demo of the Sales Hub. There were a lot of questions around this HubSpot tool so get ready for an interactive performance.
Considering a CRM for your Professional Services Business?
Looking for ways to use your CRM more effectively as a Sales Leader?
Want tips on how to align marketing and sales processes?
Then we think you'll dig this presentation.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
This document discusses the growing importance and value of marketing automation. It notes that marketing automation software acquisitions totaled over $6 billion from 2010 to 2013 as tools became indispensable. The main challenges for marketing include an expected 20-fold increase in digital data by 2020, empowered customers who complete most of the buyer journey without sales, and pressure to prove marketing ROI. The document advocates for lead nurturing programs to guide customers through personalized, behavior-driven communications. It also emphasizes using automation to improve sales and marketing alignment by delivering better leads and enabling sales to engage opportunities. Analysis of marketing campaigns and attributed revenue is presented as a way to demonstrate accountability through data-driven reporting.
Sales And Marketing Alignment PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Sales And Marketing Alignment Powerpoint Presentation Slides. Our topic specific Sales And Marketing Alignment Powerpoint Presentation Slides presentation deck contains twentytwo slides to formulate the topic with a sound understanding. This PPT deck is what you can bank upon. With diverse and professional slides at your side, worry the least for a powerpack presentation. A range of editable and ready to use slides with all sorts of relevant charts and graphs, overviews, topics subtopics templates, and analysis templates makes it all the more worth. This deck displays creative and professional looking slides of all sorts. Whether you are a member of an assigned team or a designated official on the look out for impacting slides, it caters to every professional field.
Presentatie over The Collaborative Sale zoals gegeven tijdens de boekpresentatie bij SMA afdeling west op 6 mei 2014.
Collaborative Selling gaat over het aanpassen van verkoopgedrag aan de klant van nu. In de presentatie wordt ingegaan op hoe kopers door de tijd veranderd zijn (buyer 2.0) en welke rollen salesmensen moeten kunnen vervullen om succesvol te zijn.
6 ways to achieve sales and marketing alignment throughout the buyer's journeyxoombi
Alignment between Marketing and Sales is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single buyer's journey, they dramatically improve marketing ROI, sales productivity, and, most importantly, top-line growth.
The document discusses how Jive's enterprise social networking platform can help address challenges companies face in deal management and sales collaboration. It outlines issues like resources being misused, content being recreated, lack of a central hub, and disconnected access. Jive can transform deal collaboration across roles, applications, and geographies by creating a central place for deals in its platform. This allows content to be collaboratively created and easily accessed, experts to be found, and the best practices and resources to rise to the top. The document presents examples of how Jive can create "deal rooms" and "purposeful places" to streamline processes like managing deals and working with clients.
Digital Marketing Mistakes that Killed Profitability in 2018Tinuiti
What were the top advertising mistakes that drained budget and ROAS last year? Let’s address common ad mismanagement by reviewing data across multiple advertising channels: display, Google Ads, Facebook and Instagram.
Let’s also review how to combine these advertising platforms to maximize profit. Having a presence on social media is one thing—but being able to drive traffic to your website is another. Let’s unpack how.
How to Drive Key KPIs Through your Lifecycle MarketingTinuiti
Email alone is not enough in your customer messaging strategy. Consumers don’t see channels. They see the brand and their relationship to it. So instead of messaging in silos, tackle your business goals with an integrated messaging approach that prioritizes the customer and provides a comprehensive and personalized communication journey.
The good news? We are evolving too. Join us, plus partners and experts across lifecycle marketing: marketing automation platform Klaviyo, conversion optimization platform Justuno, SMS marketing platform Postscript, email service provider Sailthru, and cross-channel marketing platform Iterable, – plus our client City Mattress – to learn everything about the cycle of activation, nurturing, loyalty and reactivation.
The Reference Framework for Sales Operations - InsightSquaredInsightSquaredTeam
This document presents a reference model for sales operations. It discusses the growing interest in sales operations and challenges the field faces around clarity of purpose, priorities, talent deficits, and communications. It then provides context around how executives define sales operations and different firm sizes. The reference model outlines six core areas of sales operations: sales planning and analysis, sales people office, sales services, sales technologies, sales excellence, and sales enablement. It gives a brief description of each area and closes by thanking the audience and providing contact information for further discussion.
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
Comfort & Clean Air Solution Authorized Corporate Sale & Service Dealer.
HVAC is an acronym for Heating, Ventilation, and Air Conditioning. The term HVAC is used to describe a complete home comfort system that can be used to heat and cool your home, as well as provide improved indoor air quality.
3. ● There has been a shift in the way
buyers engage with vendors
● Sales cycles have become
increasingly complex
● The RFP Process now involves
multiple buying groups/stakeholders
Why is collaboration so important?
4. Average number of stakeholders
involved in a B2B purchase is
These stakeholders come from different
● Locations
● Functions
● Seniority levels
Source: CEB
5. of sales professionals say that collaborative
selling increased their pipeline by more than
Source: Salesforce
6. of sales teams see collaboration
as instrumental to their success
Source: Salesforce
7. Every role in the organization adds value to the customer’s
purchasing experience, which means that everybody is, in
fact, selling!
Bottom Line: Everybody’s in Sales
9. ● Create matrixed teams
● Ensure cross-team alignment
● Define roles
Start with People
10. ● Offering commission to Sales teams and
fixed salaries to other teams leads to silos
● Offering team-based rewards leads
to collaboration
Continue with Compensation & Rewards
11. ● Web Conferencing solutions
● Messaging solutions
Enable with Technology
12. ● Project Management solutions
● Content Management solutions
● Proposal and RFP response solutions
Enable with TechnologyEnable with Technology
13. ● Successful sales professionals collaborate within
their teams and across the organization
● Achieve collaboration by focusing on people,
incentives, and technology
Read the entire article on the Loopio's blog
Summary
14.
15. Loopio’s RFP Response Software supercharges
the way enterprises respond to RFPs, RFIs, and
Security Questionnaires.
Learn more about Loopio at www.loopio.com
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