Delivering your messages accurately and concisely to a diverse range of audiences can be achieved through BRIEF. This framework works well with both written and verbal communication, particularly for Decision Making. It is also complimentary to developing message content and structure from the 6Cs of Communication. Through practice and dedication you can amplify key aspects of your Personal Branding. The Concept Design / ACADEMY / is comprised of powerful critical thinking and marketing toolkits, along with the shared knowledge only available from a one of the most dynamic communities of international creative & business professionals. Curated / Hosted / Directed by Ed Thompson & Produced by Concept Design I/O in Japan / APAC. Active Worldwide.

1. Concept Design / ACADEMY /
Content and toolkits covering critical thinking, strategic planning, branding,
communications, human resources & organizational development.
academy.conceptdesign.io
Curated / Hosted / Directed by Ed Thompson

2. Always be BRIEF | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/always-be-brief
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
ALWAYS BE BRIEF
Delivering your messages accurately and concisely to a diverse range of audiences
can be achieved through BRIEF.
Background
Reason
Information
End
Follow-up
This framework works well with both written
and verbal communication, particularly
for Decision Making.
It is also complimentary to developing
message content and structure from the 6Cs of Communication.
Through practice and dedication you can amplify key aspects of your Personal Branding.
Background: Establish the purpose with a relevant outline
Reason: Cover exactly why the topic requires attention
Information: Substantiate your message and emphasize the key points
End: Conclude the conversation with the right tone whether it is calm or passionate
Follow-up: Prepare ahead of time to answer any hesitation or questions discussions may bring

3. Always be BRIEF | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/always-be-brief
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Background: Establish the purpose with a relevant outline
Reason: Cover exactly why the topic requires attention
Information: Substantiate your message and emphasize the key points
End: Conclude the conversation with the right tone whether it is calm or passionate
Follow-up: Prepare ahead of time to answer any hesitation or questions discussions may bring
Background: Establish the purpose with a relevant outline
Reason: Cover exactly why the topic requires attention
Information: Substantiate your message and emphasize the key points
End: Conclude the conversation with the right tone whether it is calm or passionate
Follow-up: Prepare ahead of time to answer any hesitation or questions discussions may bring

4. Always be BRIEF | Concept Design / ACADEMY /
https://academy.conceptdesign.io/posts/always-be-brief
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Background: Establish the purpose with a relevant outline
Reason: Cover exactly why the topic requires attention
Information: Substantiate your message and emphasize the key points
End: Conclude the conversation with the right tone whether it is calm or passionate
Follow-up: Prepare ahead of time to answer any hesitation or questions discussions may bring
Background: Establish the purpose with a relevant outline
Reason: Cover exactly why the topic requires attention
Information: Substantiate your message and emphasize the key points
End: Conclude the conversation with the right tone whether it is calm or passionate
Follow-up: Prepare ahead of time to answer any hesitation or questions discussions may bring

5. Concept Design / COACHING /
Custom programs to elevate the performance of agency teams, marketing
divisions and business leaders.
conceptdesign.io/coachingz
Professional Development with Ed Thompson

6. Concept Design / COACHING /
https://conceptdesign.io/coaching
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
COACHING SESSIONS OVERVIEW
Our coaching programs strengthen alignment amongst staff for common
skillsets covering communication, presentation and solutions development.
All participants in coaching programs gain ongoing access to the
Concept Design / ACADEMY /
Creative Thinking Strategic Planning
Create stronger team interaction for
specific skill-sets through guided exercises.
Increase the caliber of decision-making by
teams to maximize performance.
Brand Activation Organizational Excellence
Strengthen capabilities of marketing
teams and their advertising and
promotional campaigns.
Alignment / Development of a unified
company culture centered on a shared
vision for the future.
Executive Leadership
Reinforce the strengths necessary to sustain your development as a Results Driver.

7. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals
and business objectives.
academy.conceptdesign.io

8. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築

9. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and
workshops I have delivered across decades at corporations throughout
Greater APAC. These programs have improved the efficiency of sales and
marketing initiatives, along with aligning the performance of their
management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I
continue to provide multinationals in the region with strategic advice covering disciplines of
public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career
goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications,
human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive
experience directing advertising campaigns, marketing promotions and digital media initiatives
across numerous industries. These include fast-moving consumer goods, fashion and lifestyle,
beverages and liquor, music & entertainment, talent & recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our
global body of knowledge to meet the demands we all face in a quickly changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac,
Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW Harper, Johnnie Walker, Usquaebach Whisky,
Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman •
NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson • Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo
Campus) / Nikkei Business School (日経ビジネススクール)

10. Powered By
Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations,
media management, and event production — directed by Ed Thompson,
Marketing Consultant / Founder. We deliver high-level execution from planning
to implementation on all communications and strategic business programs for
global multinationals across Japan & APAC.
Our ability to integrate design, marketing, technology and media
communications elevates the reach and impact of our client initiatives. We
provide brand activation and channel engagement through these custom
programs for innovative brands seeking to fully maximize their promotional
impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development
are also a part of our core consulting focus, to assist businesses in improving their
overall effectiveness.
www.conceptdesign.io

11. Concept Design / ACADEMY /
https://academy.conceptdesign.io/
Strategic Market Planning
マーケティング戦略・キャンペーン企画・プロセス構築
Available for Mobile & Tablets