This document discusses the need for a new solution to monitor corporate reputation, brands, and media in real-time. It proposes that the ideal solution would provide customized, real-time insights on the most relevant news, influencers, and brand messages to help each business division. This would help companies more proactively manage their reputation, identify risks, and measure brand performance using intuitive dashboards. The proposed solution, altaMedia, would aggregate both online and offline media using artificial intelligence to provide a unified platform for real-time reputation monitoring and strategic communications.

2. reputation +
communication +
information
technology +
digital economy

3. altaMedia
inovaçãoIntangible Assets
Valuation

4. difficulties to identify
the most relevant
content for each
operation
social media monitoring
focusing relationship
(low capacity to follow influencers
and publishers)
news viewed without
relevant details
impossibility to offer
customized digests for
each executive
daily digests, hours after
news have been
published
esteemed audiences
based reports misses
accuracy
Most used solutions
are inefficient
monthly delivered
trends analysis
keep applying old-
fashion “monetized”
metrics
focus on image
regardless the relation
Reputation & Valuationlow capacity of real-
time reaction to
mitigate risks

5. support tool to
implement reputation
performance and brand
care reward policies
trends interpretation in
real-time most relevant news,
vehicles, authors, related to
each product line or
segment
great accuracy on
estimating audience for
each content
Ideal Solution
indexes combine quali-
quanti analysis sensible to
the brand messages
intuitive dashboards
with decisive informations
image risk on media
analysis
All on & off-line indexes
reunited in a same platform
analyzes media from a
business strategy point of
view

6. altaMedia
inovação
Client
Business
Automation &
intelligence
(cognitive, semantics,
natural language,
artificial intelligence)
Content
Memory &
Semantics
Learning
Libraries
Real-Time
altaMedia
Innovative Differentials

7. Most relevant
influencers,
vehicles,
subjects
Most relevant
contents
Brand
strategic
messages
Positive
reputation
factors
Risk factors
altaMedia
inovaçãoStrong alignment to the
client strategy

8. real-time
monitoring
immediate impact
evaluation
business view news
organization
Delivers the right information to
who needs,
how needs,
when needs
image risk view
identifies supporters
and detractors
extract performance
indexes
Simplified analysis, visual,
intuitive | mobile, 24h
faster and more
efficient feed then
Google

9. altaMedia
Real-Time Dashboards
Dashboard
Summary Feed
PerformanceMedia
Image Risk
altaSocialaltaNews
Customized
digests and
alerts
Real-time hashtags
monitoring in
several social
media

10. altaMedia
inovação
Corporate Platform
Different View for
Different Competences

11. altaMedia
Rating
Audience |
pageviews
Vehicle
strategic
relevance
Regional
media
ponderation
Highlights,
time,
duration,
author,
visibility etc.
Positioning
message
Risk factors
(probability x
severity)?
Pros and Cons

12. Principles
Companies build their
reputation, but media
Be proactive and
positive with your
brand
Use effective and
convincing indexes
Brand performance
status must be
transparent to the
internal staff
Real-time monitor
influencers: influence
them and be
influenced in return
On crisis, act
previously, precisely
and fast

13. Team
Claudio Cardoso
Post-PhD Communications
Marketing Strategist &
Products Development
Laryne Nascimento
MBA Communication
Operations
Elizabeth Freitas
PhD Business
Administration & Finances
Cassio Lehmann
MBA Business
Marketing & Commercial

14. Contact
contato@altamedia.com.br
+55 11 970 862 623