Alt text to read image to know what it is about what type of context it includes, isn't just something bloggers must consider. Most of us post images to social media, and most social media platforms offer a way to add alt text to those photos. Alt text helps you to understand the image, Alternative or alt text is also referred to as an alt attribute. It is concise, descriptive text that accurately describes an image. It gives search engines better information to rank your web page with, meaning having proper alt text will help your web page rank higher. ensure that you don’t write long-winded descriptions that could get cut off by the screen reading tools. The steps for adding or editing alt text on social media change over time as these platforms undergo changes. You need to consider the context of the image and why it's there in the first place. Complete detailed info about Alt text is given below

1. ALT ASSIGNMENT
• BY AYESHA AFTAB
4/9/2025 1
SEO IMPORTANCE .
IMAGE
SEO

2. WHAT IS ALT TEXT?
• Alt text (alternative text) is a brief description of an image used for accessibility purposes. It
helps visually impaired users understand the content of an image through screen readers. Alt
text is also useful if an image fails to load, as it provides context about what was supposed to be
displayed.
• For example, an alt text for the image I generated could be:
"A pair of cozy, non-slip slippers with a soft fabric upper and a textured rubber sole designed for maximum
grip on smooth surfaces."
• MANY see alt text as extra effort for little payoff, it significantly impacts accessibility, SEO, and the overall
user experience.
IT'S PURPOSE?

3. IT'S IMPORTANCE
• From an accessibility standpoint, alt text is critical for visually impaired users who rely on screen readers
to navigate the web. Screen readers use alt text to provide a verbal description of an image to the user.
• Crawlers don’t “see” images like humans do, so they use text clues to decipher their content. Alt text is
particularly helpful because it helps search engines understand an image’s content and its context on a web
page.
• User Experience – It gives users a description of the image in case they are browsing with images turned off or
using a slow connection.
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4. ROLE PLAYED IN SEO OF IMAGE
• Helps search engine bots index images,
• It provides context, allowing search engines to index images accurately.
• Improving Image Search Rankings – Well-optimized alt text increases the chances of images appearing in
Google Image Search.
• Enhancing Website Accessibility – Search engines prioritize accessible content, improving overall SEO.
• Boosting Page Relevance – Relevant keywords in alt text improve a page’s ranking for related searches.
• Supporting Voice Search Optimization – As voice search grows, descriptive alt text helps match user queries.
• Reducing Bounce Rates – If an image fails to load, alt text ensures users still get valuable information, keeping
them engaged.
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• Your focus
keyword is
the main
keyword you
want your
page to rank
for.

5. HOW TO WRITE A ALT TEXT
• Focus keywords are a foundational element of on-page SEO, connecting your website to relevant queries
in search engines.
• The primary goal of alt text is to convey the image’s content, especially for those with visual impairments
or using screen readers.
• Aim for alt text that is under 125 characters. This ensures that screen readers and search engines can
process the information efficiently.
• You don’t need to start your alt text with “a picture of” or “an image of.” This is unnecessary because
search engines and screen readers will already know it’s an image based on the alt
• Use specific language to describe the image’s content.
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6. IMAGE DESCRIPTION
• Write in plain language Focus on describing the
physical aspects of your chosen image. ...
• Fresh berries, including strawberries and
blueberries, are scattered on top, adding a pop
of color. The pancakes have a fluffy texture,
with syrup cascading down the sides
• ALT text and image descriptions are sometimes used
synonymously, they’re not actually the same thing. Alt text
refers to the text specifically added to the alt attribute, and
is often short and brief. Image descriptions can be found in
the alt text, caption, or body of the webpage and are often
more detailed.
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7. IMAGE CAPTON
Photo captions are often the first elements of a
publication to be read.
TIPS:
1.Clearly identify the people and locations
2.Include the date and day the photograph was
taken.
3.Provide some context or background
4.Photo captions should be written in complete
sentences and in the present tense
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