Allergic rhinitis is an IgE-mediated inflammation of the nasal mucosa following exposure to an allergen. It affects 10-30% of people globally. Symptoms include sneezing, rhinorrhea, nasal obstruction, and itching. Diagnosis involves demonstrating IgE sensitivity, usually via skin prick testing or allergen-specific IgE blood tests. Treatment includes allergen avoidance, pharmacotherapy like antihistamines and intranasal corticosteroids, and immunotherapy for persistent cases. Immunotherapy aims to induce tolerance through repeated administration of allergen extracts.