2. We would strongly advise you
to go through the amazing
process of a pizza being made
before you read any further.
https://www.you-
tube.com/watch?v=Y-
3. CORE INGREDIENTS
An international product aimed
at the global demographic
To create a product that
conveys the benefit that Alldox
provides
To create a communication
focusing on the everyday
person, there are much fewer
geeks than what we believe
4. MEANS END CHAIN
(ALLDOX CREATIVE)
MESSAGE
STRATEGY
COGNITIVE RATIONALITY
HUMOR
APPEALS
ANIMATION
SLICE OF LIFE
EXECUTIONAL
FRAMEWORK
5. MEDIUM
The medium that we want to use is Live Action in
the form of Stop Motion. For communications that
show a functional appeal, stop motion is currently
a very effective format.
6. Being human in nature, we are all prone to forget-
ting things. It’s only when we lose something that
we wish we were careful. These “slices of life”
occur quite often in the case of documents.
This insight forms the base of our communication
SECRET SAUCE
? XXXX
7. CORE CONCEPT
We will portray the journey of an “important piece”
of paper. From the first day it lands on your desk to
how slowly it gets overshadowed with “other”
documents. In due time that “important piece” of
paper gets lost.
8. This pain point is then reiterated to the customer
as a proxy for an event that the customer may
have encountered.
9. The AV will end with the brand and the product
benefit being communicated.
