Digital strategy

1. ALL NEW HYUNDAI
M I N Y O U N G M A E N G

2. Big idea
• To provide information to people who have interest about
Hyundai vehicle

3. Hyundai Website
Hyundai website provides some information about Hyundai’s products and services.

4. Target audience
• Age of target audience
would be 16~60
• Target audience would
be everyone who have
interest about Hyundai
vehicles

5. Commercial
 Hyundai attract
people’s attention
by providing
many
commercials

6. Social media platform
 Face book
 Face book is the
most well known
Social media
platform
 More and more
people get the
information by
Face book

7.  Twitter
 Twitter is also the
most well know n
social media
platform in the
world
 It also helps people
to get more
information about
Hyundai

8. Mobile apps
• Apps became the
most effective way
of communication
between
organization and
people

9. KPI
• More than 3,591,754
people liking Face book
page of Hyundai
• It can be the evidence of
succession

10.  Budget of
Hyundai is
increasing
because Hyundai
vehicles are
increasing