Hyundai - Manual de Identidade Visual

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Manual de Identidade Visual da Hyundai

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Hyundai - Manual de Identidade Visual

  1. 1. Letter from the PresidentDear Friends and Members of the Hyundai Family:Everyday, each one of us strives for improvement in our work as we collectively take one small step closeron our long journey to strengthen the Hyundai brand and elevate our company into the ranks of theworld’s most-admired and respected automakers.Markets are changing and the volume you hold in your hands now is proof that we are keeping pace withthe changes. Much work and improvement has gone into the latest revised version of our CorporateIdentity Manual. It remains a vitally important key for communicating our image to our customers andbusiness partners–an image that builds confidence and trust in Hyundai as a reliable, quality-oriented andtechnology-driven company.Around the world, members of the Hyundai family share a common goal: To work smart and earn thetrust and loyalty of our customers. This manual will help you do just that.My sincerest thanks to the employees and professionals whose hard work contributed to the creation ofthis latest manual. It is my earnest hope that you and your staff will do your best to respect the guidelinesand rules set forth in this manual in our efforts to establish a uniform look and feel to our corporate brand.November, 2002Dong-Jin KimPresident & CEOHyundai Motor Company
  2. 2. Hyundai Motor Company Symbol Mark & ConceptThe corporate symbol is the spearhead that visually The oval signifies Hyundai Motor Company’sconveys Hyundai Motor Company’s corporate dynamic operations worldwide, and the animated ‘H’communication concept, visualizing and signifies handshaking, expressing Hyundai Motorcommunicating the company’s image throughout its Company’s launch into the world with trust andoperations. harmony between labor and management, customer and company.
  3. 3. A - 01 - 01 Corporate Symbol Mark C - 01 - 01 Corporate Signature Composition 1.A - 01 - 02 Corporate Symbol Incorrect Usage C - 01 - 02 Corporate Signature Composition 2.A - 02 - 01 Corporate Logotype C - 01 - 03 Corporate Signature Composition 3.A - 02 - 02 Corporate Logotype Incorrect Usage C - 01 - 04 Corporate Signature Composition 4.A - 03 - 01 Corporate Symbol & Logotype Composition C - 01 - 05 Corporate Signature Composition 5.A - 04 - 01 Corporate Color PaletteA - 05 - 01 Corporate Typeface D - 01 - 01 Perspective View D - 01 - 02 Standard Fascia (Horizontal)B - 01 - 01 Business Cards D - 01 - 03 Standard Fascia ModuleB - 01 - 02 Letterhead/ Facsimile Message Form D - 01 - 04 Examples for Different Building Type-1B - 01 - 03 Envelopes D - 01 - 05 Examples for Different Building Type-2 D - 01 - 06 Projecting SignsB - 02 - 01 Perspective View-1 D - 01 - 07 Projecting Signs ModuleB - 02 - 02 Perspective View-2 D - 01 - 08 Projecting Signs and ModuleB - 02 - 03 Standard Fascia (Horizontal/1:15~1:9) D - 01 - 09 Channel SignsB - 02 - 04 Standard Fascia Module D - 01 - 10 Wall Mounted SignsB - 02 - 05 Fascia Variations (1:5~1:8) D - 01 - 11 PylonB - 02 - 06 Fascia Variations Module D - 01 - 12 Outdoor Direction SignsB - 02 - 07 Examples for Different Building Type-1 D - 01 - 13 Parking Lot Indication SignsB - 02 - 08 Examples for Different Building Type-1-ModuleB - 02 - 09 Examples for Different Building Type-2 D - 02 - 01 Passenger Cars-1B - 02 - 10 Examples for Different Building Type-3 D - 02 - 02 Passenger Cars-2B - 02 - 11 Projecting Signs D - 02 - 03 Mini VansB - 02 - 12 Projecting Signs Module D - 02 - 04 Mini BusesB - 02 - 13 Projecting Signs and Module D - 02 - 05 Tow CarB - 02 - 14 Channel Signs D - 02 - 06 Uniforms-1B - 02 - 15 Channel Signs Module D - 02 - 07 Uniforms-2B - 02 - 16 Image Walls D - 02 - 08 Uniforms-3B - 02 - 17 Wall Mounted SignsB - 02 - 18 Outdoor General Direction Signs D - 03 - 01 Carrier BagsB - 02 - 19 Outdoor Bulletin Boards D - 03 - 02 BannersB - 02 - 20 PylonB - 02 - 21 Outdoor Direction Signs E - 01 - 01 HMC BlueB - 02 - 22 Parking Lot Indication Signs E - 01 - 02 HMC SilverB - 02 - 23 Rooftop Signs E - 01 - 03 HMC Gold / Light Gray/ Dark GrayB - 02 - 24 Fence SignsB - 02 - 25 Indoor General Direction SignsB - 02 - 26 Indoor Bulletin BoardsB - 02 - 27 General Information BoardsB - 02 - 28 Floor Indication SignsB - 02 - 29 Division SignsB - 02 - 30 Public Facilities Indication SignsB - 03 - 01 Passenger CarsB - 03 - 02 Mini VansB - 03 - 03 Mini BusesB - 03 - 04 BusesB - 04 - 01 HMC FlagsB - 04 - 02 Carrier BagsB - 04 - 03 Banners
  4. 4. A - 01 - 01 Corporate Symbol MarkA - 01 - 02 Corporate Symbol Incorrect UsageA - 02 - 01 Corporate LogotypeA - 02 - 02 Corporate Logotype Incorrect UsageA - 03 - 01 Corporate Symbol & Logotype CompositionA - 04 - 01 Corporate Color PaletteA - 05 - 01 Corporate Typeface
  5. 5. The corporate symbol is the most important visual Only use the CD-ROM data included in this manual. factor of Hyundai Motor Company’s identity. Clarity When unable to use the provided data, precisely and consistency of Hyundai Motor Company’s reconstruct the corporate symbol using the grid symbol is essential to the successful implementation shown below. of the Hyundai corporate identity system. Hyundai Motor Company’s symbol is never to be altered from the examples in this manual.Standard Symbol Grid
  6. 6. The corporate symbol should be formed accordingto the rules without any change in color or shape inorder to maintain its original image. Some examplesof unacceptable modifications and incorrect use areillustrated in the eight misapplications below. A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
  7. 7. Along with the corporate symbol, the corporate Hyundai Motor Company’s logotype is never to be logotype is also one of the most important visual altered from the examples in this manual. factors of the Hyundai Motor Company identity, along Only use the CD-ROM data included in this manual. with the corporate symbol. Clarity and consistency of When unable to use the provided data, precisely Hyundai Motor Company’s logotype are essential to reconstruct the corporate symbol using the grid the successful implementation of the Hyundai shown below. corporate identity system.Full Name Logotype
  8. 8. The corporate logotype should be formed accordingto the rules without any change in color or shape inorder to maintain its original image. Some examplesof unacceptable modifications and incorrect use areillustrated in the eight misapplications below. A. Do not alter the ratio of length and width of the symbol. B. Do not alter the length of the symbol. C. Do not alter the thickness of the symbol. D. Do not reproduce in outline. E. Do not reproduce with graphic effect, which may reduce the visibility of the symbol. F. Do not use non-approved colors. G. Do not outline the symbol on a dark background. H. Do not use the symbol on complicated patterns or images, which may reduce the visibility of the symbol.
  9. 9. In the basic design systems, a combination of the to each application condition. symbol and the logotype is called a signature, which Do not use any other images within the clear zones most effectively conveys the basic elements and illustrated on the layout shown below. qualities of the brand. The signature shall be formed with proper space and Only use the CD-Rom data included in this manual. ratio adjustment between symbol and logotype, so that the signature can be utilized efficiently accordingEmphasized SymbolEmphasized Logotype (New)
  10. 10. Hyundai Motor Company’s color system plays an optional HMC Silver, HMC Gold, HMC Light Gray andimportant part in symbolizing Hyundai Motor HMC Dark Gray. The color system is made up of theCompany and is used throughout various print four color process (CMYK) print, as well as silver andmaterials. Therefore it is crucial that it is used gold. Always follow the rules in the PATONE® Coloraccording to the rules. Formula Guide, and adhere to the four colorOf the colors that symbolize Hyundai Motor breakdown shown on this page.Company, the standard color is HMC Blue, with the (Do not use)Standard color Secondary colors
  11. 11. The Hyundai Motor Company typeface “Univers”compliments and well suits the corporate symbol andlogotype. “Univers” is to be used consistently wheninscribing various descriptors such as office nameand distributor name to increase and strengthenHyundai Motor Company’s unified image.* The Corporate Typeface has been altered from “Helvetica” & “Times roman” to “Univers”.
  12. 12. B - 01 - 01 Business CardsB - 01 - 02 Letterhead/ Facsimile Message FormB - 01 - 03 Envelopes
  13. 13. All business cards are to be produced according to Typography Specifications - High gradeguidelines provided below. Do not alter in any way Name : Univers Bold / 13 pt / Condensed 95% Paper quality : Golden Matt 209g or similar paperthe position, size and color guidelines when Division & Position : Printing method : Offset with resin coatingproducing business cards. Univers Medium / 7 pt / Condensed 95%Only use the CD-ROM data included in this manual. Company Name : Specifications - Normal grade Univers Bold / 9 pt / Condensed 95% Paper quality : Golden Matt 209g or similar paper Address : Univers Medium / 7pt / Condensed 95% Printing method : Offset
  14. 14. It is essential to follow the guidelines provided below Letterhead when producing letterheads and facsimile forms to Typography enforce a consistent and coherent image of Hyundai Company name : Motor Company. Letterheads and facsimile forms Univers Bold / 8.5pt / Condensed 95% are to be ordered by providing design copies to the Address : Univers Medium / 7.5pt / Condensed 95% printers, using the following examples as reference to color treatment and design. Facsimile Form Typography Company name : Univers Bold / 8.5pt / Condensed 95% Address : Univers Medium / 7.5pt / Condensed 95%Letterhead Facsimile FormsContinuation ContinuationSheet Sheet Cover Cover
  15. 15. It is essential to follow the guidelines provided below Typography-Small sizewhen producing envelopes to enforce a consistent Company name :and coherent image of Hyundai Motor Company. Univers Bold / 8.5pt / Condensed 95%Envelopes are to be ordered by providing design Address : Univers Medium / 7.5pt / Condensed 95%copies to the printers, using the following examples URL : Univers Medium / 8pt / Condensed 95%as reference to color treatment and design. Typography-Medium size Company name : Univers Bold / 11pt /Condensed 95% Address : Univers Medium / 10pt / Condensed 95% URL : Univers Medium / 10pt / Condensed 95% Typography-Large size Company name : Univers Bold / 13pt / Condensed 95% Address : Univers Medium / 12pt / Condensed 95% URL : Univers Medium / 11pt / Condensed 95%
  16. 16. B - 02 - 01 Perspective View-1B - 02 - 02 Perspective View-2B - 02 - 03 Standard Fascia (Horizontal/1:15~1:9)B - 02 - 04 Standard Fascia ModuleB - 02 - 05 Fascia Variations (1:5~1:8)B - 02 - 06 Fascia Variations ModuleB - 02 - 07 Examples for Different Building Type-1B - 02 - 08 Examples for Different Building Type-1-ModuleB - 02 - 09 Examples for Different Building Type-2B - 02 - 10 Examples for Different Building Type-3B - 02 - 11 Projecting SignsB - 02 - 12 Projecting Signs ModuleB - 02 - 13 Projecting Signs and ModuleB - 02 - 14 Channel SignsB - 02 - 15 Channel Signs ModuleB - 02 - 16 Image WallsB - 02 - 17 Wall Mounted SignsB - 02 - 18 Outdoor General Direction SignsB - 02 - 19 Outdoor Bulletin BoardsB - 02 - 20 PylonB - 02 - 21 Outdoor Direction SignsB - 02 - 22 Parking Lot Indication SignsB - 02 - 23 Rooftop SignsB - 02 - 24 Fence SignsB - 02 - 25 Indoor General Direction SignsB - 02 - 26 Indoor Bulletin BoardsB - 02 - 27 General Information BoardsB - 02 - 28 Floor Indication SignsB - 02 - 29 Division SignsB - 02 - 30 Public Facilities Indication Signs
  17. 17. The identification system of HMC dealer shop is to give strong confidence and a sense of familiaritydesigned to fit various architectural structure of with HMC to the customers. Please refer the pagesdealer shop buildings and harmonize with the hereafter for detailed information on each element.surrounding environment. This illustration is a typicalexample of a HMC dealer shop showing how eachelement is used. This typical dealer shop is designed
  18. 18. As the fascia is the most important part of the sign As the respective conditions of the dealer shops are design system, it is to be made in accordance with different, it is vital that the construction and the following standards. positioning of the fascia is carried out in accordance with the guidelines and instructions contained The fascia of Hyundai Motor Company has been herein. developed in 2 forms. The standard fascia has a ratio of 1:9 and greater, and the fascia variation has a ratio The fascia ratio applied must be selected from the of 1:8 and smaller. following examples and must be complimented by the surrounding environment.Dealer name or Distributor name *Please refer next page
  19. 19. The fascia ratio should be selected with Specificationsconsideration to the surrounding environment. The Panaflexspacing and positioning of the logo and descriptors Surface treatment : Apply cut sheetsmust be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C)Typography Illuminated sign : Fluorescent lightDealer name : Univers Bold / Condensed 90% Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
  20. 20. Installing the standard fascia is ideal.However, if the area is too small to support thestandard fascia, variations smaller than 1:8 as shownbelow may be used.
  21. 21. The fascia ratio should be selected with consider- Specificationsation to the surrounding environment. The spacing Panaflexand positioning of the logo and descriptors must be Surface treatment : Apply cut sheetin accordance with the following rules. 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) Illuminated sign : Fluorescent light
  22. 22. The ratio of length and width greater than 1:20The ratio of length and width greater than 1:20
  23. 23. Here are the examples of fascia module of which theratio of length and width is greater than 1:20.The fascia design should be selected withconsideration to the building structure.
  24. 24. Use fascia variations if one of the two sides is equal to or smaller than 1:8Example for use of fascia variation on two sides
  25. 25. Use fascia variations if one of the three sides is equal to or smaller than 1:8Example for use of fascia variation on three sides
  26. 26. Projecting signs communicate to pedestrians and drivers the location of Hyundai Motor Company dealer shops, and therefore they must project a consistent and coherent image. Only use the ratios illustrated below.* Please refer to the next page.
  27. 27. The projecting sign ratio should be selected with Specificationsconsideration to the surrounding environment. The Panaflexspacing and positioning of the logo and descriptors Surfaces treatment : Apply cut sheetsmust be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C)Typography Illuminated signs : Fluorescent lightDealer Name: Univers Bold / Condesed 90%
  28. 28. The ratio of width and height less than 1:3.The variation of ratio of width and height greaterthan 1.5:1 is not recommended.
  29. 29. Channel signs are to be installed when it isimpossible or unnecessary to use the fascia sign’sbackground due to building materials. Channel signsare to be installed at the entrance or top of thebuilding and be easily seen by the public.Channel signs must be white when on a dark coloredbuilding, and HMC Blue when on a light coloredbuilding.
  30. 30. The channel sign ratio should be selected with Specificationsconsideration to the surrounding environment. Stainless steelThe spacing and positioning of the logo must be in Surfaces treatment : Apply cut sheet, or heat - treataccordance with the following rules. after spray-paint
  31. 31. Image walls are installed on dealerships’ walls to Specificationsannounce Hyundai Motor Company’s presence. Stainless steel Surfaces treatment : Apply cut sheets, or heat - treat after spray-paint
  32. 32. These signs shall be installed on the left or right side Specificationsof columns or walls of the main entrance of head Stainless steeloffice and dealerships. Surface treatment : Apply cut sheets, or heat - treatThe following examples are to be used as guidelines after spray-paintwhen installing wall mounted signs.TypographyDealer name: Univers Bold / Condensed 90%
  33. 33. These signs shall be installed at the entrance or main Specificationsdriveway of buildings and plants to efficiently show Stainless steel / Tempered glassthe location of the facilities. Surfaces treatment : Apply cut sheet , or heat-treat after spray-paintTypographyDealer name: Univers Bold / Condensed 90%
  34. 34. Place outdoor bulletin boards next to outdoor Specificationsgeneral direction signs or near the facilities entrance. Stainless steel/ Tempered glass Surfaces treatment : Apply cut sheet , or heat-treat after spray-paint
  35. 35. The pylon is one of the most important signs which Attention should be given to maintain a clean imageis installed in front of the HMC building and it bears because it conveys the strong visual image of trustmore than the sign itself. that the customer feels toward HMC and its dealers.Pylon should be well-grounded to be in harmonywith well-arranged surroundings.
  36. 36. Outdoor direction signs are to be installed at the Specificationsentrance or main driveway of facilities to efficiently Stainless steel plate/ Tempered glassdirect the way to various facilities. Surface treatment : Apply cut sheet , or heat-treat after spray-paintTypographyDealer name: Univers Bold / Condensed 90%
  37. 37. Parking lot indication signs are to be installed near Specificationsfacilities and plants, and are used to indicate the Stainless steel plate / Tempered glassdirection of parking lots. Surface treatment : Apply cut sheet , or heat-treat after spray-paint
  38. 38. Rooftop signs are types of advertising towers that Slogans for the rooftop signs may change accordingcommunicate Hyundai Motor Company’s image. to the advertisement concept.Rooftop signs are to be installed on the roofs of themain building or plants, as well as other areas judgedto have a high level of advertising effect.
  39. 39. Fence signs are used to display the Hyundai Motor The logotype is to be proportioned to the fence signCompany identity or its products to the general size for maximum visibility.public at stadiums.
  40. 40. These signs are to be installed in the central lobby for Specificationsvisitors convenience. Stainless steel plate / Transparent acryl board Surface treatment : Apply cut sheets, or silk-screenTypography : Univers Bold / Condensed 90% print
  41. 41. These signs are to be installed on the wall of the Specificationsrespective facilities in order to provide general Stainless steel plate / Transparent acryl boardnotices. Surface treatment : Apply cut sheets , or silk- screen print
  42. 42. These signs are to be installed on the wall of the Specificationsrespective facilities in order to provide general Stainless steel plate / Transparent acryl boardnotices. Surface treatment : Apply cut sheets, or silk-screen print
  43. 43. These signs are to be installed on the wall next to the Specificationsstairways or near elevators for the convenience of Stainless steel plate/ Transparent acryl boardemployees and visitors. Surface treatment : Apply cut sheets, or silk-screen printTypography : Univers Bold / Condensed 90%
  44. 44. These signs are to be used to identify divisions. Specifications Stainless steel plate/ Transparent acryl boardTypography : Univers Bold / Condensed 90% Surface treatment : Apply cut sheets, or silk-screen print
  45. 45. These signs are to be used to direct and identify the Specificationslocation of public facilities for the convenience and Stainless steel plate / Transparent acryl boardsafety of employees and visitors. Surface treatment : Apply cut sheets, or silk-screen print
  46. 46. B - 03 - 01 Passenger CarsB - 03 - 02 Mini VansB - 03 - 03 Mini BusesB - 03 - 04 Buses
  47. 47. Passenger cars applied with the Hyundai Motor White, Silver / HMC Blue or similar colors areCompany logo play an important role as a mobile recommended for body colors.advertisement medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to deliver a consistent corporate image.
  48. 48. Mini vans applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors arelogo play an important role as a mobile recommended for body colors.advertisement medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to deliver a consistent corporate image.
  49. 49. Mini buses applied with the Hyundai Motor White, Silver / HMC Blue or similar colors areCompany logo play an important role as a mobile recommended for body colors.advertisement medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to deliver a consistent corporate image.
  50. 50. Buses applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors arelogo play an important role as a mobile recommended for body colors.advertisement medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to deliver a consistent corporate image.
  51. 51. B - 04 - 01 HMC FlagsB - 04 - 02 Carrier BagsB - 04 - 03 Banners
  52. 52. HMC FlagsThese are official flags of Hyundai Motor Companyand are to be properly raised outside or inside of thebuildings. The one decorated with silver lace is to behoisted indoor while the other one withoutdecoration is for outdoor use. 2A A 2A 2.5A 2.5A B-04-01
  53. 53. The Hyundai Motor Company carrier bags directlydeliver the corporate identity to customers.
  54. 54. Banners are effective in delivering Hyundai MotorCompany’s image to the general public.Only use the CD-Rom data included in this manual.
  55. 55. C - 01 - 01 Corporate Signature Composition 1.C - 01 - 02 Corporate Signature Composition 2.C - 01 - 03 Corporate Signature Composition 3.C - 01 - 04 Corporate Signature Composition 4.C - 01 - 05 Corporate Signature Composition 5.
  56. 56. In the basic design systems, a combination of the ratio adjustment between symbol and logotype, so symbol and the logotype is called a signature, which that the signature can be utilized efficiently according most effectively conveys the basic elements and to each application condition. qualities of the brand. Do not use any other images within the clear zones When the signature is used in positive manner (i.e. illustrated on the layout shown below. channel sign), HMC Silver color is used in “Service”, “Genuine Accessory” and “Genuine Parts” logotypes. Only use the CD-Rom data included in this manual. The signature shall be formed with proper space andEmphasized Symbol
  57. 57. Emphasized Logotype
  58. 58. D - 01 - 01 Perspective ViewD - 01 - 02 Standard Fascia (Horizontal)D - 01 - 03 Standard Fascia ModuleD - 01 - 04 Examples for Different Building Type-1D - 01 - 05 Examples for Different Building Type-2D - 01 - 06 Projecting SignsD - 01 - 07 Projecting Signs ModuleD - 01 - 08 Projecting Signs and ModuleD - 01 - 09 Channel SignsD - 01 - 10 Wall Mounted SignsD - 01 - 11 PylonD - 01 - 12 Outdoor Direction SignsD - 01 - 13 Parking Lot Indication Signs
  59. 59. The identification system of HMC Service workshop each element is used. This typical workshop isis designed to fit various architectural structure of designed to give strong confidence and a sense ofworkshop buildings and harmonize with the familiarity with HMC Service to the customers.surrounding environment. This illustration is a typical Please refer the pages hereafter for detailedexample of a HMC Service workshop showing how information on each element.
  60. 60. As the fascia is the most important part of the sign As the respective conditions of the service shops aredesign system, it is to be made in accordance with different, it is vital that the construction andthe following standards. positioning of the fascia is carried out in accordance with the guidelines and instructions containedThe fascia of Hyundai Motor Company has been herein.developed in 2 forms.The standard fascia has a ratio of 1:9 and greater, The fascia ratio applied must be selected from theand the fascia variation has a ratio of 1:8 and smaller. following examples and must be complimented byWhen the ratio of width and length is less than 1:7.5, the surrounding environment.the word “Service” shall be eliminated due to thelimit of fascia length. In this case, please refer to thefascia variations in page B-02-04. Dealer name or Distributor name *Please refer next page
  61. 61. The fascia ratio should be selected with Specificationsconsideration to the surrounding environment. The Panaflexspacing and positioning of the logo and descriptors Surface treatment : Apply cut sheetsmust be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M 3630-157(PMS 288C)Typography Illuminated sign : Fluorescent lightDealer name : Univers Bold / Condensed 90% Note : Please use 3M film 3M 3630-121(PMS 877C) / 3M 3630-157(PMS 288C) for illuminated signs.
  62. 62. Use fascia variations if one of the two sides is equal to or smaller than 1:7.5Example for use of fascia variation on two sides
  63. 63. Use fascia variations if one of the three sides is equal to or smaller than 1:7.5Example for use of fascia variation on three sides
  64. 64. Projecting signs communicate to pedestrians anddrivers the location of Hyundai Motor Companyservice shops, and therefore they must project aconsistent and coherent image.Only use the ratios illustrated below. * Please refer to the next page.
  65. 65. The projecting sign ratio should be selected with Specificationsconsideration to the surrounding environment. The Panaflexspacing and positioning of the logo and descriptors Surfaces treatment : Apply cut sheetsmust be in accordance with the following rules. 3M 3630-121(PMS 877C) 3M3630-157(PMS 288C)Typography Illuminated signs : Fluorescent lightDealer Name: Univers Bold / Condensed 90%
  66. 66. The ratio of width and height less than 1:3.The variation of ratio of width and height greaterthan 1.5:1 is not recommended.
  67. 67. Channel signs are to be installed when it isimpossible or unnecessary to use the fascia signsbackground due to building materials. Channel signsare to be installed at the entrance or top of thebuilding and be easily seen by the public.Channel signs must be white when on a dark coloredbuilding, and HMC Blue when on a light coloredbuilding.
  68. 68. These signs shall be installed on the left or right side Specificationsof columns or walls of the main entrance of head Stainless steeloffice and dealerships. Surface treatment : Apply cut sheets, or heat - treatThe following examples are to be used as guidelines after spray-paintwhen installing wall mounted signs.TypographyDealer name: Univers Bold / Condensed 90%
  69. 69. The pylon is one of the most important signs which Attention should be given to maintain a clean imageis installed in front of the HMC Service building and it because it conveys the strong visual image of trustbears more than the sign itself. that the customer feels toward HMC Service and itsPylon should be well-grounded to be in harmony dealers.with well-arranged surroundings.
  70. 70. Outdoor direction signs are to be installed at the Specificationsentrance or main driveway of facilities to efficiently Stainless steel plate / Tempered glassdirect the way to various facilities. Surface treatment : Apply cut sheet , or heat-treat after spray-paintTypography : Univers Bold / Condensed 90%
  71. 71. Parking Lot Indication signs are to be installed near Specificationsfacilities and plants, and are used to indicate the Stainless steel plate / Tempered glassdirection of parking lots. Surface treatment : Apply cut sheet , or heat-treat after spray-paint
  72. 72. and D - 02 - 01 Passenger Cars-1Uniform D - 02 - 02 Passenger Cars-2 D - 02 - 03 Mini Vans D - 02 - 04 Mini Buses D - 02 - 05 Tow Car D - 02 - 06 Uniforms-1 D - 02 - 07 Uniforms-2 D - 02 - 08 Uniforms-3
  73. 73. Passenger cars applied with the Hyundai Motor White, Silver / HMC Blue or similar colors areCompany logo play an important role as a mobile recommended for body colors.advertisement medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to communicate a consistent corporateimage.
  74. 74. Mini vans applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors arelogo play an important role as a mobile recommended for body colors.advertisement medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to communicate a consistent corporateimage.
  75. 75. Mini buses applied with the Hyundai Motor White, Silver / HMC Blue or similar colors areCompany logo play an important role as a mobile recommended for body colors.advertisement medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to communicate a consistent corporateimage.
  76. 76. CarsTow cars applied with the Hyundai Motor Company White, Silver / HMC Blue or similar colors arelogo play an important role as a mobile advertise- recommended for body colors.ment medium. Only use the CD-Rom data included in this manual.All Hyundai Motor Company vehicles must be kept inmint condition and painted in accordance withregulations to communicate a consistent corporateimage.
  77. 77. The uniform is an important medium conveying The HMC Service uniform also exalts the status ofHMC Service image visually. It establishes a the service personnel. Nothing makes a betterprofessional service personnel appearance which impression or gives a greater feeling of confidencewill enhance the HMC Service identity, and gives a than a well-dressed and professional looking worker.sense of reliability in the customer mind. The uniform should be comfortable for active working to improve productivity, and should be designed to fit various body sizes.
  78. 78. D - 03 - 01 Carrier BagsD - 03 - 02 Banners
  79. 79. The Hyundai Motor Company carrier bags directlydeliver the corporate identity to customers.
  80. 80. Banners are effective in delivering Hyundai MotorCompany’s image to the general public.Only use the CD-Rom data included in this manual.
  81. 81. E - 01 -01 HMC BlueE - 01 -02 HMC SilverE - 01 -03 HMC Gold / Light Gray / Dark Gray
  82. 82. RAll corporate colors must be visually matched to the PANTONE or 3M color chips.
  83. 83. RAll corporate colors must be visually matched to the PANTONE or 3M color chips.
  84. 84. RAll corporate colors must be visually matched to the PANTONE color chips.

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