All Compass No Map
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From a 2011 talk to college students who were interested in exploring UX as a career and wanted to know how I had come to do the work I currently do.
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All Compass No Map
- 1. All Compass No Map Survivalism For Knowledge Workers
- 2. Geoff Barnes Director of User Experience - Elliance, Inc. @texburgher / gbarnes@elliance.com
- 3. Director of User • User Research • Brand Positioning • Content Strategy & Big IA • Page-Level IA • Unlicensed Therapy
- 4. User Research User Persona Overstressed Mom "I wish I knew why my friend's son reads so much better than mine." Theresa Working Mother Personal Background Demographics Tech Comforts Needs Theresa works part-time, lives in public Age: 26 PC: Med • More time housing with her three young sons, and Education: High School Web: High • Reliable source of quality activities for her kids attends night school, where she's pursuing an Gear: Windows Vista & Phone: High • Entertaining, low-commitment parenting resources associates degree in social work. DSL. Web-enabled Habits She's wired at work, at school, and at home, camera phone. • Uses SMS/MMS constantly but is relatively unaware of the vastness of XBOX, Wii, etc. • Avoids mobile web due to high plan costs online offerings other than shopping and • Online via computer multiple times daily gaming sites. • Uses computer for information retrieval and shopping • Downloads games, prints activities sheets • Joins social sites, visits once, lets die • Uses television as ambient presence Goals and Motivations Scenarios Features Wants to find some activity or game • Uses search engine. • Doesn't filter results or attempt multiple searches.
- 5. Brand Positioning American Military Liberty Distinctive Walden Grand Canyon Ashford Westwood Everest The Pack Kaplan Phoenix DeVry Argosy Strayer Commodity
- 6. Content Strategy & Big IA “Organizing information takes priority over creating it.” Saul Wurman
- 7. Content Strategy & Big IA
- 8. Content Strategy & Big IA
- 9. Content Strategy & Big IA
- 10. Content Strategy & Big IA
- 11. Content Strategy & Big IA
- 12. Page-Level IA Contact Us Logo RJ Lee Group Industrial Forensics Systems Reliability Laboratory Services Litigation Services Industries Expertise About Us Services Services Persuasive summary headline/tagline Emotional appeal (regarding reassurance, confidence, safety, etc) supported by rational points (RJLG superior human judgment, endorsed by government & other trusted sources, complex world demands better thinking, etc) of distinction. (visual + rhetorical)
- 13. (visual + rhetorical) Page-Level IA Industrial Forensics Consulting & Litigation Laboratory Services Systems Reliability Services Services Services Publications Accreditations News & Events Clients Served (logos) Site Map | Terms of Use | © 2010 RJ Lee Group. All rights reserved.
- 15. Lagniappes
- 16. Lagniappes
- 17. Lagniappes
- 18. Lagniappes
- 19. Lagniappes
- 20. “Career Path” LOL Nerd School
- 21. “Career Path” LOL Nerd School Art School
- 22. “Career Path” LOL Grad Nerd School School Art School
- 23. “Career Path” LOL Grad Nerd School Painting School Art Professor School
- 24. “Career Path” LOL Grad Nerd School Painting School Art Professor School Design Professor
- 25. “Career Path” LOL Grad Nerd School Painting School Art Professor School Design Professor User Interface Designer
- 26. “Career Path” LOL Grad Nerd School Painting School Art Professor School Design Professor Information Architect User Interface Designer
- 27. “Career Path” LOL Grad Nerd School Painting School Art Professor School Design Professor Information Architect Director of User User Experience Interface Designer
- 28. How To Work a Compass
- 29. 1. Do What You Love Success & happiness can’t help but collide. You will always do better at what you love than at what you don’t love.
- 30. 2. Play Nice Every system, every game, every reality has rules. Whether written or unwritten, learn the rules and follow them.
- 31. 3. Listen Like It Matters Most people are bad listeners. Become a good one and you’ll be a rare asset in any environment.
- 32. 4. Think Fearlessly Critical analysis is demanding and makes you vulnerable to judgment. Nothing ventured, nothing gained.
- 33. 5. Stay Curious Keep your creative spirit alive. You never know where the next opportunity will come from.
- 34. 6. Embrace Loss Grunt work, glory, misery, elation, praise, failure, success, and transitions - they all pass with time. Be passionate; not attached.
- 35. 7. Keep Your Powder Dry “The best way to defeat your enemy is to make him your friend.” Sun Tzu
- 36. Ask Questions Now Would Be a Good Time
Editor's Notes
- You’re going into more than a workplace or field or even an economy.\nYou’re going into a world that’s significantly different than the world than either of our parents went into.\n
- You’re going into more than a workplace or field or even an economy.\nYou’re going into a world that’s significantly different than the world than either of our parents went into.\n
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- So here’s what you had, roughly.\nmain .edu and a bunch of hidden microsites\n
- So here’s what you had, roughly.\nmain .edu and a bunch of hidden microsites\n
- First pass was to remove outdated and/or duplicate content.\n\nThis isn’t machete work, it’s surgery: meticulously strategic, line-by-line,\nbalancing myriad stakeholder needs and priorities.\n\nOften, parts of pages are salvageable; sometimes, whole pages go.\n
- Second pass was to identify remaining content according to its thematic relevance to the user - “what part of the story does this content support?”\nWhat happens to the protagonist -not the narrator- in search of a goal. If it’s not that, it’s not advancing the story.\n
- Third pass is to cluster those pages thematically into what you could consider inventories for chapters in a book.\n\nOrphan pages have all been accounted for in our Content Stategy packet. Get a copy from Liz.\n
- Resulting site map = narrative framework for the prospect story to take place\n\nTook page count from ~2500 to ~500\n
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- Don’t fear judgment. Do your best, and give 100% of it. Be fully present. Trust.\n
- Curiosity trumps certainty every time.\n
- Better to bend like the reed than break like the oak.\n
- The importance of networking and maintaining good relationships.\n
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