This document contains information about a group project for a marketing of financial services class. It lists the group members and their roll numbers. It then provides summaries of various types of financial services offered by Allied Bank Limited, including personal banking, corporate banking, investment banking, trade services, SME financing, agriculture financing, and more. It also includes a SWOT analysis of Allied Bank.

2. Group Members
Omaima Bukhari
MBKM14-37
Raima Adeel
MBKM14-13
Yousuf Razzaq
MBKM14-01
Faryal Asghar
MBKM14-50
Waqas abu Bakar
MBKM14-23

3. Omaima Bukhari
• Roll No. MBKM14-37

4. Introduction to MFS
• Dr. Philip Kotler defines marketing :
“the science and art of exploring, creating,
and delivering value to satisfy the needs of a
target market at a profit. Marketing identifies
unfulfilled needs and desires”

5. Definition & function of financial
services
• What is Financial Service…?
• Functions
– Facilitating transactions
– Mobilizing savings
– Allocating capital funds
– Monitoring managers
– Transforming risk

6. Characteristics of financial
services
• Customer-Specific
• Intangibility
• Concomitant
• Tendency to Perish
• People Based Services
• Market Dynamics

7. Retail and investment banking
services
• Capital Market services
• Private Banking
• Brokerage services

8. Foreign exchange services
• Currency exchange
• Wire transfer
• Remittances

9. Investment and insurance
services
• Investment management
• Investment funds
• Insurance brokerage
• Insurance underwriting
• Reinsurance

10. Raima Adeel
• Roll No. MBKM14-13

11. Yousuf Razzaq
• Roll No. MBKM14-01

12. Introduction to Allied Bank
Limited
• Allied Bank Limited was the first bank to be
established in Pakistan.
• Brief History…
• In Today….

13. Vision & Mission
• Vision
• To become a dynamic and
efficient bank providing
integrated solutions in
order to be the first
choice bank for the
customers
• Mission
• To provide value-added
services to our customers.
• To provide high-tech
innovative solutions to
meet customers’
requirements.
• To play a proactive role in
contributing towards the
society

14. In the community
• Corporate Social Responsibility (CSR)
– Education
– Employment of special person
– Staff Engagement
– Helthcare
1. Shaukat Khanum Memorial Cancer
Hospital
2. Liver Center, Civil Hospital, Faisalabad
3. Bakhtawar Amin Memorial Trust Hospital
4. Imran Khan Foundation
5. Al Mustafa Trust etc….

16. Home Remittances
• All About Allied Express – Home Remittance
Distribution Service
Send money to your loved ones in
Pakistan, ABSOLUTELY FREE!!!

17. Personal Banking
• Personal Banking Meaning
• Under personal banking ABL offers:
– Everyday Accounts
– Lifestyle Banking
– Savings & Term Deposits
– Credit & Debit Cards
– Domestic Remittance
– Bancassurance
– e-Banking Services

18. Islamic banking services
• Islamic banking
meaning
• Under Islamic banking
ABL offers:
– Allied Islamic basic
banking A/c
– Allied Islamic anmol
plus A/c
– Allied Islamic saving
A/c
– Allied Islamic sahulat
A/c

19. SWOT Analysis
• Strengths:
– Large Network
– Operate locally and
internationally
– Friendly environment
– providing high
excellence services
– Higher
management
• Weaknesses:
– Extensively spend
on advertisement
– Mismanagement of
time
– The number of cash
counter

20. Conti….
• Opportunities:
– an
opportunity to
attract the
customers
– surrounded by
many
competitors
– The need of
privatization
• Threats:
– Allied Bank has
many
competitors
– The
privatization of
other banks
– downfall of the
country
economy

21. Faryal Asghar
• Roll No. MBKM14-50

22. Corporate banking
• What is corporate banking….?
• ABL offers
Working Capital Facilities
Term Loans
Structured Trade Finance Facilities
Letters of Guarantee
Letters of Credit
Fund Transfers / Remittances

23. Investment Banking
• Investment Banking comprises
– debt syndications desks
– project finance desks
– advisory desks

24. Transaction and Business
Account
• Allied business account
• Platinum rewarding profit account
• Allied Term Plus Deposits
• Foreign Currency Term Deposit

25. Allied business account
• Key benefits
– FREE Online Cash Deposit
– FREE Intercity Clearing /
OBC
– FREE Online Cash
Withdrawals
– FREE First Cheque Book
of 10 Leaves
– FREE Online Account to
Account Transfer
– FREE Issuance of Demand
Drafts

26. Foreign Currency Term Deposit
• Allied Bank’s Foreign Currency Term Deposit
offers industry’s competitive profit rates for
your chosen term and is ideal to help you
save in a foreign currency.
• Key features
– Flexible Tenure
– Attractive Profit Rates
– Convenient Banking

27. Allied Term Plus Deposits
• Why choose Allied Term Plus Deposits
– Guaranteed
– Choice
– Great Rewarding Rates

28. Trade Services
• a list of few services Allied bank provides to
help any business having importing/exporting
needs:
Finance and credit facility
Guarantees
Demand finance facility
Foreign bill purchase

29. SME Financing
• Allied fast finance
• Features
– No Processing Fees
– Free Online facility
– ZERO Rated financing against
current Local Currency
deposit to a maximum of 50%
– Letter of Guarantee and/or
Letter of Credit
– Finance amount up to PKR
100 million
• Allied business finance
• Features
– Quick and easy processing
– Affordable mark-up
– Letter of Credit, Letter of
Guarantee and other export /
import related working
capital facilities
– Finance amount up to PKR 10
million
– Secured by acceptable
Residential / Commercial /
Industrial real estate

30. Agriculture Financing
• Production Loans
• Development Loans
• Non-Farm Credit
• Term Loan

31. Observation & Conclusion
• Provide corporate accounts to clientele
• 2M assets
• For businesses only
• 35 total accounts
• Provides facilities like hypo & pledge
• Products are easily imitated
• High-tech distinguishes ABL
• Temenos T-24 core banking software

34. Marketing of financial services

37. Print media