Alfa Romeo's Giulia officially unveiled - Press Release

Alfa Romeo Press Office
FIAT Chrysler Automobiles UK Ltd
240 Bath Road, Slough, Berks. SL1 4DX
Tel: 01753 511431
www.alfaromeopress.co.uk
FOR IMMEDIATE RELEASE JUNE 24, 2015
ALFA ROMEO GIULIA UNVEILED
• All-new Alfa Romeo Giulia unveiled on the 105th anniversary of the
founding of A.L.F.A in the renovated Alfa Romeo Museum – “La macchina
del tempo” – in Arese, Italy
• Stunning design expresses three quintessential elements of Italian design:
taut proportions, simple elegance and high-quality surface treatment
• Driver-focused rear- or four-wheel drive platform with perfect weight
distribution, advanced suspension and most direct steering in its class
• Quadrifoglio version debuts bespoke state-of-the-art six-cylinder turbo
engine with Ferrari-inspired technologies producing 510hp
• Extensive use of ultralight materials result in an exceptional weight-to-
power figure resulting in a 0-to-62mph time of just 3.9 seconds
• Innovations such as Torque Vectoring, Integrated Brake System and Active
Aero Splitter also introduced on this exciting new model
• A new Alfa Romeo logo can also be found nestled in the distinctive trefoil
nose of the new Giulia
The all-new Alfa Romeo Giulia has been unveiled to the international media on the 105th
anniversary of the founding of A.L.F.A. (Anonima Lombarda Fabbrica Automobili) at a special
event in the newly-refurbished Alfa Romeo Museum – “La macchina del tempo” – in Arese,
Italy, in the presence of some of the most significant cars in automotive history.
Developed by a Skunkworks of the best engineers, designers and stylists within FCA, the new
Giulia embodies the core elements which have made Alfa Romeo one of the world's best-
Alfa Romeo Press Office Contacts:
Conor Twomey – PR Manager +44 (0)1753 519403 conor.twomey@fcagroup.com
Puneet Joshi – PR Officer +44 (0)1753 519591 puneet.joshi@fcagroup.com
Catrina Adams – Press Fleet Administrator +44 (0) 1753 519551 catrina.adams@fcagroup.com

Tel: 01753 511431
loved automotive brands _ distinctive Italian design; innovative powertrains, perfect weight
distribution, unique technical solutions and the best weight-to-power ratio.
The taut and compact proportions of the Giulia have evolved from its all-new, rear-wheel
drive architecture (all-wheel drive will also be available). With the engine and major mechanical
components arranged between the axles to ensure perfect 50/50 weight distribution, the
Giulia has very short overhangs, a long bonnet and muscular haunches, while the wheelbase is
longest in its segment to maximise stability, comfort and practicality.
Naturally, traditional Alfa Romeo design cues have not been forgotten, as demonstrated by the
simple, natural lines of the Giulia, the perfectly-honed surface treatment and the legendary
trefoil nose, one of the most recognisable style elements in the automotive world.
Inside, the design is just as crisp and fuss-free and, crucially, centred around the driver, with
the main controls grouped together on the small steering wheel in a similar fashion to a
Formula 1 car, while the human-machine interface consists of two simple, user-friendly knobs
for adjusting the Alfa DNA selector and the infotainment system. Premium materials, including
carbon fibre and real wood, are chosen for their visual and tactile pleasantness and assembled
in such a way to make the human touch visible.
Under the bonnet, a range of state-of-the-art engines power the new Giulia with a bespoke
unit created for the top-of-the-range Quadrifoglio version. Tuned by engineers from a Ferrari
background, the flagship V6 turbo petrol powerplant delivers an impressive 510hp, propelling
the Giulia Quadrifoglio from 0 to 62mph in just 3.9 seconds, while also offering surprising fuel
efficiency thanks to electronically-controlled cylinder deactivation system. As with all next-
generation petrol and diesel engines, this six-cylinder unit is made entirely of lightweight
aluminium and will, of course, deliver that distinctive Alfa Romeo sound to complement the
performance.

Tel: 01753 511431
In terms of the suspension, a sophisticated “Alfalink” multilink solution has been chosen for the
rear axle, while the front suspension employs a new, double-wishbone set up. Developed
exclusively by Alfa Romeo, a new semi-virtual steering axis optimises the filtering effect and
guarantees rapid, accurate steering by keeping a constant caster trail in corners. In
combination with electronically-controlled adaptive dampers, the always-perfect footprint
allows the Giulia to tackle high lateral forces while still ensuring the steering feels direct,
natural and instinctive even at very high speeds.
To emphasise the purity and excellence of the mechanicals, it was also determined that
electronics should only be used to improve the driving experience. With this in mind, the
Giulia introduces an innovative double-clutch Torque Vectoring system to allow the rear
differential to control the torque delivery to each wheel independently, improving traction in
low grip conditions without having to run up against an invasive stability control system. The
Integrated Brake System is also being introduced on the new Alfa Romeo Giulia – an
innovative electromechanical system which combines stability control and a traditional servo
brake for instantaneous brake response and record-breaking stopping distances.
The new Giulia Quadrifoglio even has a front Active Aero Splitter to actively manage
downforce for higher stability and better cornering grip even at high speed. These state-of-the-
art systems are all governed by Chassis Domain Control, the 'brains' of the on-board
electronics which has been assigned the specific task of optimising performance and driving
pleasure.
The new Alfa Romeo Giulia also features a new Alfa DNA system which modifies the car's
dynamic behaviour according to the driver's selection: Dynamic, Natural, Advanced Efficient (a
new energy-efficiency mode introduced on the Giulia) and, naturally, Racing mode for high
performance versions.

Tel: 01753 511431
To obtain its extraordinary weight-to-power ratio (remarkably, lower than 3kg or 6.6lbs per
hp) the Alfa Romeo Giulia combines ample engine performance with the extensive use of
ultralight materials throughout. For example, carbon fibre was chosen for the propeller shaft,
bonnet, roof and seat frames, while aluminium was selected for the engine, suspension –
including the front domes and front and rear frames – wings and doors. The rear cross-
member is made of aluminium composite and plastic and the braking system uses aluminium
callipers and carbon ceramic discs.
And yet despite all this weight optimisation, the car also boasts the best torsional rigidity in its
class, which helps not only optimise handling but also ensures better quality over time and
improved acoustic comfort as well.
In short, the Alfa Romeo Giulia can be summed up by the Italian term 'la meccanica delle
emozioni' (the mechanics of emotion), a phrase which will be used to publicise the car globally.
In addition, the model also heralds the introduction of a new Alfa Romeo logo, designed by
Robilant Associati, the distinctive shape and style elements of which are retained but
modernised and renewed in line with the launch of the exciting new Alfa Romeo Giulia.
For images and details, visit www.alfaromeopress.co.uk and more information on the current
Alfa Romeo range, please visit www.alfaromeo.co.uk
- ENDS -

Alfa Romeo's Giulia officially unveiled - Press Release

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Alfa Romeo's Giulia officially unveiled - Press Release