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Ignite PR Exposure for your Game Launch - Oren Tordos

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How to get Media coverage for your game.

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Ignite PR Exposure for your Game Launch - Oren Tordos

  1. 1. IGNITE PR‘ EXPDSLIRE FEJR vuun GAmE LALINEJH
  2. 2. xa -_4: A ESTAEL/ SHEC? // '/ ZÜÜQ F71 A/ É/l / /77 l‘: 77-M’: / A/ €ÍvF’fi/ /—/ /¿/ €C7C'E/ <’E bA/77Eb ÑIÏV/ Ï/ Ñ/ Ü/ÏÑ f7f/ ÍÏAÏVÏÑÑÑK VVCÏÑLCPVV/ CJE i/ V/Tl-IA IÜÑESEÏVCE CÏÏV VVEE, qÑfñ/ A/ AÏVÑ [77/7/34/1 l: P] AT/ ÏÑÑÍÑQ, PLAÑ/ L/W HAS SEEÏV UVTEIÉÏVAT/ EÏVAL SL/ CCESS VV/ TF/ 73Ü ÑWLL/ ÜÏV ÑIÏÑISTÍÏÑFÜ l WS/ Ï/ÉS 137/ AV/ ¡V/ // / / /€ lvAl/ l, / /// PSA/ ¡ex ISS / /// ll-H/ I- ATV/ l SEC/ AL PLATFÜÑWS. EPAÑTAI VVAI? ’ Ñ/ Ï FWD/ f?? ? — L/ ÑTPÑ Ñ/ VF Ñ/ Ï FA/ fi/ÏÜ/ ‘¡FH-{É EIÏLÉT IQA/ W/ÏÉ DF 2Ü7L!
  3. 3. PLA RIU/ TT 5D I-IERE’5 THE TI-IIIVG. .. ÉETTIÏVG EÜVEÑAEE PEÑA GAITIE LALIIVEI-I IS IVÜ EASY TASI-C JCILIÑÏVALISTS ÑECEIVE ÜCÏZEÏVS CIF" EITIAILS EACl-IAÏVÜ EVEÑV ÜAV FÑÜITI ÜEVELÜPEÑS JLIST LIKE VÜLI. THE NIGHT KIÏVD CIF" ¡NED/ A EXPÜSLIÑE CÏAÏV ÏTTAI-(E C7]? EÑEAKA TITLE. PÑÜEJÉED VVITl-I EALITIÜÏV
  4. 4. PLA RIU/ TT ELIT GLIESS l/ VI-IAT? VGLIÑ GAI77E LISLIALLV ISÏV’T ÑEALLV TI-IE STGÑY GEHVT TAKE IT FREITI
  5. 5. PLA ÑIL/ ffl SHGVVAIVEI TELL VVEÏLILÜ EE GGEID IF VEILI GDL/ LD PECH/ IDE LIS [APP5PV]A VIÜEÜ l/ l/HEÏV VÜLI DG, AS El/ EÑV STEIÑV Vl/ E ÑLIIV HAS TG HAVE A l/ IÜEEI EGWPEIÏVEÏVT PETER’ VI/ ILLIIVGTÜIV - EÜITÜÑ [EAPPSPV Er VI/ ÑITER’ [EPÜCKETGAIHEKL
  6. 6. THE I'I'IAIN THING THAT CDITIES LIP TII'I'IE AND TIITTEAGAIN FDR I7'IE IS I-(NDVV YDLIR ALIDIENCE RESEARCH INTD THE SITE YDLWRE PITCHING, AS VVELL AS THE INDIVIDUAL YDLÏRE EITTAILJNG. . _IDLIRNALISTS LISLIALLY HA VE VERY L. II77ITED TII77E AND A ITTDIJNTAIN DF EITIAILS TD VI/ DRK THRDLIGH. FIND SDI77ETHING IN CDITIIUDIV, SLICH AS IF THEY'VE ALREADY CDVERED A GAI77E IN THE SAI77E GENRE DR FIELD. JENNIFER ALLEN - SENIDR STAFF VI/ RITER [íIW-¡‘HAPPS
  7. 7. PLA n/ um ERDITI THE DEVELDPER'S SIDE, ’ IT'S INCREDIELY DIFFICLILT TD GET CDVERAGE FDR I77DEIL. E GAI77EE, ¡’VE FDLIND THAT TARGETING PLA TFDRI77-SPECIFIC I77EDIA IS THE I/ VAY TD GD. ERDITI THE . _IDLIRNAL. IST’S SIDE)’ TELL I77E VVHY I I77IGHT EE INTERESTED IN THIS GAITIE DVER THE I77YRIAD THAT ARE SITITILAR. VVHAT’S THE STDRY EEHIND THE GAITIE? VI/ HD'S THE TEAI77 AND VVHAT I77AI-(ES IT IJNIDLIE? ERANDDN SHEFFIELD - DIRECTDR. GAfflASL/ TRA EDITDR
  8. 8. THE NLII'I7EER DNE TIP IS TD TARGET YDLIR PITCH AT EACH INDIVIDUAL SITE". EIGLIRE DLIT VVHAT TYPE DF GAI77ES THAT SITE VVRITES AEDLIT AND THE TYPES DF STDRIES IT DDES AND THEN SLIGGEST HDVV YDLIR GAI77E DR YDLIR STDRY VVDLILD EE THE PERFECT FIT FDR THEIR SITE. ITIARK ERDVVN - EDITDR DF PDCI-(ET GAITIER PDCKETGAIÜERS
  9. 9. EE TII'I7ELY IN YDLIR PITCHES. IF YDLIR GAI77E HAS EEEN LIVE DN THE APP STDRE FDR ITIDRE THANA FEVV l/ VEEI-(S, ITS DFTEN TDD LATE TD ASK FDR CDVERAGE YDLIR GAITIE ITIAY EE THE DNLY THING IN YDLIR VVDRLD, ELIT IT'S DNE DF *I77ANY* THINGS IN DLIRS - AND II77EAN THAT IN THE ITTDST RESPECTFLIL VVAY PDSSIELE. ND DFFENSE ITTEANT ERANDY SHALIL - EDITDR AT INSIDE ITIDEILE APPS / INSIDE SDCIAL GAI77ES.
  10. 10. PLA n/ um TRY AND EXPLAIN VVHY THE PRDJECT SHDLILD EE DF INTEREST TD THE JDLIRNALIST AND THE SITE THEY l/ l/DRK FDR. IN ÜEVELDP'S CASE, SDITIE LJNIDIJE IWECHANICS/ TECH. IF THE TEAI77 ITSELF HAS AN INTERESTING EACI-(STDRSC THAT'S GREAT] TELL LIS! CRAIG GHAPPLE - DEPLITY EDITDR DEVELDP
  11. 11. PLA n/ um YDU CDULD HA VE THE CDDLEST GAITIE PITCH I'VE EVER SEEN, EUT IF YDUR EI77AIL IS TDD NEGATIVE IN TDNE (LE. INSULTING DR DDl/ VNRIGHT DEPRESSING), I'LL JUST DELETE I7'. LENA LERAY - VVRITER FDR INDIEGAI77ES. CDI77
  12. 12. PLA RlLlffl RELATIDNSHIPS TAKE TIITIE", AND ARE VVDRTH INVESTING IN. THIS IS ESPECIALLY TRUE FDR PR AND EUILDINGA LDNG TERITI ERAND. "IT TAKES ZÜ YEARS TD EUILD A REPUTATIDN AND FIVE I77INUTES TD RUIN IT. IF YDU THINK AEDUT THA7', YDU'LL DD THINGS DIFFERENTLY" N VVARREN EUFFET DREN TDDDRDS - ITIDEILE PR SPECIALIST {ÉPLARIUTH
  13. 13. PLA RIU/ TT RESDURCES EPEÉIJ 'Afl EASN/ ATVÜ FREE VVAY / / / /—/ // F u, '/ /7/77/f/ / L7Al77kEígr lk5l ¡VFVV/ A/77F / // // / FP/ ‘fi. /—/ / / /—‘. '// E// .LV/7VVÏ/ r/ EX/ —/ REDDIT — / /—/ l: UVÜ/ ELJA/ W/NL: Su, ’R¿: L]Lj/ / ¡SA Ly/ «EA/ PLALA: ¡u L, /f/ /-< VÜLJR VL/ L/TL/ LEIU ueA/ LE/ QS, Ma, VIEW En. VI: VVS AND GAI77E [JF/ WDS HTTPWE/ TLV/ fi/VÏVVFPÜ YnuTuEE —/ F / // / KN/ li/ V / /—/ F v/ // HI HF / // /77/77/ fV/ TV WP f-‘RFATÑRS / // VÜLJRAP/ ÏS GENRE. M/ ÜRK l/ Vl/ l-l / /—/ ¿:/77 / u UVE/ QEAE: vuu/ a ¡QEAEH EÉÉIALELADE — / —/ LPS YL/ L/ / / ALK ‘r/ L/L/ / L/ Ijb. /l/ // /p/ —/, UVS/ Au/ QAWAL/ RTF/ FR SRE/ Al I77FT7IA Pl-{ATVTVF/ 5 Er PRFATFÏRS. ERP/ Al EN A/ VFRFÍÏÑ
  14. 14. PLA RIU/ n ERE/ V TDDDRDS E/ el: ¡VT[fl1/4LA/ <'lLJ/77.LJE/ H ÉYEREN T ÜDÜRÜS +972 52 7596572 SKYPE. ‘ E/ el: NTzjuu/ eu:

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