This document contains an interview guide with general and deeper questions for interviewing humans. It also includes summaries of findings from interviews conducted and documentation of peer-to-peer observations, as well as research summaries on various snack food topics such as salmon jerky, Pepsi's performance against Coke, and junk food marketing trends targeted at children. Infographic elements and sketches related to app design are also presented.

1. Interview Guide
Interviewing Humans Brian Rosenberger
General Questions Deeper Questions
1. How are you today? 1. What are some positives of
studying with your friends every
night?
2. How are you enjoying Hofstra? 2. What are some negatives of
studying with your friends every
night?
3. What did you do during the
debate weekend?
3. What activities do you like to
do when you take breaks from
studying?

2. Edited Interview
https://www.youtube.com/watch?v=3FwVWvOtyF8&feature=youtu.be
Interviewing Humans Brian Rosenberger

3. Interview Findings
-It helps to be in the group when there is a need for
ideas
-The group can be distracting when there is a need for
focused studying
Interviewing Humans Brian Rosenberger

4. Peer to Peer Documentation Brian Rosenberger
Peer to Peer Documentation

5. Peer to Peer Documentation Brian Rosenberger
Peer to Peer Documentation

6. Peer to Peer Documentation Brian Rosenberger
Peer to Peer Documentation

7. Peer to Peer Documentation Brian Rosenberger
Peer to Peer Documentation

8. -Most people were listening to music while working
-There was occasional discussion of work
Peer to Peer Documentation Brian Rosenberger
Peer to Peer Documentation Findings

9. -Salmon Jerky is the latest snack to hit American shelves
-The company Huna Totem wanted to create a product made from Alaskan
resources representative of the state
-After deciding on a food product, they combined the popularity of jerky with
the abundance of Alaskan Salmon
-It is projected to be a mainstream product by 2018
-http://www.bloomberg.com/news/articles/2016-10-13/is-salmon-jerky-the-next-million-dollar-snack-food
Desk Research, Business Sites Brian Rosenberger
Is Salmon Jerky the Next Million Dollar
Snack Food?

10. -Pepsi has outperformed Coke for the past few years
-Pepsi tries to appeal to millennials
-The biggest reason for Pepsi's resurgence is their junk food
-Doritos
-Fritos
-Cheetos
-http://money.cnn.com/2016/09/29/investing/pepsi-coke-earnings-stock/index.html
Desk Research, Business Sites Brian Rosenberger
Pepsi beats Coke Thanks to Junk Food

11. -Pepsi has outperformed Coke for the past few years
-Pepsi tries to appeal to millennials
-The biggest reason for Pepsi's resurgence is their junk food
-Doritos
-Fritos
-Cheetos
-http://money.cnn.com/2016/09/29/investing/pepsi-coke-earnings-stock/index.html
Desk Research, Business Sites Brian Rosenberger
Pepsi beats Coke Thanks to Junk Food

12. -Studies say kids eat more junk food while riding home rather than while at
home
-More likely that younger kids would snack more
-The abundance of cheap, unhealthy snacks has fueled fire to the obesity
epidemic
-http://www.reuters.com/article/us-health-children-commuting-idUSKBN0KO2E320150115
Desk Research, Business Sites Brian Rosenberger
Kids May Snack on Junk Food on the
Way Home

13. -Frito Lays and Hostess recall snack foods as evidence shows they may have
contaminated peanut residue
-The residue was found in the wheat flour
-There have been two allergies associated with these products
-http://www.cnn.com/2016/06/07/health/rold-gold-hostess-recalls-pretzels-snacks/index.html
Desk Research, Business Sites Brian Rosenberger
Rold Gold pretzels, Hostess snack
recalled for possible peanut
contamination

14. -Junk food snack ads are increasing as healthier snack ads are
decreasing
-Healthy snack ads are around a quarter as common as unhealthy
ads
-Kids are much more exposed to snack foods in this generation
-It's recommended that parents speak up about this growing
problem
-http://www.cnn.com/2015/11/02/health/children-snack-food-advertising/index.html
Desk Research, Business Sites Brian Rosenberger
Kids seeing more unhealthy snack ads

15. -App Interface
-Customizable, built-in alarms
-Relaxing noises
-Greater Focus
-Greater stimulus to the brain
-Better Organization
Business, Design, and Innovation Brian Rosenberger
Infographic Elements

16. Business, Design, and Innovation Brian Rosenberger
Infographic Sketches

17. Business, Design, and Innovation Brian Rosenberger
Infographic Sketches

18. Business, Design, and Innovation Brian Rosenberger
Infographic Sketches