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Facebook ,[object Object],[object Object],in Scotland
The Question Who is doing cool stuff  with Facebook in Scotland?
Developer #fail Search Terms: “ Facebook developers in Scotland” (0) “ Scottish Facebook developer” (0) “ Facebook apps developer Scotland” (1) Us, here, today!
Drink Talisker Johnnie Walker Drambuie Whyte & Makay Tennents Lipton Irn Bru
140,000 Talisker Whisky
 
 
 
 
 
 
23,000 5,500 monthly users Tennents
 
 
 
 
630,000 Lipton
 
 
 
 
 
Name & Shame “ He is a good lad and has great potential, but must try harder ”
 
 
 
 
 
 
 
 
 
 
Back to the cool stuff Visit Scotland National Library of Scotland Edinburgh Zoo
32,000 Visit Scotland
 
 
 
2,400 NLS
 
 
 
2,400 Edinburgh Zoo
 
 
 
Facebook Wins Pringles Coca Cola Starbucks Red Bull
 
34m Coca Cola
 
 
 
24m+ Starbucks
 
 
 
22m+ RedBull
 
 
 
Join the dots Top three winning strategies 1. Linking to other networks & content 2. Create a resource 3. Competitions
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks Alex Barton Twitter:  @studentdesigner LinkedIn:  alexmbarton Facebook:   /studentdesigners

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Alex Barton, Student Designers

Editor's Notes

  1. Links through to malts.com Owned by Diagio Fantastic example of Facebook
  2. Fun competition Cocktails lists and ingredients Glayva is similar
  3. Basic page with not that many fans Competitions again
  4. 111k like lipton 286k like lipton ice tea 235k like lipton iced tea
  5. interaction with events
  6. events