MMMedins: Multimedia Laboratories for Intangible Cultural Heritage


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A presentation of the Multimedia Laboratories activity in the INTERREG IIIB MEDOCC Medins project, for the eChallenges conference in Istanbul, October 21, 2009

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MMMedins: Multimedia Laboratories for Intangible Cultural Heritage

  1. 1. MMMedins: Multimedia Laboratories for Intangible Cultural Heritage Jesse Marsh, Atelier Studio Associato Roberto Albergoni, Herimed Association Natale Giordano, COPPEM Francesco Passantino,
  2. 2. Intangible Cultural Heritage (ICH) <ul><li>“ Intangible cultural heritage (ICH) – or living heritage – is the mainspring of our cultural diversity and its maintenance a guarantee for continuing creativity . </li></ul><ul><li>“ Many elements of the ICH are endangered , due to effects of globalization, uniformization policies, and lack of means , appreciation and understanding which – taken together – may lead to the erosion of functions and values of such elements and to lack of interest among the younger generations.” </li></ul><ul><li>UNESCO Convention on ICH, 2003 </li></ul>
  3. 3. The MEDINS Project <ul><li>“ Identity is Future, the Mediterranean Intangible Space” </li></ul><ul><li>INTERREG III B MEDOCC Programme </li></ul><ul><li>€ 1.398.450 Budget, 29 months: 04/2006 – 09/2008 </li></ul><ul><li>11 Partners in 5 Member States, 8 Partners from 5 MEDA Countries </li></ul><ul><li>Objectives: </li></ul><ul><ul><li>Catalogue ICH with a common approach eg Sicilian REI </li></ul></ul><ul><ul><li>Promote through local and international seminars, publications and web site </li></ul></ul><ul><ul><li>Valorize ICH through pilot projects, multimedia and a final event </li></ul></ul><ul><ul><li>Construct a network of MEDINS regions </li></ul></ul>
  4. 4. Cataloguing Systems Handicraft Social Institutions Living Human Treasures Traditional craftsmanship Traditional Medicine Gastronomy Expressions Knowledge and practices re nature and the universe Popular Games & Sports Ritual Places Rituals and festive events Festivities Scenic Expression Knowledge Social Practices Music and Sound Oral Tradition Celebrations Performing Arts Murcia Region Sicilian REI “Books” UNESCO Domains
  5. 5. Multimedia Laboratories <ul><li>Cultural and artistic expression </li></ul><ul><ul><li>Documentation and recording of the immaterial </li></ul></ul><ul><ul><li>Contamination between fragments of different cultures </li></ul></ul><ul><ul><li>Production of new immaterial culture </li></ul></ul><ul><li>Technological experimentation </li></ul><ul><ul><li>New media to represent culture </li></ul></ul><ul><ul><li>New systems for cataloguing-searching </li></ul></ul><ul><ul><li>New tools for editing and distribution </li></ul></ul><ul><li>Validation of the REI system </li></ul><ul><ul><li>Operational experimentation of the catalogue </li></ul></ul><ul><ul><li>Interaction with the “Semantic Framework” activity </li></ul></ul>
  6. 6. Laboratory Network
  7. 7. Experimentation of Web 2.0 tools
  8. 8. Experimentation of Web 2.0 tools
  9. 9. Multimedia Jam - 19-21.05.2008
  10. 10. Virtual Museum Concept <ul><ul><li>“ The ICH is traditional and living at the same time. The depository of this heritage is the human mind , the human body being the main instrument for its enactment, or – literally – embodiment. The knowledge and skills are often shared within a community , and manifestations of ICH often are performed collectively .” UNESCO </li></ul></ul><ul><li>Make ICH-related resources of different cultures available to educational systems in the Med space and globally </li></ul><ul><li>Provide resources supporting a broad range of local development strategies that valorise Mediterranean cultures while respecting the survival of communities </li></ul><ul><li>Generate a framework for the sustainability of the common tools and resources after project completion, within the context of the HERIMED network </li></ul>
  11. 11. Common Format
  12. 12. Semantic Framework
  13. 13. Distributed Multimedia Content
  14. 14. XML Interoperability <ul><li><title> Sfincia di San Giuseppe </title> </li></ul><ul><li><lat> 38.09235 </lat> </li></ul><ul><li><lng> 13.50571 </lng> </li></ul><ul><li><language> English </language> </li></ul><ul><li><description> </li></ul><ul><li><p> The Sfincia di San Giuseppe, or sfincia (from the Latin spongia, </li></ul><ul><li>… </li></ul><ul><li>and topped with orange peels and crushed pistachios. </p> </li></ul><ul><li></description> </li></ul><ul><li><tag> sfincia, san giuseppe, father's day, sugar, ricotta </tag> </li></ul><ul><li><localisation> Bagheria, Palermo, Sicily, Italy </localisation> </li></ul><ul><li><definition> Ricotta-filled pastry </definition> </li></ul><ul><li><local_definition> Sfincia di San Giuseppe </local_definition> </li></ul><ul><li><qualification> Linked to religious event </qualification> </li></ul><ul><li><occasion_type> Religious occasion </occasion_type> </li></ul><ul><li><occasion_name> Feast of San Giuseppe </occasion_name> </li></ul><ul><li><periodicity> yearly </periodicity> </li></ul><ul><li><per_start> March 19 </per_start> </li></ul><ul><li><per_end> March 19 </per_end> </li></ul>
  15. 15. Trans-Med Prototype
  16. 16. Multimedia Night at Palazzo Cutò
  17. 17. Dialogue Night
  19. 19. Conclusions <ul><li>ICT can play an important role in the promotion and preservation of ICH </li></ul><ul><li>Public institutions responsible for ICH need to open up to the new role of Web 2.0 technologies </li></ul><ul><li>Since ICH is defined by local communities, participatory strategies are necessary for any “virtual museum” approach </li></ul><ul><li>Policies for the UNESCO Convention require multiple tools covering ICH’s political, scientific and social dimensions </li></ul><ul><li>ICH needs to be put on the agenda for future ICT research areas such as semantic web, augmented reality, storytelling, etc. </li></ul>
  20. 20. <ul><li>Thank You… </li></ul><ul><ul><ul><li>Jesse Marsh, </li></ul></ul></ul><ul><ul><ul><li>Roberto Albergoni, </li></ul></ul></ul><ul><ul><ul><li>Natale Giordano, </li></ul></ul></ul><ul><ul><ul><li>Francesco Passantino, </li></ul></ul></ul>