The role of Visitor Centres in UNESCO Designated Sites Regional Workshop for Europe 30 September – 2 October 2018, Palermo (Italy) Thematic Session 3: Community engagement and community-oriented services. “The designations employed and the presentation of material throughout this document do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas and opinions expressed in this publication are those of the authors; they are not necessarily those of UNESCO and do not commit the Organization”

1. Introduction
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
GIORGIO RAVASIO
Degree in law and Master in Corporate Communication
Founded the first promotion activity
Published various books
President of “Crespi d’Adda” association
Supervisor of Visitor Centre
CRESPI D’ADDA
UNESCO site since 1995
Criteria IV, V
Company town
Former Textile Mill

2. Framework - Community engagement and services
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
VISITOR CENTRE
opened in 2017
Public property
Former school building
“CRESPI D’ADDA”
ASSOCIATION
Agreement
Management
COMMUNITY
ENGAGEMENT
Important goal
POINT OF REFERENCE
Community
Tourists
DRIVING ELEMENT
Cultural development
Economic development

3. Activities - Community engagement and services
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
MUNICIPAL COUNCILORSHIP
In-loco office
PROFESSIONAL TRAINING
Guides and operators
FREE EVENTS TICKETS
for the community
COLLECTION OF MEMORIES
Interviews, pictures, documents
COMMERCIAL ACTIVITIES
Engagement
NETWORKS
Infopoint in-Lombardia
Abbonamento Musei Lombardia

4. Lessons learned - Community engagement and services
Management
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
YOUNG PEOPLE
Membership
Volounteering
ELDERLY PEOPLE
Memories
Volounteering
VISITORS
Engagement
Events
UNITARY PROJECT
need for the
development

5. Potential - Community engagement and services
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
ENGAGEMENT
Social activities
Theatre and cinema
MUSEUM SET UP
Empty to rich space
Historic archive
BRAND
Coordinated
communication
SUSTAINABILITY
Funding
Reinvestment
AWARENESS
(and non-awareness)
Value and role
Annoyance of tourism
Resistance to collaboration
towards a common project

6. Future – Community engagement and services
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
CREATION
OF A TRUST
Public institution
Private companies
Community
Legal entities

7. Contacts
The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)The role of Visitor Centres in UNESCO Designated Sites – Regional Workshop fo Europe – 30 September – 2 October 2018 Palermo (Italy)
CRESPI D’ADDA
VISITOR CENTRE
Corso Manzoni, 18
24042 - Capriate San Gervasio (BG)
fraz. Crespi d’Adda
Tel. 02 90 91 712
info@crespidaddaunesco.org
www.crespidaddaunesco.org
ASSOCIAZIONE
CRESPI D’ADDA
Via Privata Crespi, 5
24042 - Capriate San Gervasio (BG)
fraz. Crespi d'Adda
Tel. 02 90 93 99 88
info@crespidadda.it
www.crespidadda.it