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ARAZI IKT: Museum 2.0 and social media


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This presentation shows the experience that the company ARAZI IKT, located in Zarautz (Basque Country, Spain), has had in the field of Museums 2.0 and social media.

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ARAZI IKT: Museum 2.0 and social media

  1. 1. 12 years of experience on environmental and cultural Museums located in the Basque Country (Spain)
  2. 2. Ekainberri The replica of the cave of Ekain (Zestoa)
  3. 3. Santa María la Real, the archaeological-monumental museum complex of Zarautz
  4. 4. Algorri, interpretation centre of the Flysch in Zumaia.
  5. 5. Menosca Expedition (2004) Menosca Expedition is a mobile-learning educational program created for the 12-15 year old alumni to help them understand the Romanization of the Basque Country. Arazi through its Art and History Museum of Zarautz geotagged the cultural heritage on the romanized territory, and launched this m-learning program. The program is still running, after 6 years. The alumni, organized in groups, have to use a GPS to move across the territory and a PDA to accomplish the task given on each spot. The tour is self-guided. R & D Project created by Arazi and [email_address] , the laboratory of innovation and new technology at the “University of País Vasco”, and financed by SPRI (The Society for the Promotion of Industry in the Basque Country) and the townhall of Zarautz .
  6. 7. Menosca Expedition This is the material used at the Expedition. Each group has a GPS and a PDA.
  7. 8. The webquest A webquest is used before and after the expedition. It can also be self-guided but in this case is the Art and History Museum´s staff who helps them go step by step through the exercises. After the Expedition they finish the webquest by publishing online the material they have gathered during the tour. Web (in Basque): Web (in Spanish):
  8. 9. Going over the WEBQUEST in the class-room. In the mourning. MENOSCA EXPEDITION
  9. 12. 2 hour-tour by themselves helped by a GPS and a PDA. In the afternoon. MENOSCA EXPEDITION
  10. 13. Publishing their work on the web. Last task MENOSCA EXPEDITION
  11. 14. Zarautz in your hands (2006) The same idea was applied in this case to get to know the town of Zarautz. With a GPS and a PDA a group of visitors or students walks around Zarautz, finding out the answers to the questions. Web:
  12. 18. Video grabado por los estudiantes con una PDA. Foto tomada por los estudiantes con una PDA.
  13. 19. Their work is published online. Video grabado por los estudiantes con una PDA.
  14. 20. Gure Zarautz (2009) GUREZARAUTZ.NET: · Shows users' photos and videos. · Uses geotagged information and mapping. · Has a version adapted to mobile devices and a WiFi zone on the beach area. · Uses social media to attract visitors and enhance participation. Arazi creates a website with a mobile version to open up to the public the information of Zarautz and to make it available “on the go”: | (Award winning website: “ mejor web institucional de Gipuzkoa. 2009” )
  15. 24. ZARAUTZ IN YOUR MEMORY This particular site within the website, is thought to collect the memory of this small city called Zarautz located in the region of Gipuzkoa, in the Basque Country (Spain). To fulfill this purpose the website shows the collected testimonies, photos and allows users to directly write their own testimonies. However, the target user of this project is the elder, so the Art and History Museum organizes small meetings to gather their testimonies and publish them later on the web. These meetings are videotaped.
  16. 28. CLICKER A practical method to receive instant feedback from the visitor of the museum. After the guided-tour to the museum, each visitor receives a remote-control and answers to the questions that appear on a Powerpoint. The answers go straight to the museum´s database, and can check them at the moment. This formula is used at Ekainberri, the réplica of the cave Ekain with very positive results.
  17. 32. Qué le ha parecido… El recorrido por la réplica de la cueva <ul><li>Muy Mal </li></ul><ul><li>Mal </li></ul><ul><li>Bien </li></ul><ul><li>Muy Bien </li></ul>D C B A Muy Mal Mal Bien Muy Bien
  18. 33. Basque Commons (2010) Arazi is collaborating with the local government on the creation of the &quot;Basque Commons&quot;. The goal is to encourage local cultural agents (museums, bloggers, companies and educational institutions) to collaborate with the local government’s 2.0 initiatives and contribute their content to a “Commons” (on the model of Smithsonian Commons). This initiative is founded on the following principles: 1. Anything paid for with public money should be owned by, and put into the hands of, the public. 2. Public institutions may not privatize cultural heritage. 3. Content should be shared freely to permit everyone to investigate, use and grow that knowledge base.
  19. 34. Gipuzkoa 2.0 simposium July 18th 2010 in San Sebastian, Basque Country (Spain) This conference was targeted to the local cultural agents, and one of the speakers was Nancy Proctor. Check the streaming video of Nancy´s speach :
  20. 35. Juan Jose Aranburu Director of ARAZI IKT S.L. Bizkaia 11, 20800 Zarautz (Basque Country, Spain) Web: Email: Tel: 0034 943833641 Contact information: