Aldata Range Manager is a software that allows businesses to increase category sales by 5-25% and dramatically improve efficiency. It enables quick identification of easy-win sales opportunities through everyday category management. The software automates and improves the category management process by analyzing market and customer data to assess retail performance. It identifies under and over-performing areas and makes recommendations to optimize assortments and distribution, calculating the impact on sales. Organizations using the software increase productivity and sales while reducing the time for category reviews by up to 80%.
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
This document provides an overview of category management strategies used by various retailers. It discusses Tesco's category management structure, how they manage promotions, product introductions, and store assortments. It also summarizes strategies used by other retailers like Boots, Superdrug, and Marks & Spencer around product innovations, store layouts, and promotions. Key aspects of category management discussed include collaborative working between retailers and suppliers, use of promotions to drive sales, and challenges in implementing category management approaches.
Category Management is becoming increasingly important for companies to drive growth and profitability. There are three major trends transforming the consumer packaged goods ecosystem: growing retailer power, the importance of shopper marketing, and harnessing insights from big data. Category Management addresses these trends by ensuring companies understand customers and shoppers at the category level. To master Category Management, companies must progress along a maturity curve with investments in people, processes, and tools. This will allow them to better understand shoppers, customize assortments for retailers, and generate insights from large and diverse data sources.
Category Management is Capgemini's approach to managing procurement categories. It aims to increase efficiency and realize cost savings. Key elements include end-to-end supply chain management, market awareness, technical knowledge, strong supplier relationship management, and understanding consumer needs. Capgemini provides strategic procurement, category support, and an on-demand procurement platform to help clients implement effective category management. Realizing savings and ensuring governance are top priorities in all category management initiatives.
Aldata Range Manager is a software that allows businesses to increase category sales by 5-25% and dramatically improve efficiency. It enables quick identification of easy-win sales opportunities through everyday category management. The software automates and improves the category management process by analyzing market and customer data to assess retail performance. It identifies under and over-performing areas and makes recommendations to optimize assortments and distribution, calculating the impact on sales. Organizations using the software increase productivity and sales while reducing the time for category reviews by up to 80%.
This document discusses the importance of effective merchandising strategies for brands. It defines merchandising as coordinating production and marketing to develop advertising, displays, and sales strategies. Key elements of successful merchandising include aesthetics, functionality, quality, appropriate investment, and adapting displays over time. The document advocates starting with attention-grabbing trading strategies before strengthening brand identity through experiences and evangelism. Overall, it argues that merchants should stay relevant, consistent and creative with their merchandising approaches.
This document provides an overview of category management strategies used by various retailers. It discusses Tesco's category management structure, how they manage promotions, product introductions, and store assortments. It also summarizes strategies used by other retailers like Boots, Superdrug, and Marks & Spencer around product innovations, store layouts, and promotions. Key aspects of category management discussed include collaborative working between retailers and suppliers, use of promotions to drive sales, and challenges in implementing category management approaches.
Category Management is becoming increasingly important for companies to drive growth and profitability. There are three major trends transforming the consumer packaged goods ecosystem: growing retailer power, the importance of shopper marketing, and harnessing insights from big data. Category Management addresses these trends by ensuring companies understand customers and shoppers at the category level. To master Category Management, companies must progress along a maturity curve with investments in people, processes, and tools. This will allow them to better understand shoppers, customize assortments for retailers, and generate insights from large and diverse data sources.
Category Management is Capgemini's approach to managing procurement categories. It aims to increase efficiency and realize cost savings. Key elements include end-to-end supply chain management, market awareness, technical knowledge, strong supplier relationship management, and understanding consumer needs. Capgemini provides strategic procurement, category support, and an on-demand procurement platform to help clients implement effective category management. Realizing savings and ensuring governance are top priorities in all category management initiatives.
Category management is a retailing concept that breaks products into discrete groups ("categories") and manages each as a strategic business unit. It has become more important as stores have grown larger and offerings more complex. The document outlines the category management process, beginning with defining categories and their roles. It describes evaluating categories to find strengths and weaknesses. Key steps are setting sales and margin targets for each category and segment, then defining strategies and specific actions around assortment, price, promotion and exposure. Regular execution includes category reviews, testing, roll-outs and monitoring to drive goals over time.
The document discusses the importance of effective merchandising for protecting and growing market share. It explains that merchandising enhances a brand's exposure and increases sales. Outsourcing merchandising to a company like Synergy allows brands to ensure consistency at every point of consumer interaction while freeing up internal teams to focus on driving sales. Synergy provides experienced merchandising specialists and detailed reporting to help clients maximize sales and meet retailer requirements.
This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
The document discusses category management in the retail industry. It defines categories as groups of interrelated products that meet consumer needs. Category management involves managing categories as strategic business units to deliver consumer value and improve business results across the supply chain. The key aspects covered include defining categories, assessing category performance, setting objectives and strategies, and implementing tactics like assortment, pricing, placement and promotion. The document provides an example analysis of categories like casual wear, formal wear, party wear and accessories in terms of demand clusters, roles, assessments, strategies and tactics.
The document discusses the role of merchandisers and provides details about the job. Merchandisers research, plan, produce, and promote stocks for stores to manage inventory and create eye-catching displays to maximize sales. The job involves flexible work hours between 9am-6pm and traveling between stores. Merchandisers need strong communication, creativity, customer sensitivity skills, and experience working in stores. The job outlook is increasing with growing store options and an aging population influencing sales. Starting pay is 3.5-4 million yen increasing up to 8 million yen with experience. The job has advantages of variety, sales impact, and flexibility but also disadvantages like travel, work environment, heavy loads, and pressure.
El documento habla sobre el manejo de categorías o category management. Se define como una estrategia que gestiona una categoría de productos como una unidad de negocios para facilitar las compras de los consumidores y aumentar las ventas. El objetivo es analizar la información de la categoría, establecer estrategias para maximizar las ventas y la rentabilidad, asignando un manager responsable de los resultados. Al implementar category management, los beneficios incluyen estrategias enfocadas en los consumidores, mejor rotación de productos y conocimiento mutuo entre fabricantes y minoristas,
This presentation has been designed in order
to better understand the added-value of implementing Category Managementinside an organization and the prerequisite to do it in an efficient way,
in terms of knowledge, tools and data .
Retailers always seek preferred partners to assist them with Category Management, these are known under the name "Category Captains" What does it take to become one?
This document discusses key considerations for retail purchasing and assortment planning. It identifies dimensions of an assortment plan such as price levels, styles, colors, flavors and pack sizes. The document also outlines variables that influence purchasing decisions like quality, quantity, source, price, time and negotiation. Product selection criteria include physical properties, packaging, style, utility and quality. Understanding product lifecycles and trends that impact demand is also discussed.
The document discusses store layout and design. It covers topics like store image, space productivity, circulation patterns like grid, loop and free flow layouts, location of departments, psychological factors to consider, visual merchandising, storefront and interior design, lighting, sounds and smells, and planograms. The overall goal of store layout and design is to attract customers, get them to browse more products, and maximize sales and profits.
The document summarizes key aspects of retail management. It discusses that retail involves the sale of goods to end consumers for personal use. It also discusses different types of retailers from conventional to modern. The rest of the document outlines the retail management process including planning, buying/making, moving, and selling goods. It provides details on roles like merchants and buyers. It also discusses prerequisites and components of merchandising plans like assessing category performance. Finally, it briefly touches on types of buying models and centralized vs decentralized buying approaches.
Introduction to Category Management And Assortment Planning in the Retail Ind...KINDUZ Consulting
Category management and assortment planning are important retail strategies. Category management involves identifying product groups, space planning, assortment planning, visual merchandising, and inventory management to get the right products at the right price and location to meet sales projections. An effective assortment plan is based on customer analytics, financial projections, benchmarking competitors, and defines the merchandise mix. Visual merchandising and planogramming are also crucial to optimize store layout and product displays.
Aldata provides a category insights software tool that allows category teams to analyze category performance, evaluate factors influencing performance like price and promotions, model changes, and generate store planograms. The tool uses POS data, consumer data, and space data to provide dashboard-driven insights through benchmarks, questions, and trend analysis at different levels to identify distribution gaps and opportunities for categories.
Shopper Marketing - Mit Aldata Store Planning zur zielgerichteten Kundenanspr...Aldata - Now Symphony EYC
Welche Bedeutung hat das Filiallayout für Kundenzufriedenheit? Wie sollten Einzelhändler auf Verbraucherbedürfnisse reagieren? Im Rahmen einer Verbraucherstudie hat Aldata u.a. diese Fragen untersuchen lassen. Die Präsentation gibt Händlern und Herstellern einen Einblick in moderne Verbraucheransichten zu Filiallayout und Warenangebot. Präsentiert werden Lösungen zur Optimierung des Filiallayouts und damit zur Verbesserung von Geschäftsergebnissen im Einzelhandel.
The document provides an agenda for the Aldata Customer Event taking place on October 23rd and 24th in Lyon, France. The event will include presentations from Aldata and industry leaders on topics like supply optimization, merchandising, and category management. Attendees can learn about Aldata's strategy, latest products, and provide input to influence the company's future development. The agenda outlines keynote speeches, panels, and networking activities scheduled over the two-day event.
Click and collect and drive-in shopping formats are expanding rapidly across Europe as retailers seek to capture spending from omni-channel shoppers. These models integrate online and mobile ordering with in-store pickup, allowing customers to shop flexibly. Studies show customers who use these services spend more and remain loyal. Major retailers in France, Germany, and the UK are adopting these strategies, opening hundreds of drive-in locations and expanding click and collect options. These approaches help retailers optimize existing store assets and inventory to meet changing customer demands.
Your business is all about choices. You choose your strategy, your products, your suppliers. At the end of the day, it’s all about
getting customers to choose you.
Category management is a retailing concept that breaks products into discrete groups ("categories") and manages each as a strategic business unit. It has become more important as stores have grown larger and offerings more complex. The document outlines the category management process, beginning with defining categories and their roles. It describes evaluating categories to find strengths and weaknesses. Key steps are setting sales and margin targets for each category and segment, then defining strategies and specific actions around assortment, price, promotion and exposure. Regular execution includes category reviews, testing, roll-outs and monitoring to drive goals over time.
The document discusses the importance of effective merchandising for protecting and growing market share. It explains that merchandising enhances a brand's exposure and increases sales. Outsourcing merchandising to a company like Synergy allows brands to ensure consistency at every point of consumer interaction while freeing up internal teams to focus on driving sales. Synergy provides experienced merchandising specialists and detailed reporting to help clients maximize sales and meet retailer requirements.
This document outlines the key aspects of category management. It discusses that category management is a process where categories are managed as strategic business units to maximize sales and profits. It involves defining categories, assessing performance, setting goals and strategies, implementing category plans, and ongoing review. Category management is a collaborative approach where retailers and suppliers work together to deliver value to consumers.
The document discusses category management in the retail industry. It defines categories as groups of interrelated products that meet consumer needs. Category management involves managing categories as strategic business units to deliver consumer value and improve business results across the supply chain. The key aspects covered include defining categories, assessing category performance, setting objectives and strategies, and implementing tactics like assortment, pricing, placement and promotion. The document provides an example analysis of categories like casual wear, formal wear, party wear and accessories in terms of demand clusters, roles, assessments, strategies and tactics.
The document discusses the role of merchandisers and provides details about the job. Merchandisers research, plan, produce, and promote stocks for stores to manage inventory and create eye-catching displays to maximize sales. The job involves flexible work hours between 9am-6pm and traveling between stores. Merchandisers need strong communication, creativity, customer sensitivity skills, and experience working in stores. The job outlook is increasing with growing store options and an aging population influencing sales. Starting pay is 3.5-4 million yen increasing up to 8 million yen with experience. The job has advantages of variety, sales impact, and flexibility but also disadvantages like travel, work environment, heavy loads, and pressure.
El documento habla sobre el manejo de categorías o category management. Se define como una estrategia que gestiona una categoría de productos como una unidad de negocios para facilitar las compras de los consumidores y aumentar las ventas. El objetivo es analizar la información de la categoría, establecer estrategias para maximizar las ventas y la rentabilidad, asignando un manager responsable de los resultados. Al implementar category management, los beneficios incluyen estrategias enfocadas en los consumidores, mejor rotación de productos y conocimiento mutuo entre fabricantes y minoristas,
This presentation has been designed in order
to better understand the added-value of implementing Category Managementinside an organization and the prerequisite to do it in an efficient way,
in terms of knowledge, tools and data .
Retailers always seek preferred partners to assist them with Category Management, these are known under the name "Category Captains" What does it take to become one?
This document discusses key considerations for retail purchasing and assortment planning. It identifies dimensions of an assortment plan such as price levels, styles, colors, flavors and pack sizes. The document also outlines variables that influence purchasing decisions like quality, quantity, source, price, time and negotiation. Product selection criteria include physical properties, packaging, style, utility and quality. Understanding product lifecycles and trends that impact demand is also discussed.
The document discusses store layout and design. It covers topics like store image, space productivity, circulation patterns like grid, loop and free flow layouts, location of departments, psychological factors to consider, visual merchandising, storefront and interior design, lighting, sounds and smells, and planograms. The overall goal of store layout and design is to attract customers, get them to browse more products, and maximize sales and profits.
The document summarizes key aspects of retail management. It discusses that retail involves the sale of goods to end consumers for personal use. It also discusses different types of retailers from conventional to modern. The rest of the document outlines the retail management process including planning, buying/making, moving, and selling goods. It provides details on roles like merchants and buyers. It also discusses prerequisites and components of merchandising plans like assessing category performance. Finally, it briefly touches on types of buying models and centralized vs decentralized buying approaches.
Introduction to Category Management And Assortment Planning in the Retail Ind...KINDUZ Consulting
Category management and assortment planning are important retail strategies. Category management involves identifying product groups, space planning, assortment planning, visual merchandising, and inventory management to get the right products at the right price and location to meet sales projections. An effective assortment plan is based on customer analytics, financial projections, benchmarking competitors, and defines the merchandise mix. Visual merchandising and planogramming are also crucial to optimize store layout and product displays.
Aldata provides a category insights software tool that allows category teams to analyze category performance, evaluate factors influencing performance like price and promotions, model changes, and generate store planograms. The tool uses POS data, consumer data, and space data to provide dashboard-driven insights through benchmarks, questions, and trend analysis at different levels to identify distribution gaps and opportunities for categories.
Shopper Marketing - Mit Aldata Store Planning zur zielgerichteten Kundenanspr...Aldata - Now Symphony EYC
Welche Bedeutung hat das Filiallayout für Kundenzufriedenheit? Wie sollten Einzelhändler auf Verbraucherbedürfnisse reagieren? Im Rahmen einer Verbraucherstudie hat Aldata u.a. diese Fragen untersuchen lassen. Die Präsentation gibt Händlern und Herstellern einen Einblick in moderne Verbraucheransichten zu Filiallayout und Warenangebot. Präsentiert werden Lösungen zur Optimierung des Filiallayouts und damit zur Verbesserung von Geschäftsergebnissen im Einzelhandel.
The document provides an agenda for the Aldata Customer Event taking place on October 23rd and 24th in Lyon, France. The event will include presentations from Aldata and industry leaders on topics like supply optimization, merchandising, and category management. Attendees can learn about Aldata's strategy, latest products, and provide input to influence the company's future development. The agenda outlines keynote speeches, panels, and networking activities scheduled over the two-day event.
Click and collect and drive-in shopping formats are expanding rapidly across Europe as retailers seek to capture spending from omni-channel shoppers. These models integrate online and mobile ordering with in-store pickup, allowing customers to shop flexibly. Studies show customers who use these services spend more and remain loyal. Major retailers in France, Germany, and the UK are adopting these strategies, opening hundreds of drive-in locations and expanding click and collect options. These approaches help retailers optimize existing store assets and inventory to meet changing customer demands.
Your business is all about choices. You choose your strategy, your products, your suppliers. At the end of the day, it’s all about
getting customers to choose you.