1. Tobacco in Latvia
Report Details:
Published:October 2012
No. of Pages: 74
Price: Single User License – US$1900
After a sharp increase in illicit cigarettes sales in Latvia during the economic crisis in 2009-2010,
there were finally signs of a decline in 2011 – a development that in-turn helped to boost legal
cigarettes sales. To a large extent, the decline in sales of illegal products was driven by the fact
that tax increases in neighbouring Russia and Belarus made smuggling less profitable. A further
sharp increase in taxes is expected in Russia and Belarus over the forecast period and illicit
sales...
Euromonitor International''s Tobacco in Latvia report offers a comprehensive guide to the size and
shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing
you to identify the sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market - be the new legislative,
distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless
Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
TOBACCO IN LATVIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Illicit Trade Finally Decreases
Recovery of Legal Cigarettes Sales Drives Demand for Economy Brands
Competition Requires Innovation
Tax Gap Reduced To Control Cigarillos
Ryo Tobacco Drives Smoking Tobacco Sales
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
EU Directives:
Minimum Legal Smoking Age
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2006-2011
Table 2 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising & Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
''reduced Harm''
Electronic Cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2007-2011
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 4 Taxation and Duty Levies for cigarettes 2006-2011
Table 5 Taxation and Duty Levies for Cigars and Cigarillos 2006-2011
Table 6 Taxation and Duty Levies for Pipe Tobacco 2006-2011
Table 7 Taxation and Duty Levies for RYO Tobacco 2006-2011
Average Cigarette Pack Price Breakdown

3. Table 8 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 9 Trade Statistics - Cigarettes 2006-2010
Illicit Trade in Cigarettes
Market Indicators
Table 10 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 11 Sales of Tobacco by Category: Volume 2006-2011
Table 12 Sales of Tobacco by Category: Value 2006-2011
Table 13 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 14 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 15 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 16 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 17 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 18 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Sources
Summary 2 Research Sources
Baltic Sales Network Sia in Tobacco (latvia)
Strategic Direction
Key Facts
Summary 3 Baltic Sales Network SIA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Baltic Sales Network SIA: Competitive Position 2011
British American Tobacco Latvia Sia in Tobacco (latvia)
Strategic Direction
Key Facts
Summary 5 British American Tobacco Latvia SIA: Key Facts
Summary 6 British American Tobacco Latvia SIA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 British American Tobacco Latvia SIA: Competitive Position 2011
Philip Morris Latvia Sia in Tobacco (latvia)
Strategic Direction
Key Facts
Summary 8 Philip Morris Latvia SIA: Key Facts
Summary 9 Philip Morris Latvia SIA: Operational Indicators
Company Background
Production
Competitive Positioning

4. Summary 10 Philip Morris Latvia SIA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 11 Cigarettes - New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 12 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Flavour Threads and Capsule Filters
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs. Slims Vs. Superslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 19 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 20 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 21 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 22 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 23 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 24 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 25 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 26 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 27 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 28 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 29 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 30 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 31 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 32 Cigarettes Company Shares 2007-2011
Table 33 Cigarettes Brand Shares 2008-2011
Table 34 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 35 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 36 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
Table 37 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 38 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 39 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 40 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016

5. Table 41 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016
Table 42 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 43 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 44 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown
2011-2016
Table 45 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016
Table 46 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-
2016
Table 47 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 48 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Headlines
Trends
Handmade Versus Machine Manufactured Splits
Table 49 Sales of Cigars by Handmade vs. Machine-made: % Volume/Value Breakdown 2007-
2011
Competitive Landscape
New Product Developments
Summary 13 Cigars - New Product Launches
Distribution
Prospects
Category Data
Table 50 Sales of Cigars by Category: Volume 2006-2011
Table 51 Sales of Cigars by Category: Value 2006-2011
Table 52 Sales of Cigars by Category: % Volume Growth 2006-2011
Table 53 Sales of Cigars by Category: % Value Growth 2006-2011
Table 54 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2006-
2011
Table 55 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2006-
2011
Table 56 Company Shares of Cigars Excluding Cigarillos 2007-2011
Table 57 Brand Shares of Cigars Excluding Cigarillos 2008-2011
Table 58 Company Shares of Cigarillos 2007-2011
Table 59 Brand Shares of Cigarillos 2008-2011
Table 60 Sales of Cigars by Distribution Format: % Analysis 2006-2011
Table 61 Forecast Sales of Cigars by Category: Volume 2011-2016
Table 62 Forecast Sales of Cigars by Category: Value 2011-2016
Table 63 Forecast Sales of Cigars by Category: % Volume Growth 2011-2016
Table 64 Forecast Sales of Cigars by Category: % Value Growth 2011-2016
Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution

6. Competitive Landscape
New Product Developments
Summary 14 Smoking Tobacco - New Product Launches
Prospects
Category Data
Table 65 Sales of Smoking Tobacco by Category: Volume 2006-2011
Table 66 Sales of Smoking Tobacco by Category: Value 2006-2011
Table 67 Sales of Smoking Tobacco by Category: % Volume Growth 2006-2011
Table 68 Sales of Smoking Tobacco by Category: % Value Growth 2006-2011
Table 69 Company Shares of RYO Tobacco 2007-2011
Table 70 Brand Shares of RYO Tobacco 2008-2011
Table 71 Company Shares of Pipe Tobacco 2007-2011
Table 72 Brand Shares of Pipe Tobacco 2008-2011
Table 73 Sales of Smoking Tobacco by Distribution Format: % Analysis 2006-2011
Table 74 Forecast Sales of Smoking Tobacco by Category: Volume 2011-2016
Table 75 Forecast Sales of Smoking Tobacco by Category: Value 2011-2016
Table 76 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 77 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2011-2016
Trends
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