The 52-page report from Euromonitor International provides data and analysis on Iran's tobacco market from 2007-2011 with forecasts to 2016. It details the size and growth of cigarette, cigar, and smoking tobacco categories. The report finds that after a decline in 2010 due to illicit trade, the cigarette category grew in 2011 as the government reduced illicit volumes and consumers reverted to legal sales. It provides company share and brand share data for major players like Iranian Tobacco Co. and Middle East Tobacco Co., and analyzes factors influencing the market like legislation, taxation, and illicit trade. The report aims to give a comprehensive picture of the industry and pinpoint growth opportunities.

1. Tobacco in Iran
Report Details:
Published:November 2012
No. of Pages: 52
Price: Single User License – US$1900
After a sudden rise in illicit trade in 2010, which resulted in a decline in legitimate sales, the Iranian
government made a huge effort to reduce illicit trade volumes through tighter border control and
stronger supervision of the retail environment. Retailers caught selling illicit products faced heavy
fines and were threatened with closure. Many consumers were unable to find illicit products in
2011 and so had to revert back to legal sales, which drove the category’s retail volume growth.
Euromonitor International''s Tobacco in Iran report offers a comprehensive guide to the size and
shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing
you to identify the sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market - be the new legislative,
distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless
Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years'' experience of publishing market research reports,
business reference books and online information systems. With offices in London, Chicago,
Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a
network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.
Get your copy of this report @

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Major points covered in Table of Contents of this report include
TOBACCO IN IRAN
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Cigarette Category Posts Impressive Performance As A Result of Decline in Illicit Trade
Sudden Rise in Unit Price the Main Event in 2011
Global Companies Play A Major Role Despite Leadership of Local Player
Demographic Changes Affect Smoking Prevalence
Future Performance Dependent on Illicit Trade
Operating Environment
Legislation
Summary 1 Legislation Summary at a Glance
Comprehensive National Tobacco Control Law Legislation:
Minimum Legal Smoking Age
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2006-2011
Table 2 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising & Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
''reduced Harm''
Electronic Cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2007-2011
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 4 Taxation and Duty Levies 2007-2011
Average Cigarette Pack Price Breakdown
Summary 2 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 5 Trade Statistics - Finished Cigarettes 2007-2011
Illicit Trade in Cigarettes

3. Market Indicators
Table 6 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 7 Sales of Tobacco by Category: Volume 2006-2011
Table 8 Sales of Tobacco by Category: Value 2006-2011
Table 9 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 10 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 11 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 12 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 13 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 14 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 3 Research Sources
Iranian Tobacco Co in Tobacco (iran)
Strategic Direction
Key Facts
Summary 4 Iranian Tobacco Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Iranian Tobacco Co: Competitive Position 2011
Middle East Tobacco Co in Tobacco (iran)
Strategic Direction
Key Facts
Summary 6 Middle East Tobacco Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Middle East Tobacco Co: Competitive Position 2011
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 8 Cigarettes - New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 9 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Flavour Threads and Capsule Filters:

4. Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs Slims Vs Superslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 15 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 16 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 17 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 18 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 19 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 20 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 21 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 22 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 23 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 24 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 25 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 26 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 27 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 28 Cigarettes Company Shares 2007-2011
Table 29 Cigarettes Brand Shares 2008-2011
Table 30 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 31 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 32 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
Table 33 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 34 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 35 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 36 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 37 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016
Table 38 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 39 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 40 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown
2011-2016
Table 41 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016
Table 42 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-
2016
Table 43 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 44 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Headlines
Trends
Handmade Versus Machine-manufactured Splits

5. Table 45 Sales of Cigars by Handmade vs Machine-made: % Volume/Value Breakdown 2007-
2011
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
Table 46 Sales of Cigars by Category: Volume 2006-2011
Table 47 Sales of Cigars by Category: Value 2006-2011
Table 48 Sales of Cigars by Category: % Volume Growth 2006-2011
Table 49 Sales of Cigars by Category: % Value Growth 2006-2011
Table 50 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2006-
2011
Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2006-
2011
Table 52 Company Shares of Cigars Excluding Cigarillos 2007-2011
Table 53 Brand Shares of Cigars Excluding Cigarillos 2008-2011
Table 54 Sales of Cigars by Distribution Format: % Analysis 2006-2011
Table 55 Forecast Sales of Cigars by Category: Volume 2011-2016
Table 56 Forecast Sales of Cigars by Category: Value 2011-2016
Table 57 Forecast Sales of Cigars by Category: % Volume Growth 2011-2016
Table 58 Forecast Sales of Cigars by Category: % Value Growth 2011-2016
Headlines
Trends
the Role and Effect of Cannabis/marijuana
Distribution
Competitive Landscape
New Product Developments
Prospects
Category Data
Table 59 Sales of Smoking Tobacco by Category: Volume 2006-2011
Table 60 Sales of Smoking Tobacco by Category: Value 2006-2011
Table 61 Sales of Smoking Tobacco by Category: % Volume Growth 2006-2011
Table 62 Sales of Smoking Tobacco by Category: % Value Growth 2006-2011
Table 63 Company Shares of Pipe Tobacco 2007-2011
Table 64 Brand Shares of Pipe Tobacco 2008-2011
Table 65 Sales of Smoking Tobacco by Distribution Format: % Analysis 2006-2011
Table 66 Forecast Sales of Smoking Tobacco by Category: Volume 2011-2016
Table 67 Forecast Sales of Smoking Tobacco by Category: Value 2011-2016
Table 68 Forecast Sales of Smoking Tobacco by Category: % Volume Growth 2011-2016
Table 69 Forecast Sales of Smoking Tobacco by Category: % Value Growth 2011-2016
Headlines

6. Trends
Prospects
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