Researchers at Brown University conducted a study using fruit flies to investigate alcohol addiction on a molecular level. They found that alcohol hijacks a conserved memory pathway in the brain responsible for euphoric recall, altering genes in this pathway and forming cravings. This explains why alcoholics continue to experience cravings even after abstaining, as their brain only recalls the rewarding effects of alcohol rather than the negative effects. The study concludes that alcoholism is caused by chemical changes to the brain's reward system from repeated alcohol exposure, leaving alcoholics powerless over their addiction. Further research is still needed to fully understand the factors influencing individual predispositions to developing alcoholism.