Alcohol
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The document discusses market trends for alcoholic drinks in the UK. It notes that the alcoholic drinks market is growing as the recession's effects have lessened. Over half of UK residents report drinking spirits in the last 6 months and 24% report drinking champagne at home in the last 6 months. The target demographic for whiskies and spirits is 42 million JCDecaux airport passengers who are ages 35-54. Heathrow airport passengers are willing to pay more for quality goods and those from London are more likely to recommend alcoholic products or services to others.
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