Intervin, a wine and spirits trade show, has expanded its potential international visitor market by over 100,000 professionals by partnering with two international industry platforms. The show expects an increase in visitors when it returns to Barcelona from March 26-29, 2012 as part of the Alimentaria food industry event, which attracts over 140,000 buyers, a quarter of them international. Intervin aims to boost its international exhibitors and is expecting participation from countries like Moldova, Lithuania, the Netherlands, the UK, and Mexico.

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People and Activities 20 Jan 2012 - 10:59 77 Τεύχος
Intervin expands its potential visitor market with 0
over 100,000 international professionals
The wine and spirits show at Alimentaria 2012 has reached an agreement for the
collaboration with two international contact platforms from the wine and spirits industry,
enabling it to provide access to over 100,000 industry professionals from around the
world. Intervin, with this large volume of professionals, added to its existing number, see contents
expects to increase the amount of visitors to the show that will once again join the leading
wine brands. This edition is also expecting representatives from Moldavia, Lithuania,
Holland and the UK as well as special participation from Mexico. Price watch
The show will be returning to Barcelona between 26 and 29 March, 2012, within the
Alimentaria framework, and will pay particular attention to strategies of competitiveness,
internationalisation and food industry brands. Alimentaria expects to fill 95,000 m² with its
commercial range and gastronomic, business and innovative activities involving 4,000
companies (a third from overseas) and 140,000 buyers (25% from around the world), thus
confirming its status as an international centre of commercial operations.
Intervin has been able to progress further in its
efforts for internationalisation – its organisers
have just closed a collaboration agreement with
two international professional platforms from the
wine and spirits industry, International Beverage
Network and Global Wines, which will allow
information on the show to reach the 100,000, or
more, users from these groups.
Alimentaria's new commitment towards
internationalisation is once again reinforced by its
figures. According to OeMv (the Spanish acronym
for the Spanish Wine Market Observatory), during
the first nine months of 2011 Spain exported 1.61
billion litres of wine (26.6% up on the same period
in 2010), meaning 1.56 billion euros for the
industry.
New Countries
In addition to boosting the number of international
visitors to the show, Intervin is also working on
increasing its international exhibitors and in this edition it is expecting participation from
new countries such as Moldavia, Lithuania, Holland and the UK (the last two with spirits).
The presence of Mexico's pavilion as a special guest is another surprise as Alimentaria
once again opts for an international showcase, exactly what Intervin has become with its
insignia drinks, tequila and mezcal.
1 de 2 23/01/2012 9:34

2. Intervin expands its potential visitor market with… http://olivenews.gr/en/article/553/Intervin-expands-its-potential-visito...
France and Portugal will repeat the experience, this time around hiring more exhibition
space – the Perpiñán wines will double and the Portuguese wines from the Port and Douro
Wines Institute will also increase. Italy has also put its name down and will be widely
represented and Panama has once again opted for the business opportunities the show
can offer.
A steadfast show
Intervin's reputation and dedication to promoting the best opportunities in the current
climate have gained the trust of the most important internationally renowned Spanish wine
groups such as Freixenet, Codorniu, Miguel Torres, Félix Solís, Juvé & Camps, Dinastía
Vivanco, González Byass, CVNE, Paternina, Protos and Grupo Garvey as well as the
extensive presence of wines from around the region.
This edition of the wine and spirits show will welcome one cider pavilion and another
devoted to Premium distilled liquors as well as various shows focussed on cocktails.
Other target markets
Alimentaria still endeavours to attract visitors from its target markets, for instance the UK,
Canada, and Scandinavian Countries, among others, via jointly organised initiatives
between Spanish organisations i.e. Hosted Buyers, Food & Drinks Business Meetings,
FIAB (the Spanish acronym for the Spanish Food and Drink Industry Federation) and
ICEX (the Spanish acronym for the Spanish Institute for Foreign Trade), the AMEC (the
Spanish acronym for the Multi-sector Business Association) meetings and those by the
Barcelona Chamber of Commerce.
The programmed activities at The Alimentaria Hub will be made up of six core themed
areas: Innovation and R&D, Nutrition, Health and Well-being, Internationalisation and
Globalisation, Distribution and Retail, Marketing and Media, and Corporate Social
Responsibility. Content in this programme will be provided by Nestlé, Google and LinkedIn,
and organisations such as the Mediterranean Diet Foundation, FIAB (the Spanish
Acronym for the Spanish Food and Drink Industry Federation), the Triptolemos
Foundation, AZTI-Tecnalia and Ecoembes.
tags: Alimentaria, Intervin
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