This presentation was about the research on the shutdown of the Albukhary University, how the university handled the crisis and how they can handle the crisis better.

2. Albukhary International University (AIU)
• A full-scholarship private institution in Kedah.
• Established in 2010.
• Mostly offers business programs.
• The students are Albukhary Foundation scholarship holders.
• 648 students as in 2012.
Yayasan Albukhary Foundation
• Founded in 1996.
• Based on Muslim principles of Taqwa (piety) and Ehsan (compassion).
• Empower the poor to seek education.
• Strengthening relationship between Muslim and non-Muslim communities.
Tan Sri Syed Mokhtar Al Bukhary
• Founder of AIU.
• Born in 1952 in a middle-low class family background.
• Learned entrepreneurship skills at a young age by helping his parents work.
• One of the richest Bumiputra corporate figures in Malaysia.
• Net worh of US $ 3.1 Billion (2013) according to Forbes.

3. 12th April 2014 14th April 2014 15th April 2014
16th April 201421th April 201425th April 2014

4. The Malaysian Insider reported the university to shut
down in June due to student dissatisfaction and
management problems.
Staff and students were told to search for employment
and transfer to other universities.
University denies any financial woes.

5. Second Education Minister, Datuk Seri Idris Jusoh to hold
discussions with the university’s management regarding the reasons
of closing down the university.
Students’ welfare to be taken care of, transferring them to other
institutions.
230/600 students have been transferred.

6. 6 students filed a suit against the university for not
providing closure-notice.
The university didn’t comply to the procedures stated
in the Private Higher Institutions Act.
No official letter in print from the university mentioning
the closure in June.

7. Official statement released by interim vice-
chancellor, Professor Nor Adnan Yahaya said the
university is to be remodelled.
He stated arrangements of transferring the students
were still in the process and was voluntary actions by
the students.

8. A student refutes the university’s claims that
transferring to another institution was voluntary as
the students were left with no choice.
Without informing AIU regarding their transfer, it is
perceived that the students don’t want to further
their students and their scholarships are being
revoked.

9. AIU withdraws their decision to cease operations.
Second Education Minister, Datuk Seri Idris Jusoh was informed of the
matter by AIU’s management via letter.
Factors due to the AIU’s earlier decision to stop operations were due to
ministry monitoring the institution, ensuring it operated within the act of
governing private universities.
Lawsuit matters were to be resolved between the students and the university.

10. AIU
transfers
the students
to other
universities
Kolej
Universiti
Insaniah
IIUM
SEGi
University
UUM
APU
UTAR
Wawasan
Open
University
Multimedia
University
UNITEN
USM

11. Faculty union strike
and protest towards
the Eastern Michigan
University on 31st
August 2006.

12. Around 600 students.
Foreign and local students.
230 students transferred to other
universities.

13. To sue or to leave?

14. Appointed an unknown official to advocate
for the university.
Does not have any communication
strategies.
Inactive social networks.
Other publicity activities…?

15. Interim vice-chancellor finally released an official statement saying
that AIU is remodelling, no details were given regarding the matter
and the university still remain close down.
Weak channels of communication.
No crisis management team.
No social media interaction.

16. Utilize the social media.
Tan Sri Syed Mokhtar Al Bukhary should conduct a press conference.
Do not shut down AIU’s website
Use it to release press
statement.
Update the procedure on
applying other universities.
Update available job posting
for the staff to apply.
Release an official press statement.

19. The issues can be narrowed downed to:
Transparency Ambiguity
Channels of
Communication
It is evident that the crisis has escalated due to poor
communication strategies.

20. Be transparent.
Consider your choice of words.
Have an official medium of communication.
Internally Externally

21. Now… What is the future of AIU?