This document discusses strategies for building a learning organization, including goal alignment, skill development, and talent mobility. It emphasizes that the only sustainable competitive advantage is an organization's ability to learn faster than its competition, and that managers must be lifelong learners. It provides examples of how goal alignment, skill development through training opportunities, and talent mobility through cross-training can improve employee engagement, productivity, and company profitability.
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
This half-day to full-day workshop taught by Alan See focuses on leveraging social media for sales results. It covers developing a social media strategy, tactics for engaging different departments, success factors for building social networks, and hands-on experience with platforms like LinkedIn and Twitter. The workshop aims to help attendees increase their social networking efficiency and effectiveness to build personal brands and generate leads. Several executives provide recommendations, praising Alan's expertise and the success their organizations achieved in leads and sales through his social media training.
Geographic Information Systems (GIS) play a pivotal role in military operations. The concept of Command, Control, Communication and Coordination in military operations is largely dependent on the availability of accurate, spatial information to arrive at quick decisions for operational orders.
In the present digital era, GIS is an excellent tool for military commanders in the operations. The use of GIS applications in military forces has revolutionised the way in which these forces operate and function.
John See - Revolutionary War Veteran and PioneerAlan See
John See was captured at age 6 during the Muddy Creek Massacre in 1763. He and his family were taken captive by Shawnee Chief Cornstalk and brought to Old Town, Ohio. After 2.5 years, John was adopted by a Shawnee family and did not want to return to his biological family. However, he was eventually released with other captives due to pressure from the British. John had difficulty readjusting to white society and maintained attachments to his Shawnee family. He later served in the American Revolutionary War and received land in Indiana for his service.
John See was the 4th great-grandfather of the author. He was killed in the 1763 Muddy Creek Massacre near present-day Lewisburg, West Virginia during Pontiac's Rebellion when Shawnee warriors attacked and killed settlers. John's mother Catherine was taken captive along with other women and children. She demonstrated great courage and strength on the difficult march to Ohio, saving her younger children by knocking a warrior off a horse meant for them to ride. Upon arriving at the Shawnee village, Catherine continued to impress the warriors with her bravery and resilience.
The Most Influential CMOs to Follow in 2023Alan See
Alan See is a recognized influencer in marketing, having received awards from Forbes and the American Marketing Association. He draws on his experience in sales and marketing from his father's business. See emphasizes developing trust with customers through building emotional bonds and relationships. He believes the most important trends in marketing involve creating customer relationships through content and social media to drive engagement. See stresses the importance of lifelong learning and adapting to changing technologies and customer needs.
This document discusses strategies for building a learning organization, including goal alignment, skill development, and talent mobility. It emphasizes that the only sustainable competitive advantage is an organization's ability to learn faster than its competition, and that managers must be lifelong learners. It provides examples of how goal alignment, skill development through training opportunities, and talent mobility through cross-training can improve employee engagement, productivity, and company profitability.
How to Use Social Media Content to Create Interest and CredibilityAlan See
"How to Use Social Media Content to Create Interest and Credibility" presented by Alan See at the Cincinnati American Marketing Association SIG meeting on January 15, 2015
This half-day to full-day workshop taught by Alan See focuses on leveraging social media for sales results. It covers developing a social media strategy, tactics for engaging different departments, success factors for building social networks, and hands-on experience with platforms like LinkedIn and Twitter. The workshop aims to help attendees increase their social networking efficiency and effectiveness to build personal brands and generate leads. Several executives provide recommendations, praising Alan's expertise and the success their organizations achieved in leads and sales through his social media training.
Geographic Information Systems (GIS) play a pivotal role in military operations. The concept of Command, Control, Communication and Coordination in military operations is largely dependent on the availability of accurate, spatial information to arrive at quick decisions for operational orders.
In the present digital era, GIS is an excellent tool for military commanders in the operations. The use of GIS applications in military forces has revolutionised the way in which these forces operate and function.
John See - Revolutionary War Veteran and PioneerAlan See
John See was captured at age 6 during the Muddy Creek Massacre in 1763. He and his family were taken captive by Shawnee Chief Cornstalk and brought to Old Town, Ohio. After 2.5 years, John was adopted by a Shawnee family and did not want to return to his biological family. However, he was eventually released with other captives due to pressure from the British. John had difficulty readjusting to white society and maintained attachments to his Shawnee family. He later served in the American Revolutionary War and received land in Indiana for his service.
John See was the 4th great-grandfather of the author. He was killed in the 1763 Muddy Creek Massacre near present-day Lewisburg, West Virginia during Pontiac's Rebellion when Shawnee warriors attacked and killed settlers. John's mother Catherine was taken captive along with other women and children. She demonstrated great courage and strength on the difficult march to Ohio, saving her younger children by knocking a warrior off a horse meant for them to ride. Upon arriving at the Shawnee village, Catherine continued to impress the warriors with her bravery and resilience.
The Most Influential CMOs to Follow in 2023Alan See
Alan See is a recognized influencer in marketing, having received awards from Forbes and the American Marketing Association. He draws on his experience in sales and marketing from his father's business. See emphasizes developing trust with customers through building emotional bonds and relationships. He believes the most important trends in marketing involve creating customer relationships through content and social media to drive engagement. See stresses the importance of lifelong learning and adapting to changing technologies and customer needs.
Alan See is an experienced CMO and founder of CMO Temps, LLC. He has obtained BBA and MBA degrees from Abilene Christian University. As CMO, he takes pride in developing strategies that he is passionate about and believes in. Mr. See has received recognition from Forbes, the American Marketing Association, and Marquis Who's Who for his expertise in marketing, content marketing, social media marketing, and as a lifetime achievement award recipient. He began his career in sales and understands the sales process, which helps him develop effective marketing strategies. Mr. See founded CMO Temps to provide CMO expertise to organizations not ready for a full-time hire. He believes in agility and leveraging freel
The document discusses how the passage of the Inflation Reduction Act in the US has sparked a "green arms race" globally as countries seek to compete for investments in clean energy and technology. The IRA provides large subsidies that could draw investments away from other nations. In response, the UK, EU, and Canada have all recently announced new policy packages and incentives of their own aimed at remaining competitive with the US for attracting green businesses and investments. The competition is expected to significantly boost global investment in decarbonization efforts over the coming years.
OHSSAR - The Country Bulletin - Spring 2023Alan See
The Ohio Society SAR welcomes dignitaries to its 134th annual meeting in May, including the President General and other national officers. The meeting will feature recognition of chapters' accomplishments. The society's president encourages members to stay connected through in-person events after the challenges of the pandemic. Upcoming 250th anniversary celebrations of Revolutionary War events provide an opportunity to educate the public about American history and patriotism.
50 Marketing Leaders Over 50 You Should KnowAlan See
This document profiles 50 marketing leaders over 50 years old and provides brief summaries of each including their title, company, Twitter followers, and responses to two questions: 1) How and where do you find innovative ideas? and 2) What's the best way to keep your eye on the future? The profiles highlight a variety of ways these marketing experts find innovative ideas such as reading blogs and publications, attending events, talking to people of different backgrounds, and observing trends. They suggest keeping an eye on the future by networking, reading widely, listening to younger people, and staying open-minded to new ideas and technologies.
This document discusses strategies for building a learning organization through talent development. It emphasizes the importance of aligning employee goals with organizational goals, providing skills training, and enabling talent mobility across roles. Goal alignment is crucial to ensure employees are focused on the right priorities. Formal training is sometimes necessary to develop skills as business needs change. The document also stresses that talent mobility, goal alignment, and skills development should be coordinated strategies to maximize employee engagement, productivity and company performance.
Social Media Marketing for Small Business - The After-party DiscussionAlan See
Alan See, a recognized expert in social media marketing, will host an after-party discussion for small businesses on their social media strategies. The discussion will provide insights on why initial goals of free word-of-mouth marketing leading to increased sales through platforms like LinkedIn, Facebook and Twitter may not have panned out as expected. Attendees can learn what should have been considered before beginning social media activities. The event is on April 24th for the Rotary Club of Westchester/Liberty.
Alan See is a Sr. Vice President at AberdeenGroup who focuses his research on business intelligence strategies and technologies that help companies analyze customer and business operation data to make better decisions. His current research examines how business intelligence is evolving to provide a more holistic view of business strategy and the customer experience. He has over 25 years of industry experience and holds BBA and MBA degrees from Abilene Christian University.
The document describes a CRM Index created by CGEY to assess companies' customer relationship management (CRM) capabilities. CGEY conducted a survey of over 300 marketing, sales, and customer service executives across various industries to develop the Index. The Index measures companies on two dimensions: mindset (strategy and customer philosophy) and connectivity (process and infrastructure). It places companies into nine categories based on where they fall on these dimensions.
Customer Relationship Management (CRM) aims to maximize customer intelligence to drive profitable growth through acquisition, penetration and retention. Effective CRM requires customer analytics to understand customers and improve returns. CGE&Y's Intelligent Customer Growth approach provides a single view of customers, robust analytics and closed-loop performance management to help companies better understand customers and make data-driven decisions.
The document discusses building a "Marketing-Ready Enterprise" through the use of customer intelligence. It summarizes research from SAS and Aberdeen Group finding that companies adopting comprehensive customer lifecycle marketing practices are over 3 times more likely to report over 50% higher return on marketing investment. Building high levels of integration across targeting, acting, planning and learning functions allows companies to better acquire, retain and expand customer relationships in a profitable manner.
The document is a report from Larry Nicholson of Seapine Software to Apple summarizing the results of a quality-ready assessment of Apple's software development organization. It defines four levels of quality readiness - novice, intermediate, advanced, and expert. It analyzes Apple's results and provides recommendations in key areas of tracking, testing, automation, and change management for Apple to improve processes and achieve expert level quality-readiness. The recommendations include adopting integrated ALM tools to improve collaboration, enforce processes, automate testing and issue/change management, and ensure compliance.
The document discusses a free assessment tool from Seapine Software called the Quality-Ready Assessment that allows development organizations to evaluate their application lifecycle management capabilities in key areas like tracking, testing, automation, and change management. The assessment includes a short online survey and a customized report on the organization's strengths and opportunities for improving practices to better support quality goals. Completing the Quality-Ready Assessment at www.seapine.com/qualityreadysdw provides this valuable insight.
This document summarizes a presentation about how companies can build social media readiness. It discusses the challenges of repositioning a brand and implementing a new lead generation strategy. It also addresses how to build a social-ready organization by integrating social media into processes and getting buy-in from different executives. The presentation provides tips on establishing social media policies and procedures and using social media across an organization in a productive way.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
Alan See is an experienced CMO and founder of CMO Temps, LLC. He has obtained BBA and MBA degrees from Abilene Christian University. As CMO, he takes pride in developing strategies that he is passionate about and believes in. Mr. See has received recognition from Forbes, the American Marketing Association, and Marquis Who's Who for his expertise in marketing, content marketing, social media marketing, and as a lifetime achievement award recipient. He began his career in sales and understands the sales process, which helps him develop effective marketing strategies. Mr. See founded CMO Temps to provide CMO expertise to organizations not ready for a full-time hire. He believes in agility and leveraging freel
The document discusses how the passage of the Inflation Reduction Act in the US has sparked a "green arms race" globally as countries seek to compete for investments in clean energy and technology. The IRA provides large subsidies that could draw investments away from other nations. In response, the UK, EU, and Canada have all recently announced new policy packages and incentives of their own aimed at remaining competitive with the US for attracting green businesses and investments. The competition is expected to significantly boost global investment in decarbonization efforts over the coming years.
OHSSAR - The Country Bulletin - Spring 2023Alan See
The Ohio Society SAR welcomes dignitaries to its 134th annual meeting in May, including the President General and other national officers. The meeting will feature recognition of chapters' accomplishments. The society's president encourages members to stay connected through in-person events after the challenges of the pandemic. Upcoming 250th anniversary celebrations of Revolutionary War events provide an opportunity to educate the public about American history and patriotism.
50 Marketing Leaders Over 50 You Should KnowAlan See
This document profiles 50 marketing leaders over 50 years old and provides brief summaries of each including their title, company, Twitter followers, and responses to two questions: 1) How and where do you find innovative ideas? and 2) What's the best way to keep your eye on the future? The profiles highlight a variety of ways these marketing experts find innovative ideas such as reading blogs and publications, attending events, talking to people of different backgrounds, and observing trends. They suggest keeping an eye on the future by networking, reading widely, listening to younger people, and staying open-minded to new ideas and technologies.
This document discusses strategies for building a learning organization through talent development. It emphasizes the importance of aligning employee goals with organizational goals, providing skills training, and enabling talent mobility across roles. Goal alignment is crucial to ensure employees are focused on the right priorities. Formal training is sometimes necessary to develop skills as business needs change. The document also stresses that talent mobility, goal alignment, and skills development should be coordinated strategies to maximize employee engagement, productivity and company performance.
Social Media Marketing for Small Business - The After-party DiscussionAlan See
Alan See, a recognized expert in social media marketing, will host an after-party discussion for small businesses on their social media strategies. The discussion will provide insights on why initial goals of free word-of-mouth marketing leading to increased sales through platforms like LinkedIn, Facebook and Twitter may not have panned out as expected. Attendees can learn what should have been considered before beginning social media activities. The event is on April 24th for the Rotary Club of Westchester/Liberty.
Alan See is a Sr. Vice President at AberdeenGroup who focuses his research on business intelligence strategies and technologies that help companies analyze customer and business operation data to make better decisions. His current research examines how business intelligence is evolving to provide a more holistic view of business strategy and the customer experience. He has over 25 years of industry experience and holds BBA and MBA degrees from Abilene Christian University.
The document describes a CRM Index created by CGEY to assess companies' customer relationship management (CRM) capabilities. CGEY conducted a survey of over 300 marketing, sales, and customer service executives across various industries to develop the Index. The Index measures companies on two dimensions: mindset (strategy and customer philosophy) and connectivity (process and infrastructure). It places companies into nine categories based on where they fall on these dimensions.
Customer Relationship Management (CRM) aims to maximize customer intelligence to drive profitable growth through acquisition, penetration and retention. Effective CRM requires customer analytics to understand customers and improve returns. CGE&Y's Intelligent Customer Growth approach provides a single view of customers, robust analytics and closed-loop performance management to help companies better understand customers and make data-driven decisions.
The document discusses building a "Marketing-Ready Enterprise" through the use of customer intelligence. It summarizes research from SAS and Aberdeen Group finding that companies adopting comprehensive customer lifecycle marketing practices are over 3 times more likely to report over 50% higher return on marketing investment. Building high levels of integration across targeting, acting, planning and learning functions allows companies to better acquire, retain and expand customer relationships in a profitable manner.
The document is a report from Larry Nicholson of Seapine Software to Apple summarizing the results of a quality-ready assessment of Apple's software development organization. It defines four levels of quality readiness - novice, intermediate, advanced, and expert. It analyzes Apple's results and provides recommendations in key areas of tracking, testing, automation, and change management for Apple to improve processes and achieve expert level quality-readiness. The recommendations include adopting integrated ALM tools to improve collaboration, enforce processes, automate testing and issue/change management, and ensure compliance.
The document discusses a free assessment tool from Seapine Software called the Quality-Ready Assessment that allows development organizations to evaluate their application lifecycle management capabilities in key areas like tracking, testing, automation, and change management. The assessment includes a short online survey and a customized report on the organization's strengths and opportunities for improving practices to better support quality goals. Completing the Quality-Ready Assessment at www.seapine.com/qualityreadysdw provides this valuable insight.
This document summarizes a presentation about how companies can build social media readiness. It discusses the challenges of repositioning a brand and implementing a new lead generation strategy. It also addresses how to build a social-ready organization by integrating social media into processes and getting buy-in from different executives. The presentation provides tips on establishing social media policies and procedures and using social media across an organization in a productive way.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
E-learning and traditional learning are two distinct approaches to education, each offering unique advantages and facing specific challenges. E-learning provides flexibility and convenience, allowing students to access materials and complete assignments at their own pace and schedule. Traditional learning fosters direct, face-to-face interaction between students and instructors, which can enhance communication, immediate feedback, and a sense of community.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Masira Digital Marketing Agency, Bangalore offers the most advanced digital marketing services to help businesses grow. For more details, visit: https://masiradm.com/
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
2024 Trend Updates: What Really Works In SEO & Content MarketingSearch Engine Journal
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
Advertising and Promotion of whisper by Sakthi Sundar
Social Media Networking for Sales Results
1. AUG 2014
IN THIS ISSUE
Make Your Business Profitable By The Very Next Deposit
Influencer Insights: Ajit Sivadasan, GM/VP Lenovo.com
Social Media Networking For Sales Results
The Art Of Sustaining A Luxury Brand
Global And Local: Getting It Right
IT’S ALL HERE IN
BLACK & WHITEWhat makes a brand successful? Find out from
Lenovo.com, Microsoft, Telefónica and more.
EXTRACTED
ARTICLE
more at
www.brandquarterly.com
2. 58 Building Your Business From The Brand Up
Extracted Article. More at www.brandquarterly.com
3. 59
Social media is driving a wave of human
interaction around the world and its’ use in
the workplace has become an important topic
of discussion among companies. No one
questions the rapid growth of social media
and its potential impact on the customer
experience, but many organizations still
struggle with allowing employees to engage
on social platforms due to risk and regulatory
compliance concerns. The customer
experience includes all touch point’s people
have from the moment they are aware of
a need until they have fulfilled that need.
Social media has the potential to influence
the customer experience when employees
are able to initiate conversations on social
platforms and begin building trust-based
relationships throughout the customer
lifecycle.
So what’s the problem? Just empower your
employee’s to use social media, and then
sit back and wait for customer loyalty and
revenue to soar. It would be great if it were
that simple. But, to make the social-ready
transformation most organizations will need
to adopt a new mindset. Transformations
involve strategy, technology and processes
and a social media transformation is no
different in that respect.
Social Media
Networking
For Sales Results
Alan See
Extracted Article. More at www.brandquarterly.com
4. 60 Building Your Business From The Brand Up
Strategy
Does your company have policies and
procedures regarding social media, blogging
or posting information on the Internet? If
so, when was the last time it was updated?
Social media is constantly changing, so social
media policies need to be reviewed every few
months. Do you have a formal social media
marketing strategy? Does your social media
marketing strategy integrate and support your
strategic marketing plan? How well does your
social media strategy support your corporate
goals and objectives? Do I still need to ask
you more consulting questions?! Let’s be
honest, many of your employees have smart
phones which means they are already using
social media while they’re at work. That
means if you block corporate access to these
sites, you’re eliminating a direct engagement
link to your customers. If you have the right
strategy in place, engaging employees in
social media marketing provides an excellent
opportunity to reach your customers and
build your brand.
Processes
Do you have the processes in place to support
your social media goals and objectives?
To foster a social-ready mindset,
organizations that are performing well
have the following processes:
Leadership from the front office. They are
identifying company executives who are
already doing a good job on social media
and highlighting their activity. They use their
success with social media as leverage to get
others in the company involved.
Setting realistic expectations. They are
recruiting interested employees, but still
recognize that not every employee will want
to participate.
Employee profiles are their own. They respect
the fact that employees’ online activities are
a self-expression. At the same time they
realize that employees who choose to identify
themselves as a member of the company
may be viewed as a spokesperson for their
brand. To mitigate risk, they take steps like
providing disclaimer statements on Twitter
headers such as “Opinions expressed here
are my own.”
Technology
Do you have the technology to support your
social media goals and objectives? There
may be mandated compliance restrictions
that are unique to your industry. Technology,
in the form of social content distribution
platforms, also called social employee
advocacy software, can help solve that
problem. These platforms house a content
library where users have access to a full
inventory of posts that have already been
preapproved by the company. An automated
corporate approval review process within the
online portal can also be in place to ensure
compliance of field generated content.
Results
Engaging employees in social media
marketing provides an excellent opportunity
to reach your customers and build your
brand. All company departments should be
involved and executive leadership should be
able to articulate “What’s in it for me?” to non-
marketing employees and set an example
for engaging in social media. Providing
useful and clear social media policies and
procedures for everyone in the company to
follow will help mitigate risk. It will take time
to materialize, but it’s worth it to expand your
...engaging employees in social
media marketing provides an
excellent opportunity to reach
your customers...
Extracted Article. More at www.brandquarterly.com
5. Brand Quarterly 61
Alan See
Principal, Chief Marketing Officer | CMO Temps, LLC
Alan See is a senior marketing executive and currently ranked as the most followed CMO
on Twitter by Social Media Marketing Magazine and a Top 1% Influencer by Kred. His rare
ability to speak Web 2.0 and Sales 101 in the same sentence makes him a popular blogger
and conference speaker. Alan has over 25 years of industry experience and has performed in
senior marketing, senior analyst, management consulting, and sales management roles at
MindLeaders, AT&T, Seapine Software, AberdeenGroup, Teradata, SAS Institute, Cap Gemini
Ernst & Young, and NCR Corporation. He has also served as an associate faculty member at
the University of Phoenix facilitating courses in Marketing & Management Theory.
www.cmotemps.biz
company’s social network by empowering
your employees to become brand advocates.
It will foster high engagement with your
customers and followers in addition to
building a close-knit company culture. And
the results are worth noting – check out
some I have witnessed:
A Software Company
•• Increased monthly online leads by 275%
•• Increased corporate Twitter followers
over 650%
•• Increased Twitter followers of key
executives from 300 to over 30K
•• Increased Klout score over 70%
A Professional Sports Team
•• Increased Twitter followers 700% (2X
the number of pervious year’s champion)
•• Increased Facebook “Likes” 5,800
•• Increased Klout score 25%
•• Season Ticket Sales: Up 38% even with
season ticket price increase
•• Box Office Sales: Up 1,818% even with
box office ticket price increase
•• Group Sales: 20% increase
•• Promotional Ticket Product Sales:
100% increase
•• Home Opener Merchandise Sales:
166% increase
•• Sponsorship: 20% increase from
returning advertisers
An eLearning Company
•• Created over 3,000 sales leads in
3 months at a cost per lead of less
than $40.
•• Increased corporate Twitter followers
over 500%
•• Increased Klout score over 54%
•• Increased LinkedIn Group members
over 220%
A Marketing Agency
•• Increased sales leads 1,000%
•• Increased corporate Twitter followers
over 500%
•• Increased Klout score over 100%
... expand your company’s social
network by empowering your
employees to become brand
advocates.
Extracted Article. More at www.brandquarterly.com