Infographics are visual representations of information, data, or knowledge that are designed to present complex information quickly and clearly. They leverage the human brain's ability to quickly interpret visual patterns and trends. While infographics have existed for some time, they have grown in popularity recently due to the abundance of information people now face and the need to rapidly understand data. Effective infographics distill large amounts of data into a simple, visually engaging format using design elements like color, images, and composition.

1. Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

2. THE BASIC BUILDING BLOCKS
Information graphics, or Infographics are graphic visual representations of
often complex or detailed information, data or knowledge presented in a
simple, easily understood and memorable way.
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AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne
SourceEdelmanPR©Copyright2013DanielJEdelmanLtd.

3. NOT TO BE CONFUSED WITH...
Diagrams, instruction manuals, or design blueprints
...although they can be inspired by them
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

4. INFOGRAPHICS HAVE BEEN
AROUND FOR A WHILE...
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

5. ...BUT, WHY NOW?
• Infographics have been around for years, but they’re now more common place;
• We live in an Information Age;
- where data is a financial and industrial commodity.
- where the abundance of information, and the demands of our work and busy lives
requires us to rapidly view, navigate, translate, communicate and understand data
with ease.
- where the ability to stand out from the crowd in seconds often matters.
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

6. STEP TWO
The best Infographics use type and imagery to sum
up the core purpose and message in a piece of
research, and present the findings in a relevant, and
entertaining way.
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOneAlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

7. EYE TO EYE CONTACT
Infographics talk to our eyes’ ability to rapidly
compare and contrast patterns and trends.
Using design tools such as; colour, shapes,
scales and composition can lead to the creation
of some very cool, compelling and entertaining
Infographics.
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

8. Capture the measurable STATE OF
an industry, trend or idea
TYPES OF
INFOGRAPHICS
COMPARE A to B
Provide a RESOURCE for promotion
and/or debate
Show the marked EVOLUTION of a process,
trend, industry or activity
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

9. ESSENTIAL
TRAINING
1. Data, data, data!Don’t lose sight of the data and core purpose of your findings.
2. Think of a narrative
Think of using design and visual elements relevant to your
findings.
3. K.I.S.S.“Keep it simple, stupid” http://en.wikipedia.org/wiki/KISS_
principle
4. Make it shareableMake it memorable, distinct; something people should care about
or be interested in.
5. Cite your sources
List in small print where you’ve found your data if applicable.
6. Sketch it out first
This saves design time and allows you to see if your presentation
makes sense.
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

10. GET CREATIVE
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

11. MAKE IT TASTY - DON’T FEEL RESTRICTED BY YOUR DATA (it doesn’t have to be standard or boring!)
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

12. MAKE A LASTING IMPRESSION
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

13. GO FOR SOMETHING WITH BITE, SIMPLICITY AND WIT
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

14. SHOOT IT!!
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelThreeAlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

15. IT HELPS, BUT YOU DON’T
NEED A HEAD FOR FIGURES
JUST IMAGINATION!
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne

16. TAKE A TOUR
INTO THE WORLD OF
INFOGRAPHICS
Dataflow 1 & 2
Published by Gestalten
Introduction to
Infographics
AlakeRiley forBAHonsFashionPromotion|Ravensbourne|LevelOne