Mr. Alaa Said Ahmad Asi worked as a Sales Representative from 2010 to 2012 at Areen Industrial Plant Equipment, where he evaluated customer needs, developed sales strategies, and priced and distributed products. Due to his hard work and skills, he was promoted to Operations Manager, where his responsibilities include monitoring competition, assisting with strategic planning, improving operations and profitability, and controlling costs. The letter recommends him as an enthusiastic professional asset to his organization.

1. At AreenIndustrial Plant Equipment (L.L.C.)
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INDUSTRIAL MACHINES AND ACCESSORIES
To Whomsoever It May Concern
This is to certify that Mr. Alaa Said Ahmad Asi is working with our organization in a capacity
as a Sales Representative for his first two years from year 2010 to 2012. We found him to
be quite hardworking, sincere and keen Learner. As Sales Representative, few of his
responsibilities are:-
• Evaluate customers' needs and build productive long lasting relationships
• Forecast sales, develop sales strategies/models and evaluate their effectiveness
• Pricing, sales and distribution of product and services maintenance.
• Report and provide feedback to management
Due to his skills, commitment and continued hard work, he was promoted as Operation
Manager up to date. His job responsibilities are as bellow:
• Monitoring competition by gathering current market place information and pricing
products, new products, and delivery schedules.
• Assist management with strategic planning.
• Working with the General Manager to improve operations, sales and profitability.
• .Maximizing profits by controlling labor costs and expenses.
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Mr. Alaa Said Ahmad Asi is an enthusiastic and resourceful professional and an asset to
the organization. I wish all the best and success in future career endeavors.
P.O. Box: 86516 Dubai -U.A.E., Tel: +971 42676300 - Fax: +971 42676301
E-mail: saidassi@emirates.net.ae/info@emirates.net.ae