4. Benefits of Digital Signage
Digital Signage has a ‘double promotional effect’ compared to traditional signage
- Reinforcing customers’ purchase decision and encouraging upselling with real-time contents update
and pre-scheduled contents distribution
1) LG- Economic Institute, 2016
Digital Signage
%
Recognition
40.41)
%
22.71)
%
21.31)
Static Signage
Promotion Material
(POP, Board)
5. - Digital Signage Displays generate 32.8% more in-store traffic and
increase the average purchase amount by 28.5% - Infotrends1) -
1) Infotrends : Market Research and Strategic Consulting Firm
Digital Signage advertising helps to draw more traffic to stores increasing in-store sales
Benefits of Digital Signage
28.5%
After
Before
6. LG Digital Signage Solution provides differentiated values to retail store operators
LG Value Proposition
Market Needs
Retail Operators Needs
Differentiate
store appearance
Increase
in-store traffic
Reduce
total cost of
operation
Utilize space
more effectively
Encourage
shoppers
to stay longer
and to buy more
Deliver
marketing / promotion
messages effectively
Product
Superiority
- IPS Technology
- Dust & Humidity Resistant
(Conformal Coating)
Why LG Digital Signage?
Unique
Products
- OLED Signage
- 86” Ultra Stretch
- Outdoor Signage (Enclosure)
- Hybrid Cooler
OLED Ultra Stretch Outdoor (Enclosure) Hybrid Cooler
Effective
Management
- Top-notch Services
- Remote Management
(Self Diagnosis)
7. Strong growth forecasted for the global signage market
Market Trend (Units)
1.55M
1.6M
1.7M
1.9M
2.1M
Global
CAGR
8.0%
Monitor Signage
Source : iSuppli (2016, Q4)
2014 2015 2016 2017 2018
Business Prospect
9. Steep expansion of signage market expected in Argentina in the
coming years
Market Trend (Units)
2,688
3,539
4,033
5,930
7,322
Argentina
CAGR
28.5%
Monitor Signage
Source : iSuppli (2016, Q4)
2016 2017 2018 2019 2020
Business Prospect
10. Retail / QSR
Government /
Corporate
Hospitality /
Healthcare
Transportation
Public Space
Education
`16 Monitor Signage Market Structure (Units)
887
488
397
355
355
206
`16 ~`20
CAGR
29.6%
27.4%
21.5%
34.5%
27.3%
29.4%
Total 2,688 28.5%
Major Trend
Interactive Displays in Telco, Fashion and Auto Stores
DMB1) Expanding to Outdoor Signage at Drive-thru
Large Size (over 55”) and Video Wall
FIDS2) and Entertainment Video Wall
Reliability and Easy Maintenance
Infotainment Kiosk for Interactive Experience
Outdoor enclosure
IWB3) over 65 inch (K12, Higher Education)
Multi Touch (Kinder Garden, K12, Higher Education)
1) Digital Menu Board 2) Flight Information Display System
3) Interactive White Board
Source : iSuppli (2016, Q4) 2017
Growth
62.0%
11.9%
9.1%
33.5%
15.8%
15.5%
31.7%
33%
18%
15%
13%
13%
8%
100%
Business Prospect
18. WebOS Platform (SM5B) 32”, 43”, 49”, 55”, 65”
Desarrollo de Aplicaciones
Utilizando Web OS, podemos desarrollar aplicaciones y correrlas sobre el propio SW.
Web OSStand- Alone Touch Small Videowall Transparent Mirror Outdoor
19. Videowall Clover (55VH7B)
0.9mm Even Bezel
Diseño de borde ultra delgado con 1.8 mm de marco a marco
0.9mm
0.9mm
55VH7B
• T/L /B/R : 0.9mm
• BtoB* : 1.8mm
Competitor’
s
LG
30°
CloverUltra Stretch Dual View Wallpaper Open Frame
Demostrator: Emanuel Galarza
20.
21. 86” Ultra Stretch (86BH5C)
Ultra Stretch Clover Dual View Wallpaper
4 Divisiones de PBP en landscape o portrait
PBP(Picture-by-Picture) permite la división en 4 partes de la pantalla con entrada
Individual en cada una de ellas o por memoria interna.
[Individual] [4 PBP]
960
960
960
960
[Single]
[2 PBP]
[4 PBP]
600
3840
1920 1920
960 960 960 960
HDMI 1 HDMI 2 HDMI 3 DP1
[3 PBP]
1280 1280 1280
or Internal Memory
Landscape Portrait
Open Frame
Demostrator: Matias Ferry
22.
23.
24.
25.
26. Pantallas para Exteriores
Full Outdoor o Semi Outdoor
Pantallas de alta luminisidad para exteriores o semi-exteriores, con proteccion antivandalica.
Outdoor
Operating
Temperature
3,000nit
2,500nit
1,500nit
High
Brightness
Proteccion IP54
Web OS Touch Small TransparentStand- Alone Videowall Mirror
27. Brightness : 2,500 nits
Life Time : 50,000 hours
Bezel : 11.8 mm
Available: 55”/ 75”
XS2C Series
Also available XS2B – 49” – 2500 NITS
28. XE3C Series
Brightness : 3,000 cd/m2
Life Time : 50,000 hours
Available: 55” (FG 7.5mm) /75” (FG 9.5mm)
29. Signage TV (LW540S)
Pantallas profesionales que permiten visualizar contenidos de carteleria digital sobre una señal de
televisión.
Televisión + Carteleria
Supersign TV Hotel TV
Demostrator: Matias Ferry
30. Hotel TV (LW540H)
Televisores bajo la plataforma Pro: Centric podemos tener la posibilidad brindar al huesped experiencia unica
Mejorando la experiencia del Huesped
Hotel TVSupersign TV
RF
Terrestrial
Satellite
Existing
Head-end
IP
Demostrator: Rony Chourio
31.
32. Dual View Flat (55EH5C)
2-Display Multi-Use
Ceiling suspension Wall-mount
Floor Stand
2-pantallas con contenidos diferentes en
simultaneo con grosor infímo gracias a OLED
3-type Installation
Permite la posibilidad de ser instalado tanto de
pie, como techo o pared.
Dual ViewUltra Stretch Clover Wallpaper Open Frame
Demostrator: Rony Chourio
33. Wallpaper (55EE5C)
WallpaperUltra Stretch Clover Dual View Open Frame
Increiblemente Delgado
Integrado a la superficie con sus 3.6mm de
grosor
Facil Instalación
Tan delgado y ligero que puede ser colocado en
una pared con solo 2 imanes.
Demostrator: Matias Ferry
34.
35.
36.
37. Dual View Flat Dual-view Curved Wall Paper
“Perfect Black, Perfect Color”
“Brilliant Design - Light, Thin, Flexible”
“Easy Installation”
“Maximize the utilization of space”
“Differentiate digital interior design”
“Create extra revenue with dynamic contents
Airport
Retail
QSR
Promotion
“High Brightness & Reliable Outdoor Display”
“High Operating Temperature”
“Resistant to Hot Spot”
“entry level digital signage solution”
Signage TVOutdoor Signage (Enclosure) & Semi- Outdoor
86” Ultra StretchOLED – The Ultimate Display
Why LG Digital Signage?
고객의 입장측면에서 디지털 사이니지는 다른 미디어 광고 보다 대고객 인지효과가 높음
1. Effective Communication Method Recognition Marketing power
점주의 입장에서(첫번째)효과 : static광고 대비 더 많은 집객효과와 upselling 효과를 가져옮
Recognition Better presence store traffic increase increased in-store sales
LG가 라가르데르 그룹의 비즈니스 파트너로서 가장 적합한 이유는,
앞장에서 본 바와 같이, 라가르 데르 그룹의 전 사업군을 아우르는 full line-up 제공은 물론이고,
LG는 제품을 개발할시 고객의 사소한 VOC도 흘리지 않고 이를 제품에 반영하여 고객의 구체적이고, specific한 need를 만족시키는 것을
우리의 제품개발의 가장큰 미션으로 삼고 있기 때문입니다.
** 경쟁사와 차별화되는 LG만의 차별점 1. 화질: IPS (picture quality), 2. 내구성 conformal coating (Conformal coating)
OLED: similar to 화질 때문에 매장 Exterior 에 도움이 된다
86 Ultra Stretch: 공간 활용
Outdoor Signage: 1) LG-MRI enclosure reliable outdoor display (World’s No. 1 Reliability) 2) JCD’s No.1 supplier
Hybird Cooler: 복기하는 수준