3. build it, craft it, weld it, mould it,
machine it, bolt it, move it, lift it,
onside will help you make it.
the following pages reveal how we have worked with our clients,
driving and supporting them to ‘make things happen’.
4. THE INTELLIGENT OAK FRAME
oakwrights make awe-inspiring oak frame houses.
we make oakwrights grow.
ever
increasing
circles.
A STRONG BRAND AND PRESENCE HAS BEEN NURTURED USING A COMBINATION
OF STYLISH BROCHURES, IMPACTFUL WEBSITES, CONCEPT DRIVEN ADVERTISING
AND A MAJOR PRESENCE AT THE HOMEBUILDING SHOWS THROUGHOUT THE UK.
5. FOLLOWING A BRAND REFRESH, THE GUIDELINE DOCUMENT WAS
THE CATALYST FOR ALL SUBSEQUENT MARKETING MATERIALS
CREATED. IMAGERY AND COLOUR PLAYED A HUGE PART
ALONG WITH CLEVER COPYWRITING.
COMPETITORSENVY
DOWN TO EARTHPEOPLE
DESIGNER’S
PENCIL
CLIENTS TICKLED
PINKPLANNING
DEPARTMENT
GREY
HEREFORDSHIRE
SKY
CARPENTER’S
BAG
FD’S FORECAST
MD’S SMILE
6. A DESIGN-LED WEBSITE WAS DEVELOPED
FOR BOTH OAK HOMES AND OAK COUNTRY
BUILDINGS. THESE WEBSITES CAPTURE
VITAL DATA ESSENTIAL FOR DRIVING SALES.
the intelligent
oak frame.
7. BRANDING AND ADVERTISING DEVELOPED FOR
OAKWRIGHTS COUNTRY BUILDINGS, WHICH SPECIALISES
IN OUTBUILDINGS, GARAGES AND BARNS, USED A WITTY
STRAPLINE TO ENCOURAGE CONSUMERS TO SPEND MORE
TIME IN THE GARDEN, WHILE AT THE SAME TIME
CAPITALISED ON THE BRAND NAME.
8. ‘DRIVEN BY SAFETY’ USES IMAGERY OF JUNGHEINRICH TECHNICIANS AS
CHILDREN AND SHOWS THEIR INHERENT OBSESSION WITH SAFETY FROM
AN EARLY AGE. THIS NATURAL PROPENSITY FOR SAFETY THROUGH
INTELLIGENCE, LED THEM ON A PATH TO WORK FOR THE JUNGHEINRICH
RESEARCH AND DEVELOPMENT TEAM, CREATING PRODUCTS THAT ARE
NATURALLY SAFER AND THUS HELPING PREVENT ACCIDENTS IN
THE WORKPLACE.
jungheinrich make fork lift trucks.
we make jungheinrich carry more weight.
9. MANY MAJOR UNIQUE SELLING POINTS OF JUNGHEINRICH PRODUCTS WERE
DEMONSTRATED ON THIS EXHIBITION STAND THROUGH CLEVER STRAPLINES
AND POWERFUL IMAGERY OF GYMNASTS. THE THEME WAS TITLED ‘STRONGER
ON BALANCE’ AND WAS CREATED TO SHOW NOT JUST STRENGTH IN THE
MARKET BUT FOCUS ON A SPECIFIC PRODUCT, THE ‘COUNTERBALANCE’
FORKLIFT TRUCK.
10. THIS ADVERTISING CAMPAIGN TARGETED DECISION
MAKERS IN THE LOGISTICS SECTOR AND SO NEEDED A
HIGH BROW MESSAGE, NAMELY THAT JUNGHEINRICH HAVE
EVOLVED AND ADAPTED BETTER THAN THE COMPETITION
TO INTERNET-DRIVEN SALES AND SUBSEQUENT ORDER
PICKING SYSTEMS AND REQUIREMENTS.
11.
12. there are people who make things happen,
there are people who watch things happen,
and there are people who wonder what happened.
to be successful, you need
to be a person who makes
things happen.
onside
13. A RE-BRAND WAS JUST THE START, SETTING THE FOUNDATION FOR THE
CREATION OF HIGH QUALITY LITERATURE, ADVERTISING CAMPAIGNS AND
A ‘STAND OUT’ MARKET PRESENCE. THIS JOURNEY RESULTED IN A HUGE
INCREASE IN TURNOVER AND A BRAND NAME THAT ELEVATED THEM INTO A
LEAGUE OF LARGER, HIGH PROFILE MANUFACTURERS AND INSTALLERS.
express make bi-fold doors.
we made express a major player.
14. TV ADVERTISING WAS A MAJOR LEAP OF FAITH AND RESULTED IN
UNPRECEDENTED ENQUIRIES THROUGH AIRING ON THE LIFESTYLE
AND HOME INTEREST CHANNELS.
15. ADVERTISING FOR EXPRESS MEANT BUILDING
A PRESENCE THROUGHOUT THE AVAILABLE CHANNELS,
FROM TV AND CELEBRITY EXPOSURE THROUGH TO EVENTS
AND TARGETED E-SHOT CAMPAIGNS, ALL BACKED UP BY A SUITE
OF HIGH QUALITY LITERATURE.
16.
17. BRANDING THAT EFFORTLESSLY DISPLAYS THE PRODUCT AND WHICH IS USED TO GREAT
EFFECT IN BROCHURES, WEBSITE AND VIDEO FOOTAGE.
newland make telescopic vehicle loading and unloading conveyors.
we make newland reach out.
18. PHOTOGRAPHY PLAYED A MAJOR PART IN THE INITIAL BRANDING STAGE.
VIDEO FOOTAGE OF PRODUCTS ENABLE POTENTIAL BUYERS ACROSS THE
GLOBE SEE HOW THE PRODUCTS WORK BEFORE THEY ENQUIRE.
allwithinourreach.
19. TRADE EVENTS ARE A SERIOUS VEHICLE
FOR PROJECTING NEWLY CREATED BRANDS.
IN THE CASE OF NEWLAND CONVEYORS,
DETAILS SUCH AS PIECES OF FUDGE
AND CUBE SEATING, BOTH EMULATING
CARDBOARD BOXES, WERE USED TO
GREAT EFFECT.
20. building excitement
HANTALL’S BRAND IMAGE WAS DESIGNED TO REFLECT THE SUPERIOR QUALITY OF
THE WORK BEING PRODUCED AND THE ETHOS OF A FORWARD THINKING COMPANY.
hantall make prestigious automotive showrooms.
we make hantall excite.
21. BESPOKE, HAND FINISHED STITCHING OFTEN
FEATURES IN PRESTIGE MOTOR PRODUCTS.
WE REFLECTED THIS IN LITERATURE THAT
TARGETS PREMIUM AUTO MANUFACTURERS
LOOKING FOR A HIGHLY FINISHED AND PROJECT
MANAGED SHOWROOM BUILD.
24. SELLING THE PRODUCTS TO GLOBAL BUYERS
MADE SIMPLE WITH INTERACTIVE SALES TOOLS
FOR MULTIPLE DEVICES.
umbro make sportswear and equipment.
we make umbro reach goals.
25. TRADITIONAL BROCHURES WORK IN TANDEM WITH THE LATEST DIGITAL
MEDIUMS. ONSIDE HAVE THE EXPERIENCE TO CREATE AND MANAGE HIGH
QUALITY, PRINTED LITERATURE.
26. STREET’S BRAND IMAGE COMPETES ON A GLOBAL
LEVEL, WITH CRISP, CLEAN DESIGN AND HIGH IMPACT
PHOTOGRAPHY THAT ALL COME INTO FOCUS ON WEBSITE
AND PRODUCT LITERATURE.
street make overhead cranes and hoists.
we make street raise the standards.
27. PRODUCT BROCHURES ARE AN
IMPORTANT PART OF THE STREET
OFFERING, GIVING THEIR NETWORK
OF DISTRIBUTORS WORLDWIDE THE
TOOLS TO TELL A COMPELLING SALES
STORY, EXUDING THE CONFIDENCE
THAT ONLY A PREMIUM BRAND CAN.
A DATA DRIVEN, BRANDED WEBSITE TELLS THE ‘STREET’ STORY IN A CLEAN,
NO-NONSENSE MANNER. STRIKING IMAGES FROM A MULTITUDE OF INDUSTRY
USERS SHOWCASE THE PRODUCTS OF THE UK’S LARGEST CRANE AND HOIST
MANUFACTURER.
28. A BRAND IMAGE THAT PROJECTS A LEVEL OF PROFESSIONALISM THAT
MAJOR RETAIL BRANDS EXPECT AND THE USE OF WITTY COPYWRITING AND
IMAGERY TO SPEAK TO THE CLIENT BASE ON A REGULAR BASIS VIA MAILERS
AND E-SHOT DESIGNS.
79 group make and install prestigious retail lighting.
we make 79 shine.
29. IPAD PRESENTATION AND PRINTED DATASHEETS COMBINE
TO INFORM POTENTIAL CUSTOMERS ABOUT THE LATEST
CUTTING-EDGE LIGHTING PRODUCTS ON OFFER.
30. good things come to those who wait,
great things come to those
who get onside.
onside
31. FOLLOWING AN EXTENSIVE NAMING EXERCISE, THE HEHKU NAME AND
UMBRELLA BRAND WAS CREATED. HEHKU SUB-BRANDS WERE DEVELOPED
USING A PALETTE OF COMPLEMENTARY COLOURS WORKING TOGETHER
UNDER THE PARENT BRAND.
hehku make premium kitchen and orangery home extensions.
we make hehku heavenly.
32. WE UNDERTOOK PHOTOGRAPHY THAT ENABLED US TO GIVE REAL
OWNERSHIP TO THE BRAND AND RESPECTIVE PRODUCTS, WHETHER
A LUXURY KITCHEN OR BESPOKE GLASS ROOF LANTERN.
A TRULY CROSS PLATFORM
WEBSITE WAS HONED WITH
CUSTOMER USABILITY IN MIND
AND A FUTURE-PROOF SYSTEM
DESIGNED FOR LONGEVITY.
33. CONFIDENT ADVERTISING CAMPAIGNS WITH CLEVER USE
OF COPY AND IMAGERY THAT APPEAL TO THE DISCERNING
HOME OWNER.
VEHICLE LIVERY THAT REFLECTS THE BESPOKE
LUXURY OFFERING.
34. onside makes the difference.
onside carried out a full re-brand,
moving us away from our traditional
forms of advertising and focused on the
lifestyle benefits of our products.
this, combined with the recent TV
campaign, has led to a major leap in our
turnover and profitability as we aim
to be the dominant player in
the market.
steve bromberg, express.
michael connolly, oakwrights.
they made our conveyors
look exciting! the branding,
design, photography and
bespoke stand design received
huge compliments and
exceeded all our expectations.
onside have been excellent to
work with and have had a major
impact on enquiries and
order levels.
lynn kerfoot, newland.
owen claridge, 79 group.
gary burt, hehku.
we contracted onside to work
hand in hand with us on a daily basis
developing a creative brief for our new
brand and establishing a comprehensive
and realistic business plan to move us
forward in a highly competitive retail
environment. their work has been
exceptional and the manner in which
they operate has made it a pleasure
to develop this exciting new
venture.
craig johnson, jungheinrich.
onside are the backbone of
the oakwrights marketing team.
with creativity and hard work they
provide the punch and solid base
which has enabled us to drive the
oakwrights brand to the top of
the league table.
for the last few years, onside have provided us
with flexible monthly support, ensuring that
across all platforms, we retain a consistent but
engaging presence by injecting creative
ideas and design.
onside give
jungheinrich uk’s
marketing an injection
of creativity that
really connects
with our audience.
mark hadfield, street.
we have found onside
to be highly creative
and innovative in their
approach but at the
same time, competitive
in their pricing.
35. onside
M A N C H E S T E R L O N D O N C O T S W O L D S
www.makethingshappen.co.uk
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