This document summarizes a case study about PepsiCo's cash flow productivity and communicating value to retailers. It provides background on PepsiCo as the largest food and beverage business in the US. The problem is convincing MercatCo and other retailers to use cash flow productivity and return on invested capital for merchandising decisions. The document analyzes PepsiCo's financial performance from 2009-2008 and revenue breakdown by business segment. Recommendations include emphasizing PepsiCo's improving financials to obtain retailer funding. The conclusion is that PepsiCo is financially stable despite recent revenue decreases due to the economic crisis.