This document is a summer training project report submitted by Akash Kumar Gupta for their MBA program. It studies customer relationship management practices at Navayug Thik India Foundation, a nonprofit organization in India. The report introduces the company, outlines research objectives and methodology used, which included a questionnaire for 100 customers in Bahraich. Key findings indicate that most donors are self-satisfied but the nonprofit needs more awareness and online engagement to attract new donors. The conclusion states that nonprofits have the same needs as companies to nurture relationships through communication and provide personalized service to retain donors.

1. SUMMER TRAINING PROJECT REPORT
ON
“A Study On Customer Relationship Management In
Non Profit Organization Structure Pertaining To The
Customer Engagements Initiatives With The
Reference Of Navayug Thik India Foundation”
Towards partial fulfillment of
Master of Business Administration (MBA)
(Affiliated to DR. A P J Abdul Kalam Technical University, Lucknow)
Company Guide: Faculty Guide:
Mr. Mayank Sir Dr. Vinay Kr. Yadav
(HR Head) (Associate Professor)
Navayug Thik India Foundation BBD NITM, Lucknow
Submitted by:
Akash Kumar Gupta
M.B.A. 3rd Semester
Roll No. 2100540700012
SESSION 2022-2023
DEPARTMENT OF MANAGEMENT
Babu Banarasi Das
National Institute of Technology & Management

2. INTRODUCTION
 Customer relationship management is a
process in which a business or other
organization administers its interactions
with customers, typically using data
analysis to study large amounts of
information.

3. COMPANY PROFILE
Navyug Think India Foundation is a 3 years 9 months
old Private Company incorporated on 22 Feb 2019. Its
registered office is in Jaipur, Rajasthan, india.
The Company's status is Active, and it has filed its
Annual Returns and Financial Statements up to 31 Mar
2022 (FY 2021-2022). It's a company limited by shares
having an authorized capital of Rs 1.00 lakh and a
paid-up capital of Rs 1.00 lakh as per MCA.
5 Directors are associated with the organization.

4. OBJECTIVES
 To study the company’s procedures conducted by the
company for retaining the customers.
 To study the current market trends in Customer
Relationship Management.
 To study the company’s efforts in maintaining and
motivating the advisors for retaining an existing customer
and building a new customer.

5.  Research Methodology- Descriptive research
design
 Research Instruments- Questionnaire
 Sample Universe- Bahraich
 Sample Area – Bahraich
 Sample Unit- Customers of Navayug Thik India
Foundation
 Sampling Technique- Convenience Sampling
Techniques
 Sample Size- 100
Research methodology

6. Limitation of the study
 The scope of study is limited to the respondents are
selected from in and around Bahraich.
 The project is carried out for the period of 45 days only.
 Measurement of customer satisfaction is complex
subjects, which uses non-objectives method, which is
not reliable.
 The sample unit was also 100 respondents.
 There may be some biased response from the
respondents.
 Some respondents did not provide the full data.

7.  In are, which we ware given out of 2000 clients we
have mostly found that they are not interested in
donation.
 Most of the clients whom, we met Government
employees, businessman, restaurants and chaiwala
also.
 Most of the clients donates in the NGO, are self
satisfied.
Findings

8.  We can see that various customer are not aware, about
Navayug Thik India Foundation, few people aware about
Navayug Thik India Foundation. Company should give focus
on online customer and try to give more information about
donations online clients and create interest among
donations in Navayug Thik India Foundation.

9.  While non-profit organizations don’t have
customers per se, they do have donors, who have
the same needs as customers in a for-profit
company. Donors need:
 Engagement through relevant and timely
communication
 Relationship nurturing to keep them informed
and make sure they continue to care about your
cause
 Efficient and personalized service to show them
that they matter

10.  And just like a for-profit company, your non-profit shares the same
needs of:
 Structuring your data in one centralized place for ease of access and
transparency
 Reporting capabilities that allow you to analyze your data and uncover
insights
 Automation of repetitive, time-consuming tasks
 Event planning (maybe even more than for-profit organizations!)
 And integrations with your other software systems
 Don’t be fooled by the name, the CRM for non-profit organizations is
the donor management solution all non-profits need.

11. Thank You