AIRT

Welcome to AIRTA – the seminar that will show you how to gather more and better info online in less time with less effort …

… and improve the way you use the web in your business, career and life.

I want to commend you for attending today’s CPE Link online seminar

You may not realize this but by participating you’re doing at least four really smart things ...

1. Helping the environment : by staying at your office or home, you’ve saved on fuel consumption and reduced your carbon footprint.

2. Saving money : by working from your computer, you’re saving hundreds of dollars in travel costs.

3. Saving time : you’re instantly connected online and not wasting hours in airport line-ups, traffic jams or travel delays.

4. Reducing stress : by avoiding travel, your learning experience is more comfortable and hassle-free.

When you search the Internet, do you type a word or two into google.com, hit enter and hope for the best?

Are you swamped with online information?

… yet frustrated because you can’t find the information you really want?

… are you concerned you may be missing or overlooking great content but don’t know where to look?

… do you wish the latest and best information could automatically come to you (instead of you chasing it)?

… are you easily sidetracked or distracted online?

… you start off searching for information on 401(K) …

… before you know it, you’re watching YouTube videos of “Jake and the Fatman” …

… and you’ve completely wasted three hours …

… my diagnosis? SLZS Syndrome

TODAY’S OBJECTIVE : CURE YOU OF THIS DREADED SLZS DISEASE …

… TRANSFORM YOU FROM THIS TO …

SEARCH SULTAN … Chiseled granite, carved marble, honed stone.

New appreciation of search skills in professional and personal life.

Tap 100% of google’s search power ...

Search web from dozens of different new “angles” ...

“ Outsource” and automate your searching so latest and best info streams to you, 24/7 …

Bottom Line: gather and organize more and better info in less time with less effort …

… which will help you think, work, play and live better!

1.1 WHY STUDY WEB SEARCH? Key Lesson: Internet searching is underrated in its importance, not as easy as it appears, and getting even tougher with exploding information volume, multiplying web devices and rising professional standards and risks.

2.0 google is great, but it’s not perfect

2.1 GOOGLE’S INFORMATION IMPERFECTIONS Key Lesson: While Google is an amazing research tool, the search service also has not-so-obvious biases , limitations and costs that every searcher should know (especially since we rely on it so much and look at the world through Google-coloured glasses !)

Key Lesson: You can instantly improve your information gathering power by using a new browser , subscribing to free business magazines and e-mail newsletters, tapping public library resources , and adjusting your online expectations and perspective .

4.1 CREATING A GOOGLE ACCOUNT Key Lesson: You need a Google account to access many of Google’s advanced search tools. If you haven’t already, sign up today. Registration is free and you’ll receive many benefits.

4.2 GOOGLE "SHOW OPTIONS“ Key Lesson: Launched in May 2009, Google's Show Options feature allows you "slice and dice" search results. When you select it, a sidebar appears that gives you different content, time, image, text, "wonder wheel", and reset options.

4.3 GOOGLE SPELLCHECKER Key Lesson: Google automatically spell-checks your keywords and may provide correct or alternative spellings. Use this feature to ensure your keywords are spelt correctly .

4.4 GOOGLE PERSONALIZATION AND GEO TARGETING Key Lesson: Google automatically personalizes your results based on what you’ve searched for in the past , and your current location .

4.5 GOOGLE'S MANY NATIONALITIES Key Lesson: Google has 150+ “national” search engines that are geographically-focused . Use these tools to zero in on the most relevant results for a particular country.

4.6 SEARCH ACROSS LANGUAGES Key Lesson: Google Translation Tools allow you to translate text and websites and even search for keywords in languages you don't speak . Use this tool to scan the web and communicate in more than 40 languages from Arabic to German to Vietnamese.

4.7 GOOGLE ALERTS Key Lesson: Google Alerts automatically emails you or sends you an RSS feed when new information on any topic you choose appears in online news, blogs, websites, video and discussion groups. If you use only one search tool, this should be it .

4.8 GOOGLE READER Key Lesson: Google Reader is a web-based RSS feed reader. The tool automatically aggregates the latest updates from sites you choose. This allows you to easily track new content from many sources across the web in one place .

4.9 GOOGLE NOTEBOOK Key Lesson: Google Notebook allows you to write notes , clip text, save links and store images from your browsing. The tool is perhaps the best way to keep your thoughts, words and notes organized online.

4.10 GOOGLE NAVIGATION BAR Key Lesson: Google’s Navigation Bar is a menu that appears in the upper left hand corner of Google.com (although many users overlook or ignore it). The menu opens the door to scores of different Google search tools, and a much richer Internet experience .

4.11 iGOOGLE Key Lesson: iGoogle is an online service that allows you to customize the look and feel of your Google startpage . You can choose from among hundreds of gadgets, templates and feeds to personalize your Google experience.

4.12 GOOGLE MOBILE SEARCH Key Lesson: Google offers special mobile applications such as Google 411 and Google Mobile. These tools allow you to search the web and use Google productivity tools from your cell phone or other mobile device.

4.13 SEARCH THE SEARCHERS Key Lesson: Three Google tools -- Hot Trends , Web Trends and Insights for Search -- allow you to track online activity patterns of Google users around the world. Use these applications to monitor what people in your industry and geographic area are searching for online.

4.14 GOOGLE "BRAIN IMPLANTS" Key Lesson: The Google Keyword Tool is an online “brain implant” application that generates new keyword idea s based on words you suggest. Use this tool to brainstorm new keywords and trigger fresh research ideas.

4.15 CUSTOM SEARCH ENGINE Key Lesson: Google Custom Search Engin e is an e-service that allows you to develop your own private search application . Use this tool to customize a search engine for your organization or clients, and track only the issues and websites you select .

4.16 WEB SEARCH HISTORY Key Lesson: Google Web History allows you to view and manage your online web activity at Google. Use this tool to retrace your online steps, view past keywords and search results, and gain insights into the strengths and weaknesses of your search performance.

5.0 google is not enough: Other search tools

5.1 GENERAL SEARCH TOOLS Key Lesson: Internet searching does not start and end with Google . Other general search services are available that are just as good, perhaps even better . Use a mix of these to search the web more thoroughly , and uncover results you won’t find on Google.

5.2 INVISIBLE WEB Key Lesson: The Invisible Web refers to online content, usually gov’t and corporate databases , that cannot be “seen” by traditional search engines such as Google. To access this content, you need to use special database trackers such as Searchsystems.net.

5.3 VERTICALS Key Lesson: Verticals refer to specialty search engines that focus on a specific industry, function, or issue. Use these tools if you’re looking for in-depth information on business, engineering, legal and science-related topics.

5.4 eMARKETPLACES Key Lesson: E-marketplaces offer online auction and transaction services . Use these websites to search for real-time buy and sell opportunities in countless categories from commodities to consumer goods to professional services.

5.5 MARKET RESEARCH Key Lesson: Market research resources aggregate market research reports from around the world. Some reports are provided free , others for a fee . Use these to search for reports on a particular industry , product category or geographic market.

5.6 SOCIAL MEDIA SEARCH Key Lesson: Social networks are online communities of people who share similar interests and activities. Use these resources to search for people from a specific company , occupation , school or interest group .

5.7 SOCIAL BOOKMARKING Key Lesson: Social bookmarking refers to applications that allow users to bookmark and review web sites they want to remember. Use these to search for content that has been flagged by online experts and enthusiasts as noteworthy.

5.8 PEOPLE SEARCH Key Lesson: People search websites provide background checks and public information on people you choose. Use these to verify the professional, financial and personal backgrounds of individuals.

5.9 WIKIS Key Lesson: Wikis are group-editable websites that are updated by subject experts and enthusiasts from around the world. Use these to search for background briefs on virtually any topic.

5.10 INFORMATION MOSHPITS Key Lesson: Information moshpits are databases of user-generated content . Scan these for Word, Powerpoint, Excel, pdf and other documents on every imaginable subject . The files have been uploaded by business professionals from around the world.

5.11 QUESTION AND ANSWER Key Lesson: Question and answer websites allow you to pose questions and get answers in real-time by online experts. If you’re having trouble finding information about a topic, turn to these resources for answers from real people .

5.12 EVENTS Key Lesson: Event search refers to online tools that provide information on business and social events . Use these to search for trade shows, conferences, and other corporate meetings.

5.13 CLASSIFIEDS Key Lesson: Classified search refers to scanning applications that provide information on local buy and sell opportunities . Use these to review classified listings in specific cities and countless product and service categories.

5.14 MULTIMEDIA Key Lesson: Multimedia applications host corporate audio and video programs. Use these to search for business podcasts and videos from around the world.

5.15 SUBSCRIPTION SERVICES Key Lesson: Subscription services refer to search applications that charge a fee for access to commercial databases . Use these to search through archives of leading magazines, radio transcripts, company directories and other content.

6.1 TIME TAGGING Key Lesson: Time tagging refers to adding time information -- say, the current year -- to your search string. This technique will generate results that are more time-relevant to your query.

6.2 GEO TAGGING Key Lesson: Geo-tagging refers to adding geographic information -- such as area codes and postal codes -- to your search string. This technique will generate results that are more geographically relevant to your query.

6.3 JARGON TAGGING Key Lesson: Jargon-tagging refers to adding different words or phrases -- such as buzz words, acronyms, and job titles from your industry -- to a search string. This technique will generate results that are more relevant to your specific industry and business situation.

7.1 PHRASE SEARCHING Key Lesson: Phase searching refers to scanning for specific word combinations . Use this command to improve relevancy when searching for specific people and place names, slogans and expressions, and business phrases.

7.2 FILETYPE SEARCHING Key Lesson: File type searching refers to scanning for specific types of digital files . Use this command to focus searches on pdf files, Word documents, Excel spreadsheets, Powerpoint presentations and other types of files.

7.3 SITE SEARCHING Key Lesson: Site searching refers to scanning specific Internet domains . Use this command to focus your searches on domains such as .com and .edu, sub-domains such as usa.gov, and even individual websites such as microsoft.com.

7.4 LINK SEARCHING Key Lesson: Link searching refers to tracking the websites that link to a specific website. Use this command to identify “link density” -- how many and which websites link to a particular webpage.

7.5 VIEW SEARCHING Key Lesson: View searching refers to searching information from a timeline and map perspective . Use this command to view search results along a time continuum or distributed over a geographic map .

7.6 WILDCARD SEARCHING Key Lesson: Wildcard searching refers to using a "fill in the blank" approach when searching. You add an asterick (*) in your search string where you want Google to find information or the missing word or words.

7.7 TITLE SEARCHING Key Lesson: Title searching refers to searching for webpage titles. Use this command to uncover relevant results that may be buried deep or not listed at all in general search results.

7.8 URL SEARCHING Key Lesson: URL searching refers to searching for webpage URLs. Use this command to uncover relevant results that may be buried deep or not listed at all in general search results.

7.9 TEXT SEARCHING Key Lesson: Text searching refers to searching for webpage text. Use this command to uncover relevant results that may be buried deep or not listed at all in general search results.

7.10 CACHE SEARCHING Key Lesson: Cache searching refers to searching for stored snapshots of a website from the past. Use this command to identify information that has previously appeared on a website but has been replaced or removed (but is still valuable).

7.11 OTHER SEARCH COMMANDS AND SHORTCUTS Key Lesson: Google offers a host of different search commands and shortcuts that allow you to tinker with search results, quickly find critical information, and even perform calculations and conversions.

7.12 SEARCH MASHUPS Key Lesson: Search mashups refer to using a mix of Google search commands in one search string . Use these to scan the web using different phrase, filetype and site command combinations and view the Internet from many fresh “angles .”

7.13 GOOGLE HACKING Key Lesson: Google hacking refers to using Google to uncover information that may be confidential or sensitive but still publicly available online.

8.0 search strategies And utilities

8.1 KEYBOARD KARATE Key Lesson: Keyboard karate refers to the nimble and creative use of language when searching the web. The more you tinker with different descriptions, synonyms, spellings and word order in your search strings, the more you’ll generate fresh and relevant search results .

8.2 GOOGLE ALERTS CIRCLE BACK Key Lesson: This refers to revisiting Google Alerts -- the automatic web scanning tool -- and incorporating the advanced search commands and techniques into your search strings. These "super alerts" will generate even more relevant search results.

8.3 GOOGLE PLUG-INS Key Lesson: Numerous third-party Google plug-ins are available – virtually all free – that extend or boost Google’s performance or functionality . Experiment with these plug-ins to enhance your Google experience and boost your online productivity .

Top 10 Search Tools and Techniques

This presentation certified, bona fide, deep fried, 100% VENDOR-NEUTRAL .

I have no hidden agenda : I do not represent any search or Internet organization.

I have no vested interest in any of resources listed in this presentation.

What I am is a free-range consultant …

… impartial, objective, independent , unbiased, corn-fed, Manitoba-raised, ponytailed Certified Management Consultant ...

My motto: I don’t take sides, I take notes and screen captures.

CAUTION: URLs CHANGE WITHOUT WARNING

Caution : Internet search is highly dynamic and fluid . URLs may change without notice! Resources may disappear.

THIS SEMINAR WILL BE INFO-PACKED AND FAST: YOU’LL FEEL LIKE A FERRET ON DOUBLE-EXPRESSO, AND EXPERIENCE AN INTENSE CARDIO-CEREBRAL WORKOUT.

Delivering this type of web seminar is delicate balancing act : some of you know little , some knows lots about web and Internet search.

Whatever your level of comfort and experience with searching online...

Thank you in advance for your flexibility, and being the intelligent, considerate and respectful professional you are.

THIS IS JUST AN OVERVIEW . I CAN ONLY COVER SO MUCH IN HALF DAY SESSION. BASED ON 12+ YEARS EXPERIENCE.

LARGE FOCUS ON GOOGLE BECAUSE IT’S MOST POPULAR SEARCH SERVICE.

To get most out of today’s session, I’d suggest you get out your highlighter ...

... Mark those items that interest you the most and circle back on your own time to explore them in more detail.

DUCT TAPE AVAILABLE: YOUR HEAD WILL EXPLODE IN BRAIN SPRAY OF AWESOME.

Questions? Comments? Email me at [email_address]

Questions? Comments? Phone me at 778.898.9059

Questions? Comments? Website: http://www.garrettwasny.com

Questions? Comments? Contact me on Facebook ...

Questions? Comments? Contact me on Twitter ...

Questions? Comments? Contact me on YouTube ...

Time to sit back, relax, listen fast and enjoy the ride ...

AIRT

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