AI writing tools have become integral to content creation, aiding in efficiency but lacking the nuances of human writers, such as emotional engagement and detailed market research. While AI can automate tasks, it cannot replace the need for skilled writers who ensure quality and relevance, particularly in SEO strategies. Ultimately, AI is a supportive asset in content marketing, not a replacement for human creativity and judgment.

1. AI Writing Bots VS. Human Writers:
Will AI replace Writers?

2. Content continues to be an elite digital marketing tool. Blog posts, infographics,
and videos have become impactful in establishing a solid online presence.
Content's primary purpose is to drive site traffic, leading to increased brand
awareness and sales conversion.
But content creation can become
tedious at times. It requires certain
strategic applications and quality
checks to maximize its success rate.
With the amount of work involved,
content writing automation tools
are now worthy investments for
modern companies.

3. Advancements in AI tech and
marketing automation have
greatly influenced content writing.
AI tools are now a part of content
marketing procedures. It has also
affected related industries like
search engine optimization (SEO)
and social media marketing.
Companies can rely on AI writing tools to generate content, whether
they produce articles internally or outsource SEO projects.

4. The Development
of AI Writing
Content writing automation
tools have been in existence
for some time. But it has
recently received stronger
developments with the
advancement of AI software.
Among the most popular are Jasper and ChatGPT,
with the latter recently making waves in the industry.

5. But this idea has
grown some concerns
within the writing
community, mainly:
will AI replace writers?
The short answer is no.
But with its rapid
development, AI writing
technology will surely
become a pillar of content
creation in the future.
With its growing popularity, it is not hard to deny that AI writing
tools can inevitably become a standard in content creation.

6. AI writing tools are simplifying some parts of the content writing process. There are tools
to generate blocks of text, paraphrase articles, and even create entire blog posts for SEO.
AI writing bots have shown great promise in automating tasks in the content
creation process, but it is still far from perfect. AI-generated content comes with
several risks that can harm companies if published hastily, such as the following:
But AI-generated
content is not as
well-crafted as
those written by
professional writers.

7. AI Cannot Fact Check
AI writing tools produce content
from existing articles on search
platforms. Sometimes, the source
material is outdated or irrelevant,
leading to unreliable claims.
This can harm the quality of
a company's content, possibly
damaging its reputation
and trustworthiness.

8. Producing materials with nonfactual information can be dangerous. When readers
distrust a company's content, it can directly influence brand loyalty and reputation.
This can also impact SEO
as expertise, authority, and
trustworthiness (E-A-T) are factors
in ranking web pages. Creating
unreliable and irrelevant blog
posts can harm E-A-T metrics,
leading to bad search rankings.

9. AI Cannot Ensure
Uniqueness
Content does not have to
be completely unique, but
brands should avoid publishing
duplicated content. Duplicates can
weaken content's SEO. Although
sites are not penalized for such, it
could significantly hurt page ranking.
When multiple URLs present the same content, the
algorithm chooses the most relevant among them, while
subsequent duplicates receive less visibility exponentially.

10. As AI tools cannot ensure uniqueness, they can easily generate duplicate
content. Publishing these will offer no substantial value to a company's SEO.

11. AI Cannot Consistently
Apply Branding
Brand voice, tone, and
personality are vital in
content creation. These make
the content valuable for the
business as it serves as a
reflection of the company.
Well-branded content helps
companies enforce their
intended voice, tone, and
personality. This shapes how
consumers perceive the brand.

12. Content creation is an opportunity for brands to present themselves more
favorably online. Branding also allows the content to be recognizable by
consumers, inspiring awareness and loyalty.
Following a brand voice can
be difficult for AI tools. Word
choice, tone, and personality
are critical elements to incite
readers' emotions. This
means that blog posts
are written to appeal
to audiences' feelings
in a way that aligns with
the company's branding.

13. AI Cannot Effectively
Invoke Emotions
Emotions play a huge role in
creating compelling content.
Audiences are more inclined to
view content that highlights a
struggle they can identify with
or a solution they find valuable.

14. AI writing bots cannot produce memorable and effective content alone
because they cannot conduct thorough market research. Content
writers research to determine topics relevant to their target audience.
Writers also include
elements that grab and
sustain readers' attention.
These are often dictated
by the results of market
research and target
audience analysis.

15. AI Cannot Ensure SEO
Modern AI writing tools have
come a long way and now
produce content closer to
industry standards. Yet, it
still requires the intervention
of experienced writers
to satisfy SEO.

16. For content to be
search-engine-ready, it
must correspond to SEO
strategies. This includes
appropriate keyword
insertion, internal and
external linking, and proper
media use. AI content
generators cannot produce
SEO content without the
help of knowledgeable
writers.

17. Even if AI writing technology
evolves to be capable of SEO,
the search industry is always
changing. This demonstrates
the need for up-to-date writers
who can adapt immediately to
maximize the company's SEO.
An example is Google's August 2022 helpful content update. With
this update, Google implements a people-first approach in
ranking search results to battle the oversaturation of content.

18. This led SEO content writers to adjust their strategies accordingly and uphold
content relevance as a higher priority in making content. Determining relevant
and helpful content requires a human touch, which AI writing lacks.
It was Google's way of
ensuring search results
favor user satisfaction
over SEO practices.

19. AI Cannot Purposely Apply Content Strategies
There are numerous approaches
to content creation that AI tools
cannot implement.
For example, experienced content
writers use strategies like the AIDA
model to develop effective content and
increase sales conversion. Interactive
content has also become widely
popular in driving user engagement.
Content marketing tactics can lead to higher reader retention and
sales conversion. Without a sound strategy, a company's content
marketing is not maximized to its utmost potential.

20. AI Writing Tools Assist Writers, Not Replace Them
AI writing bots will not replace writers anytime soon. Currently, they
serve as essential tools that streamline tasks in content marketing.

21. Writing becomes more manageable with the help of AI, filling in blocks of text
necessary for content creation. AI writing tools may come with numerous risks,
but they can still be incredibly helpful when used by experienced writers.
Are you looking to
outsource content
creation? Digital
Marketing Philippines
delivers SEO-powered
content marketing
solutions to create an
impact on your digital
marketing performance.

22. We are a leading SEO company
in the Philippines, offering
first-rate SEO products, social
media management, graphic
design, and WordPress speed
optimization services.
Produce high-performance and groundbreaking content with the Top
SEO Agency Philippines. Contact Digital Marketing Philippines here.

23. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://aritic.com/blog/aritic-pinpoint/ai-bots-replace-human-writers/
https://www.shoutmeloud.com/ai-content-writing-risks.html
https://www.forbes.com/sites/anniebrown/2021/07/20/ai-is-not-going-to-replace-writers-anytime-soon--but-the-future-mig
ht-be-closer-than-you-think/?sh=3a590795608