The document discusses the role of artificial intelligence (AI) in the fashion industry, highlighting its potential to enhance creativity, sustainability, and customer personalization. It mentions various AI applications, such as trend forecasting, supply chain optimization, and virtual try-ons, which are transforming how fashion products are developed and marketed. Overall, it emphasizes that AI is reshaping the industry's landscape by providing data-driven insights and efficiencies throughout the design and production processes.

1. Dr. Shayestha Fathima
Associate Professor
Textile Science & Fashion Designing
Department of PG Studies & Research
JBAS College for Women, Chennai

2. • How do you imagine the fashion industry leveraging AI to stay
ahead in this rapidly changing digital age?
• Can artificial intelligence truly replicate the creative spark of human
designers, or does it bring something entirely different to the table?
• What role do you think AI plays in sustainability and ethical fashion?
• Have you ever considered how AI can personalize fashion
experiences for each of us, predicting trends and preferences with
uncanny accuracy?
• Lastly, how might AI reshape the future of fashion retail, from virtual
try-ons to automated supply chains?

3. Artificial Intelligence (AI) is a broad branch of computer
science that aims to create systems that can function
intelligently and independently, just like humans. It can
imitate human-like intelligence processes, like learning,
reasoning, and self-correction.

5. • Trend forecasting and
buying
• Merchandising and
analysis
• Design and product
development
• Styling and visual
merchandising
• Product
recommendations
• Product search and
discovery
• Customer service
• Shop floor time
optimization
• Omnichannel shopping
• Virtual Reality

6. • Retargeting
campaigns
• Loyalty programs
• Supply chain
optimization
• Sustainability and
ethical sourcing
• Personalized marketing
• Customization

7. • Customer analytics
• Market research
• Sustainable material
selection
• Waste reduction
• Anti-counterfeiting
• Loss prevention

8. This synergy of technology and
fashion has given rise to a new era,
where data-driven insights,
predictive analytics, and innovative
applications of AI are
revolutionizing the way garments
are conceived, designed, and
brought to market.

11. Repsketch, for example, is an
online vector editing software that
generates realistic graphics from
your flat sketches. It allows you to
change the background, add
branding information, material
specifications, and so forth.

12. Heuritech analyzes millions
of images to give their
customers quantitative
data on the evolution of the
consumer’s preferences.
Using their platform brands
can analyze the predicted
visibility growth of shapes,
colors, prints, and fabrics,
and their forecast market
share.

13. Green Story uses data analytics to
cut down on fashion waste. By
using their platform fashion
brands can gain access to
accurate, credible, and verifiable
sustainability data. Green Story is
also using data to track product
usage and reduce premature
disposal. The business has created
a new app that lets users keep
track of how frequently they wear
their clothes.

16. Banuba is a platform for virtual try-
ons. It uses a try-before-you-buy
platform and an AI
recommendation engine to help
marketers increase sales,
minimize returns, and enhance
engagement.

17. Homogenization
Effects on Human
Workforce
Privacy Concerns

18. In conclusion, the transformative impact of Artificial Intelligence on
fashion product development is reshaping the industry's landscape,
ushering in an era of unprecedented innovation and efficiency. From the
initial stages of design through production and beyond, AI is proving to
be a powerful ally, offering predictive insights, enhancing creativity, and
optimizing processes.