Amjad Ali Rana is a research scholar who can be contacted for any queries at his email or phone number. Agricultural extension aims to motivate farmers to adopt agricultural innovations by bridging desirable changes in farmer behavior. Extension practitioners around the world work to educate farmers, help adopt innovations, study and solve rural problems, and increase yields and standards of living. Without extension, there is no link between researchers developing innovations and farmers who could benefit from them, but extension serves to connect researchers and farmers.