A model shows great potential of Pakistan's riculture products.

1. 2/8/2024 1
AGRI BUSINESS MODEL
INTEGRATED
EXCELLENCE PROJECT
Presented by: Imrana Shakoor

2. 2
AGR EXCELLENCE PROJECT
VISION STATEMENT
 Creating respect to the nature and bringing
economic reform through maximize realization of
Agri-products in terms of domestic and export
potential .
 Up-gradation and integration of existing
distribution networks and storage facilities, to
reduce post harvest losses & improved the crops
operations on aggregate level.
Imrana Shakoor 2/8/2024

3. 3
Proposed & potential Stake Holders of Agr excellence
project
Distribution Net work
International Markets
International accreditation Bodies
•SGS Pakistan
•United Registrar of System (URS)
International Market
Guidance Committee
Logistic Sector
•International
•Domestic
Governing & Agri Associations
•Association with PAMCO
•Association with PHDEP
•Association with AEPZ
Farmers & Growers
•CBI
•International Agri Consultants
Karachi
Lahore
Bhalwal
Swat
Collection Points
Financial
Institution
•Agri Banks
•Financial Banks.
Sindh
Agri Processing Zone
International Trade Partners
•Sister concerns
•Franchises
•Joint venture
•Europe
•Far East
•Middle East
•South Asia
Punjab
Imrana Shakoor 2/8/2024

4. 2/8/2024 4
Company
International Markets
Pakistan’s First Agri
Processing Zone
Farmers and Growers
Value Added perishable
products
Stake holder
International accreditation
Bodies
International Market
Guidance Committee
Logistic Sector
Governing & Agri
Associations
International Trade Partners
Financial
Institution

5. 5
Economic Contribution
Export of Pakistan Horticulture
•Employment generation
•Improved trade practices
Support credentials to
on national level
Imrana Shakoor 2/8/2024

6. 6
Features of Agri
Excellence Project
Imrana Shakoor 2/8/2024

7. 2/8/2024 7
Agriculture generates 25% of GDP and employs
Half of the Export Earnings
Generates 66% of Live hood for nations &employed 43.4% of work force yet room for expansion still
exists
Pakistan Agriculture Fact
0
10000
20000
30000
40000
50000
60000
000
tonnes
Production
Export
Wheat
Rice
Maiz
Sugar
Cane
Fruits
Vegetables
Production and Export Status
z

8. 8
Features of Agri Excellence Project
Management of Natural
resources
Agriculture Finance & Marketing
On (Domestic & International
Level )
Infrastructure & Supportive Services
(Storage –Processing –Branding –Value
Addition )
Research & Extensive Services
(Market & Product Based )
Farm Technology & Practices
(Compliance of International Standards
– Pre & Post harvest Technologies &
Traceability )
Imrana Shakoor 2/8/2024

9. 2/8/2024 9
Middle man
Company
Local Market
Traditional method
Of farming
Delay in Delivering Market
Decline in shelf life
Quality Loss
Improvement
of
Agriculture
culture
Less Profit to Farmers
Region 1 Region 3
Region 2
Collectively farm production
Production Record Keeping
GAP awareness
Pesticide control
program
Proper use of artificial
fertilizer
AGRICULTURE AWARNESS
PROGRAM
Traditional methodology causes waste of production
LOCAL AGRICULTURAL
SCNARIO
Continued to
Old Harvesting Techniques
Pre & Post harvesting losses
Removal of drawbacks
EXTENDED SHELF LIFE
QUALITY PROTECTION
MOBILE
COLDCHAIN
FACILITY
ON TIME DELIVERY
DIRECT ACCESS
TO FARMERS
Collaboration with University &
Experts

10. Imrana Shakoor
2/8/2024 10
AGRI BUSINESS EXCELLENCE PLAN
Company
AGRICULTURE
AWARENSS
PROGRAM
TESTING LAB
PACKING MATERIAL
PRODUCTION
COLD STORAGE
PROCESSING UNITS
STORAGE FACILITY
PACKING
RENTING FACILITY
TO OTHER PROCESSING
INDUSTRY
SUPPLY TO LOCAL
INDUSTRY
REVENUE
GENERATION
QUALITY CONTROL &
TESTING
ADVICE TO FARMERS FOR GAP & PESTICIDE CONTROL
HYGIENE & SAFE FOOD
BRAND LOYALITY
SUPPLY TO INTERNATIONAL
MARKET
SUPPLY TO LOCAL MARKET
COMMERCIAL SHOP DISPLAY
FROZEN VEGETABLES
DRY FRUITS
DRY VEGETABLES
CANNED FRUITS
CANNED VEGETABLES
FRUIT JUICES
FRESH PARASHIBEL
PRESERVED &
PROCESSED (PAKISTANI
SPECIALITIES

11. 11
Fruit Juice
Canned Vegetables Frozen Vegetables
Canned Fruits Dried Fruits
Frozen Fruits Dried Vegetables
Preserved & Processed products
Consumer Products
Direct
approach
to
consumer
POTENTIAL MARKETS & CUSTOMERS OF
HORTICULTURE PRODUCTS
 CONVIENENCE TO WORKING CLASS
 HOUSE HOLDS
 HEALTH CONCIOUS GROUPS
 GLOBALIZED CULTURED PEOPLES
 CONTNENTAL DINING TREND
 SUPER MARKETS
 COMMERCIAL DISPLAY CENTRE
 DEPARTMENTAL STORES
Beverage Industry
Jam Industry
Ready Meal
Industry
Cereal/desert
Industry
Industrial Products
Supply to Industries
Local
Market
Global
Market
Import potential
STRONG MARKETING COMPAIGN
Demand Creation
Imrana Shakoor
2/8/2024

12. 12
REDUCTION OF WASTAGE IN PARASHIBLES
ECONOMIC BOOST
UP WARD TREND IN
STANDARD OF LIVING
AUGMENTATION FOR
SAFE PRODUCTION
METHOD.
SELECTION OF CHOICES
REDUCE PRODUCTION
COST
GLOBALIZATION
PROVINDING
INTERNATIONAL STANDARD
TO PARASHIBLES
ECOLOGICAL SAFE
PROCUION PRCOESSING &
RECYCLING.
EMPLOYMENT
GENERATION
REVENUE
GENERATION
PROVISION OF DIRECT
BENEFIT TO GROWERS
ESTABLISHING A CULTURE OF
CHAIN CONCEPT OF ‘FARM
TO CONSUMER’
CREDENTIAL OF AGRI PROJECT
Moving to Import Substitution to
Export Promotion augmentation
Imrana Shakoor 2/8/2024

13. 13
Cold Store
Exporters of Perishable
Cold store operators
Processors of Hotri-
Produces
Farmers and Growers
Manufacturer of perishable
products
Stake holder of Cold Chain
Imrana Shakoor 2/8/2024

14. 14
Imrana Shakoor 2/8/2024

15. 15
% RATIO OF WAST
0%
10%
20%
30%
40%
50%
60%
Domestic consp.
Post harvest loss
export
Imrana Shakoor 2/8/2024